President of Fusion PR (http://t.co/i9MhB0C0Bp), news junkie, music lover, dad.
Joined April 2007
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Bob Geller retweeted
@EvanandTikiWFAN @EvanRobertsWFAN @TikiBarber @ShaunMorash I hope this is part of the Evan and Tiki plan reveal today at 1:25pm... @NFL @NBA @MarchMadnessMBB @MarchMadnessWBB
@EvanandTikiWFAN the @thepwhlofficial has the best system to prevent tanking, awarding the top pick to the non-playoff team with the most points earned after being eliminated from postseason contention. @NBA @NFL @EvanRobertsWFAN @TikiBarber @ShaunMorash
Watching RobinHood CEO Vlad Tenev on CNN - great PR for them - something got bleeped out when he was discussing tracking politician’s trades, did anyone manage to lip read what he said?
Enjoyed having @StaceyRossCohen on the #DoneandDoner podcast. TY for sharing your insights.
It was a nice chat on the changes rocking #PR, w advice for agency and internal comms teams.
Check it out, on Spotify bit.ly/45g8lYM
And YouTube bit.ly/4kJEqNe
Bob Geller retweeted
Tale of two headlines today:
1. AGI is right around the corner (and the government is in on it)
2. Generative AI confidently makes mistakes 60% of the time on average
I suppose both of those things aren't mutually exclusive.
If that's the case, we are going to have AGI that is basically drunk all the time.
Personally, I don't think we are anywhere close to AGI. Or if we are, it's because the standards on what precisely constitutes AGI is lowered.
[New post] It is not easy to stand out in the noisy world of tech, or get the attention of info-overloaded journalists... understanding and mastering a single word can be key. Check it out bit.ly/3XHLe4A with great input from @guttmann and @MichaelSchein1
Klarna's CEO is bragging about using AI to rein in jobs, hiring incl. in mktg and comms. Is this a good #PR strategy? And what tasks are being automated? bit.ly/4ifv5ex w great content from @nytimes @noamscheiber @martechismktg @spacecasetay
It was great having @NealSchaffer on the #DoneandDoner podcast, TY Neal! We covered the 2025 social media agenda and a digital 1st approach in marketing. What are the cornerstones? Where to focus? Should I even be posting here lol? youtu.be/K5WnTqjbsqc?si=grTl…
Get your AI to pitch their AI
LLMs are the new front page -- so how can you "pitch" an LLM and get placed?
I asked around to see what comms pros thought. Here's what I heard.
1. Articulate a unique point of view (via @adamclyde of @Notified )
2. Answer very specific questions (via @seanomeara of @contentbrains - and sounds a lot like the timeless @TheSalesLion approach of 'answering customer questions.')
3. Basic comms principles, including traditional media, still matter (via Andrew Holland of @JBHdigitalpr)
Read their ideas here: swordandthescript.com/2025/0…
TY for having me on your podcast @AlexRomanovich4 Was great discussing how to innovate and stay ahead in an ever-evolving media and PR landscape; and relevance for int'l and US markets. Great to be part of the @globaledgemkts community bit.ly/40Z87Cz
It was a very good, very bad (OK, let's face it, totally crappy) week for US AI vendors. How to explain the sudden rise of DeepSeek? My post explores the media firestorm bit.ly/3WL4kX5 TY @tressalynne @truescopehq @Seth_Menacker @muckrack @Meltwater
Another year, another round of #PR predictions, via @SwordandScript bit.ly/4g6QJ4a TY @Frank_Strong for including mine. He writes: "...if this roundup is any indication, we don’t have a consensus about the future." I guess we gotta wear shades!
[New podcast] I chat with author Ben @guttmann about his book Simply Put: Why Clear Messages Win—and How to Design Them, a great read. It's not easy to simplify but Ben breaks it down. bit.ly/3AQNiPv on YouTube: bit.ly/3UK6Z27 H/T @NealSchaffer
[New post] Out of all the stops on Kamala's media tour this week, why did her @callherdaddy spot get the most attention? What does this mean for #PR bit.ly/3Y3RN0F w great content from @MikeIsaac @nytimes
[New post] How much is that puff piece in the window? I cite the growing number of ways media flip the pitch on PR, with a price tag bit.ly/4eKAqZy
Bob Geller retweeted
With over 1M #IdentityTheft reports in 2023, protecting your #DigitalIdentity is more important than ever. In a new @ForbesTechCncl panel, our CEO @YDanYer shares tips to protect your data and stay safe online in the age of #AI. Read more: bit.ly/3AXY86d
[New post] @karaswisher and @profgalloway chime in on the state of media and big #PR Reveals; I share interesting commentary from a recent @PivotPod bit.ly/4defzg0 (spoiler, don't pitch Scott if you see him at an event; you're welcome, prof G)
Sounds like “fighting tooth and claw” media
Last week I pitched a reporter on a timely topic. I put forward a client that has written a bit on the topic and share cliff notes and links.
This week, the reporter ran a story exactly on that topic and my client was not a part of it.
Sometimes this happens in PR.
So, what do you do?
I went into my sent items, and forwarded the pitch with a polite note on the top:
"Great story on XYX this week. Please keep us in mind."
We shared it on socials and tagged the reporter.
About half an hour later the reporter wrote back:
"Sorry, I missed your email. We'll be doing a lot more on this though, so there will be other chances."
They call it "earned media."
But sometimes, even when you are doing all the right things, it's "luck and timing media."
#PR #publicrealtions #mediarelations
[New post] What do new, original music and your tech news have in common? Read my post about the challenges of breaking through when people just want to hear the same old song. With great content from @raechal @YahooEnt @SwitchedOnPop
Bob Geller retweeted
Can @taylorswift13 ever achieve @thebeatles-like status? Did #PublicRelations help make #TheBeatles the #GOAT band?
[New post] Which rules as GOAT? Beatles, Stones, Michael Jackson, Taylor Swift? This post explores that question and the role of PR in getting there flacksrevenge.com/did-pr-hel… Based on a great @JamesHGuitar YouTube vid