Sports Marketing // Ex Man Utd, Ineos Grenadiers, New Balance, Social Chain

United Kingdom
Joined May 2011
Did Nike fumblissimo?
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I like the restraint Newcastle have applied to their identity update
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The format if City ever need to publish an apology
This quoted post is unavailable.
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City's sponsors are about to read the small print Title bonuses, insurers, sponsor contracts. The Man City verdict raises questions for past and present sponsors.
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City's sponsors are about to read the small print Title bonuses, insurers, sponsor contracts. The Man City verdict raises questions for past and present sponsors.
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Bryson DeChambeau is running the best content native playbook out of all athletes
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As a partner of over 20 years, Hilton may have had thoughts on Mclarens rebrand 👇
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If you want one of the best views of @TheOpen at Portrush head to the 16th teebox viewing platform. You can see the approach shots and putts of hole 7, the tee shot of hole 8 and the full tee shot and flight of hole 16. Awesome
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🥹 We’re not crying, you are! Thank you, @MarkCavendish.
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Hats off to Stevie Williams for an incredible stage win, but the big question in our second episode of On The Line is... Peak up or peak down? 🤔 #TourOfBritain | @LloydsBank | @BritishCycling
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👀 Blink and you'll miss them... There's nothing like being On The Line, so we thought it was about time we turned the cameras onto the fans that make this race so special! #TourOfBritain | @LloydsBank
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This classic Reebok campaign walked so Nike could run. “I was going to buy a new pair of Reebok boots. But my friends talked me into buying fireworks instead. What’s it called? Peer group pressure?” Andy Cole, Chip Shop Assistant, Nottingham, England.
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These campaigns show another route to the 'inspiration for everyone' filter which seems to have become default in sports marketing. The by-product of that approach contributes to vaguely similar output. Inspiring is the natural byproduct of sports marketing...
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But it shouldn't be the driving force. I think we're turning a corner once again to more intentional creative within sports.
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Richard Johnson retweeted
This is the future of sports content and broadcasting This isn't just a concept. At Rezzil we are able to do this today - and trust me when I say what I'm able to show you here is the tip of the iceberg. Tag a broadcaster who needs to see this 😉
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