the most important asset in the 21st century isn’t fame, fortune, or luxury. it’s privacy. why? - fame is a terrible metric of success. the ability to live your life without the influence of what other people will think about your actions or thoughts is eternal luxury—famous billionaires can’t truly say what is on their mind even with people around them that care about them. - you can see the pain in the lives of influencers to celebrities with the constant pressure to behave and look a certain way at all times—this is often tragic and causes major downfalls. why would anyone choose to have a spotlight on them 24/7? - modern influencers, especially women, have converted their entire existence & personality into ad space, almost exactly like a nascar. nascar only has visuals while in influencers you can often see this withering away their souls. - once hooked the desire for constant attention from people you don’t even know & to stay relevant is all consuming, you start behaving like a lab rat. the all in pod is a great example of this. - if you’re famous or well known under constant scrutiny you often have to present two lives (one real & often internal, and one fake), effectively creating your own schizophrenia—look at anthony bourdain. - being an anon on twitter solves a problem to effectively share your thoughts & ideas without ad hominem judgement (instead with often mystery & intrigue)—i for example have nothing to gain from this account whatsoever. i also have less than 100 followers on insta. - this is also why apple is & will be the most relevant company in the 21st century. privacy isn’t simply a human right, it’s luxury in this era, & that’s exactly what apple sells: private luxury—and that’s exactly the most valuable thing in this era. the greatest men have made a viable fortune, walked away into the sunset, & you’ve never ever heard of them.

Testing some new design concepts. What do we think bros?