Rishav Raj (@rishavindia) profile picture

Helping food and beverage brands cut sugar, not taste. Director, Partner Relationships at UnSugar. Sweet protein and sugar reduction. USA | UAE | India

Noida, India
Joined August 2019
Photo by Rishav Raj (@rishavindia)Photo by Rishav Raj (@rishavindia)Photo by Rishav Raj (@rishavindia)Photo by Rishav Raj (@rishavindia)Photo by Rishav Raj (@rishavindia)Photo by Rishav Raj (@rishavindia)Photo by Rishav Raj (@rishavindia)
Sweet protein samples for US food and beverage teams: liquid and powder, plus a starting formulation for your category. 1,000 times sweeter than sugar. Replaces 60 to 90% of the sugar in suitable formulations. gounsugar.com/request-sample… #UnSugar #SweetProtein #SugarReduction
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Holiday drink menus are here. Which seasonal latte or soda would you reformulate? Testing a sucralose alternative for it? Tell us what it needs to do. Sugar's job. None of sugar's baggage. ☕ goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Myth: "Zero sugar" on the label settles it. A new zero sugar suit was just filed (Law360). Need an aspartame replacement in beverages? Know what sweetens it. Sweet protein works in mg with stevia or monk fruit. goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Ask a Food Scientist: cut sugar in cream cheese frosting 1. Keep some powdered sugar for structure 2. Sweet protein in mg 3. Fiber for body 4. Taste on day 2 Sugar alternatives for food manufacturers are a team. gounsugar.com/applications/b… #UnSugar #SweetProtein #SugarReduction
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Korea put 23 lower sugar foods on show at Food Week Korea. Sauces and ice cream: 40% less sugar (Seoul Economic Daily). Sugar reduction solutions for food manufacturers have gone public. Taste still decides. goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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November is Sweet Potato Awareness Month. The casserole needs brown sugar AND marshmallows. Sugar reduction trends 2026 skipped the holiday table. Which dish is next? Sugar's job. None of sugar's baggage. 🍠 goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Myth: shoppers only read the front of the pack. 56% check sugar on the Nutrition Facts panel, ahead of protein (41%) and fat (40%) (Innova, via Food Business News). Sweet protein vs stevia? Use both. goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Low and no sugar launches: up 13% year over year (Innova, via FBN). Talk to a brazzein supplier before 2027 briefs lock. Liquid or powder. Replaces 60 to 90% of the sugar in suitable formulations. gounsugar.com/talk-to-a-spec… #UnSugar #SweetProtein #SugarReduction
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Sweet protein is heading to market as fermentation adds supply and lowers cost (Food Business News). Grow it. Don't farm it. A precision fermentation sweetener: 1,000 times sweeter than sugar. goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Practicing for Thanksgiving. A relative will ask "what are sweet proteins?" My answer: a protein that tastes sweet, made by fermentation, used in milligrams. Your turn. Your job in one line, before the pie 🦃 goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Myth: it's all about the label. Fact: 69% of US stevia buyers rank taste first. (FoodIngredientsFirst, 2026) Alternative sweeteners win at the finish. Sweet protein: sugar-like taste, no bitter aftertaste. goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Ask a Food Scientist: less sugar in cranberry sauce 1. Keep some sugar for gloss 2. Pectin or fiber for body 3. Add sweet protein after the boil 4. Taste it cold Sugar replacement for food manufacturers: gounsugar.com/recipes?utm_so… #UnSugar #SweetProtein #SugarReduction
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Protein bar and shake teams: 2027 briefs get written this month. Looking for a sweet protein ingredient supplier USA based? 1,000 times sweeter than sugar. Milligrams. Liquid or powder. Start here: gounsugar.com/applications/p… #UnSugar #SweetProtein #SugarReduction
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One big bottler in India: low and no sugar drinks hit 88% of Q3 volume. A year ago, 44%. (Company results, Oct 2026) Not a trend line. A cliff. Next question: how to reduce sugar in beverages without losing taste. goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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Ask a Food Scientist: eggnog season Sugar reduction in dairy products, step by step: 1. Cut 30% of the sugar 2. Add sweet protein in milligrams 3. Add fiber for body 4. Taste it cold, then at day 14 goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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72% of consumers say they're actively cutting sugar. (Innova Market Insights, 2026) Writing 2027 drink briefs? Look at sweet protein for beverages. 1,000 times sweeter than sugar. Milligrams. Liquid or powder. gounsugar.com/applications/b… #UnSugar #SweetProtein #SugarReduction
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FDA's mandatory GRAS comments close Dec 9. Ask sweet protein suppliers. Ours: self-affirmed GRAS for its intended use in food and beverage, and a GRAS Notice has been submitted to the U.S. FDA (GRN 1338). goUnSugar.com #UnSugar #SweetProtein #SugarReduction
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