We make brands and businesses stronger through language
London & New York
Joined July 2009
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The freshest words and brand language miscellany, straight to your inbox, one a month. Sign up here 👉eepurl.com/dwara1
We're proud as punch that our Creative Lead, Jamie Thorp, has been chosen to judge this year's #BrandImpactAwards. If you're planning to enter your work, there's still time – the deadline is July 18th.
It’s official – we’re B Corp certified.
Why does this matter to us? Because we can measure our social and environmental impact. Prove we’re not putting profit above people or the planet.
It’s official – we’re @BCorporation certified. Why does this matter to us reedwords.com/esg
Want our musings on words direct to your inbox each month? Sign up for Fresh Words here reedwords.us12.list-manage.c…
Naming is a perilous task – even for single-wall copper nanotubes. (And yes, it’s still called that…) tiktok.com/@fryrsquared/vide…
White Lotus is full of Easter eggs. Not the chocolate kind. Like what the characters’ book choices say about them. theguardian.com/tv-and-radio…
Have we lost the art of saying sorry? Today’s apology statements read more checkbox than heartfelt. thewalrus.ca/statement-cultu…
In an age of vagueness, brands need to tell it like it is fastcompany.com/91302216/the…
Our new brand language trend report has just dropped, and it’s all about B2B. See how some of the top brands in the space are putting their words to work 📈 cms.reedwords.com/assets/doc…
Strategy. One word, way too much confusion. We get back to the basics in our latest no-nonsense brand language blog. Read it here: reedwords.com/articles/what-…
What makes a good brand name, and how do you come up with one for your business? We’ve got the answers in our latest #BrandLanguageBasics blog reedwords.com/articles/what-…
Here's our New York creative director Neil Whitfield on brands being funny in @FastCompany. It's a cracker fastcompany.com/91257378/mak…
