Work ethic isn’t an assumed trait. It’s learned. Engrain that shit in their bones.

The best program isn’t a “6-week shred.” The best program doesn’t exist. Every program ever written has holes in it. Because the best program isn’t a spreadsheet. It’s a philosophy. Consistent, repeatable efforts, executed relentlessly for decades. Apply it. You’ll win.

I’ve been training weekly for over 25 years. I’ve done some really good things in training and some really (REALLY) dumb things in training. My biggest takeaway to date: Intelligently dosed effort that you can repeat for the longest periods of time is the best strategy.

I’ve trained Special Forces operators, pro athletes, busy moms, & middle school kids.. Wanna know what they all have in common? Training isn’t their be all end all. From warfighters to Wall Street grinders training is a means to an end. It should be designed accordingly.

The worst parents are the ones who make great demands of their children while holding themselves to none of the same standards. You want your kids to grow? Adapt? Evolve? Yet you’ve done the same shit, the same way, for decades? You demand growth while modeling stagnation? 🥴

Everybody wants courageous, independent kids. Until courage means standing alone, independence means being unpopular, & doing what’s right means taking the harder road. You don’t raise kids with backbone by teaching them to chase comfort, convenience, & approval from the herd.

If you want kids who blaze their own trails, planting their asses on the path of least resistance with everybody else ain’t it. Teach them to challenge cultural norms & societal trends. Teach them to think for themselves and question authority. Otherwise, welcome to 🐑ville.

Fall in line. Tolerate the bullshit. Accept “it’s just the way it is these days” because the goon next to you who can’t think for himself assumes so, too. Then, cosplay that following the herd, chasing convenience & groupthink affirmation is “what’s best” for your kids. 🇺🇸

Do you have any idea how rare it is to find adults who (actually) give a shit about your kids? I’m talking unselfish adults with patience & empathy who understand youth psychology & what long-term development looks like. If you find them for your children, they’re good as gold.

The goal is to raise physically capable, confident kids who can think critically, exercise discernment, & make sound decisions. The goal is to prepare them for the real world. Not raise kids who used to be good at <insert sport> when they were younger. Don’t get it twisted.

You don’t get the “life lessons” of youth sports just because it feels good to say it. You get them by letting kids experience adversity, failure, & enduring when things aren’t going their way. Bailing kids out and sheltering them from hardship creates losers in the real world.

Beginner. Developmental. Process-oriented. Advanced. Specialized. Instant gratification-seeking. Over 99% of youth athletes belong in the first camp, despite what they or their parents believe. What if we treated and coached kids like the kids they actually are?

Here’s a pro tip for parents: If a sports or training program markets itself as “elite” in its name or branding… You can be damn sure it’s NOT elite. If the product were actually elite, they wouldn’t need to act like the charlatans they are and tell you. You’d already know.

Most “performance” training you see today is performative. It’s not about improving performance. It’s about trying to impress Instagram. It’s not sexy, but those dudes carrying heavy sandbags in dark garages have far more GO than the phonies with iPad analytics on your FYP.

Most “performance” training you see today is performative. It’s not about improving performance. It’s about trying to impress Instagram. It’s not sexy, but those dudes carrying heavy sandbags in dark garages have far more GO than the phonies with iPads analytics on your FYP.

Majoring in the minors. It’s what we do in America. We glamorize nuance, junk volume, regional world series, & force plate metrics. With kids who are weak as puppy piss and can’t perform somersaults. We love the idea of “advanced”. Just not what it takes to get there.

Most “Performance Coaches” will say they’re training for performance. The have all the gadgets and “data”. However, if you were to place a 50 pound stump at the base of a ridge & ask them to hike it up to the top.. They’d find they’re as fragile as their nuanced programming.

Making decisions based on the behavior of the masses who are blindly following others incapable of thinking for themselves isn’t “wanting what’s best.” It’s as careless as it is ignorant. If you want your kids to be like everybody else, raise them like everybody else.

Parents are responsible for the decisions they make regarding their children’s participation in sports. But coaches & organizations have an ethical obligation to encourage practices that prioritize the long-term development of children over the financial interests of adults.

There are adults who will lead you to believe it matters where & at what level your kid plays 8U. “Coaches” who will encourage technical/sport specific lessons. For kids… Who can’t climb f*cking trees or perform push ups. Pro Tip: Avoid these scum bags at all costs.

If you.. Encourage single sport specialization.. Inflate schedules so kids don’t have time for general training.. Make families feel they’ll be left behind if they don’t follow your year-round income model.. You’re not “part” of the problem. You are the problem.