👋 Product person, kindness vigilante, and music fanatic. ⛅️ Sr. Director of Product, Data & Observability at @cloudflare. ✍️ Blog feed at @elezea. 🇿🇦
Portland, OR
Joined March 2008
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I have this thing where I get obsessed with a topic and go too deep on it and totally overdo it, and AI is a *terrible* enabler of that trait. Anyway, if you're a Mike Flanagan fan, check out my interactive love letter to the Flanaverse (spoilers, obviously). flanaverse.elezea.com/
I’m a words person and deeply invested in how our products communicate with users. This is a good take imo.
“As AI takes on more of the work of generating language, the question is no longer whether machines can sound human enough. It’s whether those conversations earn trust, accurately set expectations, and reflect our human values.”
slack.design/articles/slack-…
Interesting idea for a list, with quite a few books I haven’t heard of before. “The Most Unsettling Books We Know.”
nautil.us/the-most-unsettlin…
Rebuilt my side project page and reasonably happy with it, so sharing here... I will also have you know that my Discrobble app now has dozens of users. Dozens! elezea.com/products/
There’s obviously too much to read and watch about “You Can See Everything”, but I’m glad I spent time on @DKThomp’s take.
“It is a film about the tension between two modes of deception. Holmes uses deceit to tell big lies, and Fielder uses conceit to tell strange truths.”
derekthompson.org/p/what-is-…
This team is on 🔥. I showed some of this during my Connect talk last week, and it's the thing that got most people to perk up and lean forward.... Alert on anything, tell your agent to fix it...
Me and a band of plucky misfits (@maks_mak_0 and a few others), codename the Alertocats 🙀, have started rebuilding Cloudflare's whole notifications and alerting experience.
First up: a brand new UI. Find it in the dash at Observability → Alerts 👇
Rian van der Merwe retweeted
Finally summarized what I've been sending to friends in DMs View article
The PULL framework from the Lenny podcast is fine but it feels like it's reinventing a watered-down version of Jobs-to-be-Done. The "Product Forces Diagram" from JTBD (image attached) is still more useful imo.
"An 86-minute guide to finding PMF" → tldl-pod.com/episode/1627920…
I wrote about this over a decade ago, and it's wild how relevant it still is today. I would still recommend going through an exercise like this to figure out strategies for getting people to switch to your solution. elezea.com/2013/11/progress-…
If you use @discogs I recommend checking out the MCP server I made for it! Takes 10 mins to deploy to a free @Cloudflare account, and Opus is great at making recommendations. discogs-mcp.com/
Today is a good day to run @Cloudflare’s security audit skill on literally everything. github.com/cloudflare/securi…
This is very cool.
a brand new model paradigm! introducing 𝚌𝚕𝚊𝚒𝚛𝚒𝚌: a system one model for extracting, computing, estimating, and predicting values from unstructured inputs.
blog.cloudflare.com/clairic-…
At the last @Cloudflare Connect I was able to slip a Radiohead reference into my talk. Sadly couldn’t make that work for the San Francisco one this week, but managed to get Arrested Development in there so all is not lost. Anyway, still time to register! cloudflare.com/connect/
This @onecaseman article is a very accurate representation of how I see the product management landscape right now as well.
“After a brief period where PMs were expected to become engineers themselves, the engineering team is moving back to owning most implementation mechanics. PM increasingly owns what should happen, why, the principles governing a product’s behavior, and how success should be evaluated.”
caseyaccidental.com/p/how-pm…
Some similar thoughts here: elezea.com/2026/08/how-ai-is…
And my public “second brain” repo here: github.com/rianvdm/product-a…
