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Revmetrix

@revmetrix

Revmetrix is a customer intelligence platform custom-built for omnichannel retailers. Follow us for industry and company updates.

 Washington, DC
revmetrix.com
Joined May 2013
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Machine Learning Is Helping Martech Lead the AI Revolution snip.ly/d1t4g #MachineLearning #DataScience #Marketing

Machine Learning Is Helping Martech Lead the AI Revolution

Machine learning (ML) promises new insights into the complex interactions between digital devices and their owners, writes Devin Guan, CTO of Drawbridge.

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How To Make Media More Effective for Cross-Device Marketing snip.ly/ueqz5 #crossdevice #marketing
With brands relying so heavily on it now, 4 orgs with advanced use of data shared their experiences and opinions snip.ly/wcssi
Data requires subj-matter experts & machines to solve problems that can’t b solved manually or thru automation alone snip.ly/j5x0o
Tracking users across platforms and devices & linking offline and online behavior—mandatory 4 advertising strategies snip.ly/dpqv5
Can Machine Learning Turn Big Data into No Big Deal? snip.ly/zuo0z #Data #macinelearning #DataScience
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Brands who can holistically think about all marketing from the consumer-centric viewpoint will win in the long run. snip.ly/sbyrx
#Mobile #marketing would be so much easier if everyone used one device. Alas, consumers use up to four. snip.ly/zeatn #CrossDevice
"We built operational data store for a single view so we can understand how customers transact with us" -Metro Bank snip.ly/c74xa
Everyone is in the #data business...leaders need machine learning & #analytics to find actionable patterns in data snip.ly/2ehsk
A growing body of research indicates that machine learning is moving to the top of the marketing agenda snip.ly/lvpxg
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Why Customer Data Platforms Will Be a Game Changer snip.ly/dckc3
Opportunity [for AI / ML] lies at the intersection of transaction #data and quantifiability of the customer journey snip.ly/wsz6g
The modern marketer’s guide to machine learning algorithms snip.ly/w029d
Predictive Analytics for Right-Brained Marketers snip.ly/ngvga #DataScience #MachineLearning #marketing
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How can marketers apply machine learning? snip.ly/2vrdk #DataScience #MachineLearning #marketing
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Deep learning vs. machine learning: The difference starts with data snip.ly/lr1pb #DataScience #MachineLearning
The common ID that enables cross-device tracking is the link necessary to merge online and offline #customer #data snip.ly/vj99x
Inaccurate cross-device measurement leads retailers to misunderstand, undervalue and ultimately underinvest in users snip.ly/20cbg
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Knowing each channel’s place in the consumer journey allows marketers 2 reallocate marketing budget and maximize ROI snip.ly/yur4g
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