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Richard April

@rapril

Work: CMO/SVP of Marketing in B2B Technology sector, SaaS, software, security, storage, networking. Life: Parent, husband, mentor, coach, skier, cyclist.

 Boston, MA
linkedin.com/in/richardapril
Joined November 2008
  • Tweets2.3K
  • Following2.3K
  • Followers2.1K
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Photo by Richard April (@rapril)Photo by Richard April (@rapril)Photo by Richard April (@rapril)Photo by Richard April (@rapril)Photo by Richard April (@rapril)Photo by Richard April (@rapril)Photo by Richard April (@rapril)
Richard April retweeted
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Smart911@Smart91121 Jul 2018
Our CEO @toddpiett on @NBCNightlyNews “it’s not the best day of your life when you have to call 911”. A Smart911 profile gives 911 the info they need to come to your aid. Sign up here: smart911.com/smart911/regist…
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Want to See If Someone Is a Good Leader? Send Them an Email inc.com/video/simon-sinek/wa…
Want to See If Someone Is a Good Leader? Send Them an Email

Want to See If Someone Is a Good Leader? Send Them an Email

Author Simon Sinek explains how a seemingly helpful behavior actually reveals a lack of trust.

inc.com
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Direct Mail: How to Succeed in a Digital Era [Infographic] marketingprofs.com/chirp/201…

Direct Mail: How to Succeed in a Digital Era [Infographic]

Direct marketing not only has a place in modern marketing campaigns but also pairs well with other channels. See how direct marketing can help create a multichannel experience for buyers.

marketingprofs.com
Listen up: The state of podcasting in marketing mtech.today/2zor2fc via @martech_today
Learn From Google: The Five Traits of Successful Teams at Google marketingprofs.com/charts/20… via @marketingprofs

Learn From Google: The Five Traits of Successful Teams at Google

What makes a team effective at a company? Which qualities set successful groups apart from other groups? See what Google discovered about its best teams.

marketingprofs.com
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Avoid These Four Marketing Budget-Planning Mistakes This Season marketingprofs.com/articles/…
Avoid These Four Marketing Budget-Planning Mistakes This Season

Avoid These Four Marketing Budget-Planning Mistakes This Season

Marketing budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, avoid and correct these top 4 mistakes almost all marketers make.

marketingprofs.com
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Are These Five Marketing Buzzwords and Concepts Overhyped? marketingprofs.com/charts/20…

Are These Five Marketing Buzzwords and Concepts Overhyped?

From AI to Big Data and omnichannel, there are concepts that many marketers say are overhyped and overused. See what emotions are associated with those terms and who gets the blame for the hype.

marketingprofs.com
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Will Your 2018 Marketing Plans Break the Law: The Threat Posed by GDPR marketingprofs.com/articles/… via @marketingprofs

Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

See what you need to do to avoid hefty fines, because the threats posed by the European Union's General Data Protection Regulation loom large even for marketers in the United States.

marketingprofs.com
- great insights! backlinko.com/seo-this-year
Inspiring keynote by @ThisIsSethsBlog today at #martechconf
Image from Richard April (@rapril)
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A Lot To Absorb: The Next Wave Of Shiny Objects cmo.cm/2xUW2Cm by @minicooper
The Battle of the Bots: Why Chatbots Are the Future of Marketing hubs.ly/H08Hh8B0
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Why You Should Kill Gated Content Once and for All searchenginejournal.com/kill… via @bsmarketer, @sejournal

Why You Should Kill Gated Content Once and for All

Are you using gated content to help you increase your leads? Stop! Gated content is failing fast. Try using these smarter marketing tactics instead.

searchenginejournal.com
Six Foolproof Ways to Find Influencers on Social Media marketingprofs.com/articles/… by @WernerGeyser

Six Foolproof Ways to Find Influencers on Social Media

Almost everybody is on social media, where relatively ordinary, down-to-earth people are often the best influencers. Here are 6 easy ways to find the influencers most suitable for your business.

marketingprofs.com
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10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency marketingprofs.com/articles/… by @alexanderkesler

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

Working with a B2B digital marketing agency can feel like exploring the unknown. Ask these 10 questions when picking a potential marketing partner and avoid getting lost in the selection process.

marketingprofs.com
Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness marketingprofs.com/articles/… via @marketingprofs
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Five Keys to Improving Your Influencer Marketing Campaign marketingprofs.com/articles/… via @marketingprofs

Five Keys to Improving Your Influencer Marketing Campaign

The power of influencer marketing is proven: a $6.50 return on each dollar invested. Take these 5 steps to ensure your influencer marketing campaign is as successful as it can be.

marketingprofs.com
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Why mapping the customer journey is critical to your measurement program mtech.today/2uT9q4a via @martech_today
Nine Critical Issues to Consider Before You Buy Marketing Software marketingprofs.com/articles/… via @marketingprofs
Nine Critical Issues to Consider Before You Buy Marketing Software

Nine Critical Issues to Consider Before You Buy Marketing Software

The marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. Finding the right software to buy can be tough. Keep these 9 useful tips in mind.

marketingprofs.com
“Not Everyone Is ‘Killing It.’” by @leehower themission.co/not-everyone-i… great advice!
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