Pinned Tweet
THE FALL SHOPPING GUIDE: PT II
Another batch of 250 picks. I shopped the market and pulled only what’s worth your time—plus a full report on where I see the market moving.
rfkenmore.substack.com/p/the…
The Fall Shopping Guide (Pt 1) is live
I think I said 200, but it ended up being 250.
***
“From sub-$10 socks to spendy Loro Piana Storm System outerwear to a few vintage items that might spark a fruitful hunt.”
***
“We’re only in August, which means we have much more still to see”
rfkenmore.substack.com/p/the…
Every year lately I see fairisle vests roll out and think the *idea* of one sounds quite additive to my life.
But I never do anything about it.
These from J. Press are making me tell myself the same thing (I'll do nothing).
Ralph Lauren Patchwork Oilcloth Jacket
(Banger) just landed and is already 25% off
To my earlier point about shopping with retailers vs. brands
go.shopmy.us/p-97385347
My earlier point: xitter.cf/rfkenmore/status/21090…
Something to know and exploit in the world of shopping:
The best deals are generally always through retailers.
A multibrand retailer has more reasons to replace a product, where a brand has more reasons to preserve its price.
They operate on inventory “turn” and open dollars (free cash) for “chasing” replenishment from vendors since they have so many at the same time.
Brands on the other hand are trying to balance that with optics and perception around brand and valuable product franchises.
Eg. this is why Buck Mason refuses to discount. But (hypothetically) Mr. Porter wouldn’t hesitate to slash products to extract cash from slow movers, if it meant funding green shoots elsewhere.
Exception at brand is when they’re looking to sunset a style/program on a finite window. They’re generally going to do what it takes to get clean for whatever the replacement is.
Many hated the cableknit rugby.
Some hate sweater rugbies in general.
Others have questions about rugbies of any kind at all.
But how about a quarter-zip rugby?
(No.)
Madewell continues to come into its own as the work of former Buck Mason product lead shines.
Can now see a clear POV crystalizing at the brand—with solid items to shop and the clearest separation from its sister brand (J.Crew) that I can remember. It's one of the best come-ups in this segment over the past year IMO.
Only funny thing? The guy responsible already exited the brand lmao.
-----
Collared Jacket: go.shopmy.us/p-97388850
Sweater: go.shopmy.us/p-97388635
Hoodie: go.shopmy.us/p-97388225
Suede Trucker: go.shopmy.us/p-97388384
All new: go.shopmy.us/p-97388948
Reading Rfkenmore.substack.com would go crazy here
A good quirk of guys getting deeper into clothes is calling sweaters “knits”
Sweaters are knitted, but knitting is just construction. Polos are knits. T-Shirts are knits.
(There’s a nuance of cut and sew vs. full fashioned)
ABC Pants actually use knitted fabric.
Internal biz architecture often houses polos, tees, thermals, henleys etc. all under “knit tops” as a bucket.
And “sweaters” are filed as “sweaters.”
Peter Millar launches $1,000 “first fleece” cashmere made in UK.
“First” means cashmere fibers collected from the goats’ first combings.
Diameter can be 13 microns. Typical ski/outdoor layers are usually 18 microns.
Not to mention, more textured knits. This using a rib stitch (and heathered yarn) for visual interest
go.shopmy.us/p-96658861
Everyone got split toes on my feed
Why don’t you?
THE FALL FOOTWEAR GUIDE
Over 120 of the best shoes to wear now—plus guest picks from dialed-in friends in the industry.
***
“…which I fantasize about anytime I stop by Kevin’s down in Thomasville, GA.”
***
“I don’t see anything earth shattering happening in footwear this Fall, which I actually think is a good thing.”
***
“…he previously held Head of Design roles at RRL and Buck Mason.”
Rfkenmore.substack.com









































