VP, Product Group Lead, Meta, former Head of Research, Meta, advisor @electriccapital, Building meaningful products
Joined July 2020
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At the heart of every great product is a core understanding of the customer - which is why my biggest piece of advice for any founder is to nail your user research plan. This is something I'm passionate about as the former head of research at Meta and with my current team focused on New Monetization Experiences. It's also why I've partnered with @elizlaraki to create a step-by-step guide on how to run user research sessions and get a core understanding of your customer. Check out the details below.
xitter.cf/elizlaraki/statu…
In the last 20 years, I’ve helped design several of the biggest tech products.
One key lesson stands out:
User research is critical for creating a great product.
But many founders struggle to get started.
So I’m sharing a step-by-step guide to running user research sessions.
I partnered on this guide with Pratiti Raychoudhury (@pratitirc08), VP and former Head of Research at Meta.
Leaning on our early experiences at Meta, Google, YouTube, Yahoo, and PayPal, we created a 3-part series on how to do end-to-end user research.
The series includes:
Part 1: Get started
Part 2: Plan your research
Part 3: Run sessions + Identify insights
The first part of the series is now live on my Substack.
Check it out using the link in comments below.
(And subscribe if you’d like the rest of the series sent directly to your inbox.)
Very glad to be partnering with the @umich to support Social Media Archive (SOMAR)
Democratizing Social Media Data for Research Impact: Meta and the University of Michigan have partnered to support Social Media Archive (SOMAR). More: myumi.ch/EkARe
ID: Pencil erases social media hurdles, followed by quotes from the announcement
@umisr @UMich @Meta
There’s been a lot of discussion lately, driven by the points raised in Jonathan Haidt’s Atlantic article about social media’s impact on democracy and daily life in America. But the research tells a far more nuanced story. Here is Meta’s response: about.fb.com/news/2022/04/wh…
