Raph Guilhem

“Outbound is dead” “Cold email doesn’t work” “Meta ads aren’t working for us” Bro, just make content your ICP actually cares about. Attract your buyers instead of chasing them. → Start with your personal account (founder-led content) → Turn your winning posts into content for your team (employee advocacy) → Scale what’s working through creators & partners (influence) → Put ad spend behind your best organic posts (ads) → Cold call the people already engaging with your content (sales) Content creates demand. Distribution scales it. Sales captures it. I guarantee you’ll grow the way you want.

First week building, gotta understand what larping in a parisian coffee with the cheapest thing on the menu actually mean 👀 @parisbayarea

Manychat for LinkedIn is so goated. You can’t imagine how many B2B leads you can capture with this. Most companies are still sleeping on it.

WTF is San Francisco??? Go wake up in Dordogne

Great marketing

Here's the structure behind every great launch video. And I'm open sourcing it all👇 Getting a product launch video used to mean a brief, an agency, three rounds of notes and a month of calendar. Now you point Claude at your product, it builds the whole thing and run on @PooldayAI → Writes the script to a proven launch structure: hook, pain, turn, proof, payoff → Designs and animates every scene in your own type, palette and logo → Renders deterministic 1080p frames, so the same input always gives the same cut → Times voiceover, music and transitions to the beat map, not by hand → Ships with a library of 200 motion prompts, so you never start from a blank page PS. I made the this example launch video in one prompt. I turned it into a repeatable step-by-step workflow 👇

First day of entrepreneurship, starting to pick up the good habits.

Last day ever as an employee, what a great year with this team & product it was. Stay tuned for what’s coming 😎

AI can now master camera movement for furniture demos, using real products straight from the catalogue. Here’s how it works: - A 3D map first: I blocked out the whole house in plain white clay shapes, each piece at its real dimensions (the Escale sofa is exactly 240 × 113 × 89 cm). Then I drew the camera path through it. That’s the bottom half of the video. - One style frame per room: Each room’s clay view was turned into a photoreal frame, using the real Roche Bobois product photos and one shared set of materials: plaster walls, a concrete ceiling, walnut posts. - Wan 3.0 renders the walk: The video model follows the clay camera move exactly, and uses the style frames and product photos for the look. That’s the top half. The hard part is keeping it consistent. In my first test, a wall changed halfway through the shot because the room reference didn’t match the 3D layout. Locking every room’s materials to the same 3D map fixed it. Claude ran the whole process, from building the 3D scene to placing the products, writing the prompts, running the models and editing the final cut. Furniture brands no longer need a finished house to show how their collection lives together.

For all my mobile app friends, you should have a chat with this guy :))

Well Claude did

Is there an internet friend that want to rent my appartment for 6 months in Paris? DM ME

We scraped every ad the best fashion brands are running on meta right now 1/ 41% are proven at scale: live 6+ months while the brand runs 300+ other ads 2/ video outlasts static: 182 days median vs 137 3/ discounts die fast. ads with an offer run 118 days, ads without run 180 4/ the rarest angle lasts longest: problem → solution. only 13 of 991 ads use it. median 444 days. 69% still live after a year vs 25% for the library 5/ brands that test more keep winners longer: brands with 300+ live ads keep their top ads 259 days, brands under 100 keep them 46 6/ the gap: not one jewelry brand runs a new-launch ad

I built myself a full library of AI Motion Design is this legal? 😭

📂 AI SaaS Content ┃ ┣ 📂 REACH → Get discovered ┃ ┣ 📂 Your Reaction to a Viral Take ┃ ┣ 📂 A Failed Experiment ┃ ┣ 📂 An Industry Belief You Reject ┃ ┣ 📂 Your Founder Origin Story ┃ ┣ 📂 Your Industry Prediction ┃ ┣ 📂 A Common Buyer Mistake ┃ ┣ 📂 Something You Changed Your Mind About ┃ ┣ 📂 Your Hiring Approach ┃ ┣ 📂 Your Contrarian Take ┃ ┣ 📂 What You’d Do if Starting Over ┃ ┣ 📂 Why You Built Your Product ┃ ┣ 📂 Advice You Wish You’d Received ┃ ┗ 📂 Your AI Industry Take ┃ ┣ 📂 AUTHORITY → Build trust ┃ ┣ 📂 A Template Worth Stealing ┃ ┣ 📂 Surprising Data From Your Tests ┃ ┣ 📂 An Expert Workflow Teardown ┃ ┣ 📂 A Tough Founder Decision ┃ ┣ 📂 Your Tech Stack ┃ ┣ 📂 The Hidden Costs of AI ┃ ┣ 📂 A Lesson From a Customer ┃ ┣ 📂 Your Workflow Breakdown ┃ ┣ 📂 The Story Behind a Milestone ┃ ┣ 📂 Your Decision Framework ┃ ┣ 📂 Behind the Scenes of Your Product ┃ ┣ 📂 Your Latest Building Milestone ┃ ┗ 📂 A Step-by-Step Guide ┃ ┗ 📂 CONVERSION → Help buyers decide 　 ┣ 📂 One Use Case, One Short Demo 　 ┣ 📂 Your Most Common Sales-Call Question 　 ┣ 📂 The Messy Workaround You Replace 　 ┣ 📂 Your Best-Fit Customer Profile 　 ┣ 📂 A Product Tradeoff Explained 　 ┣ 📂 Your First Customer’s First Win 　 ┣ 📂 Your Buyer Evaluation Checklist 　 ┣ 📂 The Story Behind a Testimonial 　 ┣ 📂 Before & After Your Product 　 ┣ 📂 What Buyers Should Prioritize 　 ┣ 📂 How You Landed Your First Customer 　 ┣ 📂 Your Product vs. Other Solutions 　 ┣ 📂 Your Answer to a Common Objection 　 ┗ 📂 A Customer Win

Higgsfield weekly traffic is crazy who's doing better? 😭😭