Creative strategist / Visual artist / Mastering Web3 visual identities Co-Founder & Art Director @sberlastudio
Amsterdam
Joined January 2022
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rflccc.eth retweeted
Everything is a crypto super-app that didn't want to look like one. 🚫🤖
So we skipped the tech clichés:
→ a palette with zero blue gradients
→ a loud serif leading everything
→ memes as the visual language
Built for the degens of web3. Built to scale.
@trdEverything
The hook
We follow briefs to the letter 🪝
Brand Sprint for @BasedAI_co.
Institutional look. A blue that nods to Base. Serif type, geometric linework.
From logo to investor deck.
Rate the hook: 1 to 🪝🪝🪝🪝🪝
Branding for Everything.
We did something quite different 😅.
@trdEverything
A crypto super-app asked us for a brand that doesn't look like crypto.
We said yes before they finished the sentence.
Zero tech clichés. One loud serif. Memes as the visual language.
Brand identity for @trdEverything
rflccc.eth retweeted
A crypto super-app asked us for a brand that doesn't look like crypto.
We said yes before they finished the sentence.
Zero tech clichés. One loud serif. Memes as the visual language.
Brand identity for @trdEverything
In 2024 we made the "Digital Beings" NFT collection for @wardenprotocol
AI-generated traits (back when AI was rough 😅), reshaped in Photoshop to fit the characters, then polished in post.
Pick your fav, if you can.
Hold your finger and let the wheel decide which one is your digital being.
What’s it gonna be?
Digital Beings: a collection for @wardenprotocol.
In a not-so-distant dystopia, humans and agents became one.
The result?
The perfect human. Chill mode. Agentic power. Don't ask.
our work for @wardenprotocol
We built @wardenprotocol's brand when agentic AI was still a fever dream in web3.
Dark tech + acid neon + playful chaos = $200M protocol.
The full breakdown is up now. Link below.
rflccc.eth retweeted
Every technical crypto brief says "but make it feel human."
Humanity Protocol actually meant it.
Warm bronze, organic browns, one shot of acid green, on a bento grid that keeps the tech legible.
Solarpunk, not cyberpunk.
See the full @Humanityprot case study below.
rflccc.eth retweeted
Full brand in 14 days. Every file yours from day one.
Not magic. Just love, focus, and not juggling nine other clients.
Day 14, you can fire us. Most people don't, but it's nice to have the option.
rflccc.eth retweeted
Imagine if the guy who invented the wheel had kept it to himself.
That's what most agencies do with your brand files.
We build it. You own it. Every file, every pixel, day one.
No gatekeeping. No dependencies.
Always extra love for the founders 🫰
The best part of an early startup is the internal hype.
Today @rflccc surprised us with our first t-shirt. Graphics, print, even custom packaging.
I love that we bring initiatives like this both inside the studio and out to our clients. We do it because we love the brands we build.
If you'd want every brand you make to be yours, you're doing it right.
Here we go! @sberlastudio is finally live
Ready to slap the brand out of you 💥
rflccc.eth retweeted
We tell clients to fire us after 14 days.
Two weeks: zero to brand. Day 15: every file, every asset, every pixel is yours. No retainer, no queue, no dependency.
Most agencies keep the source files on purpose.
What's the worst agency lock-in you've had to work around?
Years on both sides of the table.
In-house:
Briefing agencies.
Agency-side:
Decoding briefs.
Now I'm building the studio I wished existed: visual identities for web3 & tech, zero gatekeeping.
Your brand. Your files. Your ownership.
New chapter starts now. 🚀
@sberlastudio
rflccc.eth retweeted
too expensive. too slow. "where is my brand guide?"
every founder has said this about a design agency at least once.
we've heard it all. soon.
