Ratko Vidakovic retweeted
Still a lot of publishers "live" with EMX. Some are only live in their wrapper config, but many are still attempting bid requests, which are returning HTTP 503 errors. No one home...
Ratko Vidakovic retweeted
Hi Mr. Hastings, thanks for taking my call. I'm not sure if you realized this, but we are the only server-side solution that can truly manage cross platform identity and frequency, thanks to our leading clean room lake solution that was built for CTV from the ground up
Ratko Vidakovic retweeted
Tell me you’re building a personalize ads business without telling me you’re building a personalize ads business
Ratko Vidakovic retweeted
Apple has confirmed it's giving developers until next year before it enforces the opt-in IDFA changes upon them developer.apple.com/news/?id…
Ratko Vidakovic retweeted
Dear Twitter: what are some good books on the history of television advertising? Or even the history of TV as a medium (which would have to include the advertising, which paid for its existence). Looking on Amazon and so far coming up with less than I would expect.
Ratko Vidakovic retweeted
So #DMEXCO is happening this year. You going?
73%Hell's nein!
17%Maybe, we'll see
10%Ja!
200 votes • Final results Ratko Vidakovic retweeted
As cookies are reined in, "the big question is whether advertisers will accept the alternative way of working, or just turn to the big platforms like Google, Facebook and Amazon” @ratko says. ft.com/content/169079b2-3ba1…
Ratko Vidakovic retweeted
[THREAD]
this spot is a coup for @aviationgin. EVERYONE is sharing and praising it — not just ad twitter. it’s a masterclass in earned media and the power of proactive thinking.
and yet, if you pitched the idea to a typical client, it would be met with a derisive “no.” (1/8)
Ratko Vidakovic retweeted
Agree w @ratko. The news isn't that TTD joined prebid, the news is that prebid is likely aiming to be a full-stack ad server, and puts TTD in a leadership role to take on one of Google's true monopolies.
adweek.com/programmatic/the-…
Ratko Vidakovic retweeted
When regulators blessed Google’s purchase of DoubleClick in 2008, they warned they’d step in if Google tied its ad products together in anticompetitive ways. Publishing and ad execs now say Google is doing just that. Here’s how: wsj.com/articles/how-google-…
Ratko Vidakovic retweeted
Was glad to see @ratko link to the Chrome SameSite=None blog post -- so few websites and DSPs are ready for this. Inventory levels are going to BOTTOM OUT for some companies...
"Chromium Blog:Developers: Get Ready for New SameSite=None" blog.chromium.org/2019/10/de… via @ChromiumDev
Ratko Vidakovic retweeted
Latest from me: The great unbundling: Why some high-priced strategic ad tech deals could unravel digiday.com/media/ad-tech-un…
Ratko Vidakovic retweeted
Here's an excellent study that compares the security practices of experts and non-experts. The most important things you can do to stay safe online are to promptly apply software updates, avoid password reuse, and enable two-factor authentication. usenix.org/system/files/conf…
Ratko Vidakovic retweeted
sellers.json and SupplyChain object specs are now finalized and ready for full industry adoption to give buyers transparency about supply-side platforms (SSPs) & exchanges. Check it out: bit.ly/2DetnZU @IABTechLab
Ratko Vidakovic retweeted
Close up of Chinese click farm phones. Automated simulation of human behavior, scrolling through content at a natural reading speed before liking or sharing #fakeEngagement
