Rich Schefren retweeted
I noticed something weird about the ads that get 10M+ views.
While most brands randomly animate everything hoping something works, viral ads follow a precise psychology pattern.
Here's what I discovered:
→ They never animate text (protects cognitive load - Daniel Kahneman's research)
→ They focus motion on ONE primary element (leverages attention theory from William James)
→ They use specific timing that triggers dopamine release (based on BF Skinner's variable reward schedules)
Most animated ads fail because they create visual chaos that overloads working memory.
The brands crushing it with animated ads use Notch's Animated Ads feature, where they're giving away a master prompt system built on decades of behavioral psychology research from Stanford and MIT.
No more guessing what motion will work.
No more paying $5K for animations that flop.
No more static ads getting buried in feeds.
I'm giving away their complete Animated Ads Master Prompt guide that reveals the exact animation psychology.
This is the same system top agencies use to create scroll-stopping animated creatives that convert.
Want the viral animation playbook?
Comment "NOTCH" + RT + Like
I'll DM you the master prompt guide
(Must be following so I can DM)
Skip this and keep wondering why your animated ads don't work.
Rich Schefren retweeted
This AI Agent does full-stack SEO 🤯
Built in n8n:
📊 Analyzes GA4 + Rank + SERP
🧠 Crawls + Cleans FAQ
🔍 Tracks Competitor Keywords
✍️ Auto-rewrites articles
📈 Saves reports & performance
🔁 Like + RT
✅ Reply “AI”
🤝 Follow me & I’ll DM you the full workflow FREE
Rich Schefren retweeted
Use AI to get a leg up on your competitors
I built a prompt for @perplexity_ai Comet that harvests your competitors reviews, groups pain points, and teaches you exactly where they're falling short so you can position your product better
What you’ll uncover:
- Repeating failures (fit, durability, shipping, UX) with source links
- Frequency & severity of the issue plus its impact on revenue
- Concrete fixes + claim lines you can own on PDP/ads
All you have to do is copy-paste my template, fill in your competitors product info and click run
Follow + Like + RT + comment “REVIEWS” and I’ll DM you the exact template. MUST BE FOLLOWING so I can DM you.
Rich Schefren retweeted
Rich people want you to sell them something.
And there are only 5 reasons rich people buy:
Rich Schefren retweeted
Checklist for starting new channels and uploading new videos✔️
After having built more than 100 YouTube channels for clients (such as national television) and for our own channel portfolio - I have put together checklists before each channel launch or video upload.
I'll DM them to you, simply: Follow me, RT, Like and comment 'checklist'
Rich Schefren retweeted
The wisdom on stage is off the charts!
Been tuning up my marketing skills and learning from the best in the world.
#webinarcon
Rich Schefren retweeted
If the election outcome is as I expected, it should cause the large minority of the country who supported @KamalaHarris and predicted her victory to begin to question their sources of truth.
Half the country has believed that @X is filled with mis- and disinformation, and that they could only therefore rely on The NY Times, MSNBC, CNN and other mainstream media for their news. And they did.
If, however, you have been active on @X for the last year, you have known the truth days, weeks and often months before the facts appear in the MSM.
The MSM excerpted, clipped and cut to defame @realDonaldTrump while claiming that @JoeBiden was fit as a fiddle. Then when Biden’s polls collapsed, @KamalaHarris was anointed the candidate and her hagiography was written with glowing acclaim from the press. But this could not hold as she ducked the media and held fast to the teleprompter.
Citizen journalists with their phone cameras in hand captured the real Kamala forcing her to defend her record and her plans in more media appearances. It did not go well and the public demanded to learn more so @KamalaHarris had to risk more unscripted media.
The doom loop was underway with perhaps 60 Minutes as one of the more dramatic examples, even after CBS tried to save her, most glaringly by excerpting one answer to replace a word salad response to another. But the citizen journalists on @X quickly caught and outed this fraud and demanded a transcript.
As many who supported Kamala began to realize that they have been misled, they became open to Trump as an alternative, but they didn’t want to rely on the media to understand him because they did not want to be misled again.
They wanted to hear the candidate in his own words and that is where @lexfridman and @joeroganhq long form podcasts came to the rescue. When Kamala was offered the same opportunities to explain herself, she rejected them. And the voting public could only draw a negative inference.
When the story of this election is written, I expect it will be as much about how half of America woke up to the reality that they have been manipulated by the media. This should lead to an abandonment by many of the MSM as their primary source of information. It will push more people to @X, to podcasts and other empirical sources, and it will lead to a more informed public.
The other outcome I hope happens is the implosion of the Democratic Party. The Party lied to the American people about the cognitive health and fitness of the president. It prevented, threatened, litigated and otherwise eliminated the ability of other candidates for the primary to compete, to get on ballots, and to even participate in a debate. The Party and the administration used lawfare in an attempt to imprison, bankrupt or otherwise kill off Trump as a candidate. These acts are collectively grave threats to our democracy. With the highest irony in order to hide these acts, the Party accused the opposition candidate of being the grave threat to democracy.
The Democratic Party proved itself to be fundamentally undemocratic. It needs a complete reboot. The leadership should be thrown out and those responsible should apologize to the American people.
Honest Abe said it best:
You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.
I believe that @realDonaldTrump will win in a decisive victory and potentially a landslide Electoral College outcome tomorrow. I could of course be totally wrong, but that helps elevate an important point.
Approximately half the country will be unhappy about the election outcome, potentially devastatingly so. In this context, I think it is important to remember that we are one country, and we will survive whoever is our next president.
What we must avoid, however, is a world where our fellow citizens who are disappointed raise hell or otherwise revolt about the outcome. The peaceful transfer of power is a critical feature of our democracy that must be maintained for us to succeed.
The system is stronger than any one candidate. We will thrive long term no matter the outcome of this election because the system will heal itself. That’s been a feature of our democracy for nearly 250 years and I expect it to continue.
Let’s therefore be civil and accept the collective will of our democratic process. We have many enemies that want internecine battles in America to weaken us. We cannot let this happen. The world is a dangerous place and we need to be unified to protect our country and our children.
Rich Schefren retweeted
I cracked the code to free PR backlinks.
Last week's results:
- NY Post (91 DR)
- MSN
- Daily Mail
- Daily Express
All linking to my homepage.
All do-follow.
All FREE.
Here's why this matters:
Your competitors pay $5K+ for ONE feature.
I'll show you how to get 6+ for $0.
The secret?
Government data + journalist psychology + 4-step outreach system
Want to know exactly how we land these features?
1. 𝗙𝗢𝗟𝗟𝗢𝗪 @JulianGoldieSEO
2. 𝗟𝗜𝗞𝗘 and 𝗥𝗘𝗧𝗪𝗘𝗘𝗧
3. 𝗖𝗢𝗠𝗠𝗘𝗡𝗧 "PR" below
4. 𝗗𝗠 𝗠𝗘 for exclusive access and priority!
Rich Schefren retweeted
STATIC ADS WORK BETTER 😤
I'll die on this hill.
It’s just easier to get the main point across in statics compared to video
All they have to do is sell the click – let the landing page sell the user.
Since we do a ton of optimizations on our landing pages, I’m confident we can convert well.
But with video, you’re essentially selling someone right there and then.
☝🏽It costs a lot
✌🏽And a lot of resources are needed to create a good pipeline of video ads
Obviously test both asset types and see what works – I won’t be mad
But for us it's statics.
Rich Schefren retweeted
Harry Dry is the best copywriter I know.
He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting.
Some of his rules for writing:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Kaplan's Law of Words: Any word that isn't working for you is working against you.
6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something.
7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise.
8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable.
9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete — and much more vibrant.
10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards.
11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat.
12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object.
13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep.
14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof.
15) If your competitor could've written the sentence, cut it.
16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche."
17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same.
18) Great copy reads like your customer wrote it. Talk to them.
That's just an introduction to the copywriting philosophy of @harrydry.
I've shared the full interview below. I recommend you watch this one because we pull from so many visual references and do a lot of screen sharing. If you'd rather watch on YouTube, I've shared the link in the reply tweets.
Rich Schefren retweeted
How the fuck can you say he’s literally Hitler and Democracy is on the line but we wish him a speedy recovery and political violence is never acceptable?
If you have been saying any of that insane shit, then at least have the integrity to admit that this is the logical conclusion of your lies.
Rich Schefren retweeted
I Am Voting For A Convicted Felon In 2024. Vote Donald Trump 🇺🇸
Benny Johnson “A really quick reminder here that every single person who signed this document (The Declaration of Independence) is a felon.”
“Every single signature guaranteed that the founding fathers would be treated as felons, and they were. Do you know that a lot of founding fathers died in prison, were tried, went to jail? Some died penniless. Others were executed.
This was a death sentence, but it made them criminals inside of the systems they were fighting. Those who fight evil tyrannical systems are always persecuted. Persecution is a guarantor of revolutionaries, but the revolutionaries changed the world. Our founding fathers now have monuments across Washington DC. This document, this felons document here, the Declaration of Independence, this is encased in gold and bulletproof glass in a nuclear bunker.
That's how America treats our felons, our revolutionaries in this country.”
Rich Schefren retweeted
This is @richschefren.
Inventor of the auto-webinar that you see everyone using now.
Coach to Russell Brunson, Ryan Deiss, Todd Brown and many others.
The man responsible for taking Agora from $100M to $1B a year.
Live with the Syndicate at 6pm EST today.
Rich Schefren retweeted
Replying to @samwoods
@samwoods hey Sam thanks very much for your episode in Steal our Winners with @richschefren - really was superb and has straightened out in my mind how to approach using GTP- you had mentioned language vs facts tools - what fact tools would you recommend- thanks indeed






























