Assistant Professor in Marketing at @TRSMTorontoMet. PhD from @UBC Sauder School of Business. Researching prosocial consumer behaviour 🇧🇩 🇨🇦
Toronto, Ontario
Joined May 2018
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How can we use behavioral science to shift consumers to be more #sustainable? Our new @HarvardBiz says use social influence, shape good habits, leverage the domino effect, decide whether to talk to the heart or the brain, and favor experiences over ownership!
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Rishad Habib retweeted
I grew up here in #Gstaad and learned skiing on this slope in the 70s. Back then scientists had evidence that fossil fuel causes warming. This is Jan 1, 2023.
Climate science is my profession, but this is where it gets personal.
When do we understand that we need to change?
Rishad Habib retweeted
George W. Bush: "The decision of one man to launch a wholly unjustified and brutal invasion of Iraq — I mean of Ukraine."
Rishad Habib retweeted
These are all true learning facts (but surprise many instructors)
📝Low-stakes testing is good
📘Rereading is not
📅Spaced out learning beats learning at once
🧩Learning styles are a myth
📱No one is good at multitasking, and multitasking hurts learning 2/ onlinelearningconsortium.org…
Rishad Habib retweeted
With all the cute, quirky #dalle2 AI images that have been circulating these last few days, I wanted to share some other images* that DALL-E 2 also made that you may not have seen.
*Warning: these are quite distressing
1/ 🧵
Rishad Habib retweeted
In praise of Jorts the Cat, unlikely labor leader f-st.co/XCk3oGf
Looked up Ontario and 95% of power is from renewable sources! cer-rec.gc.ca/en/data-analys…
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Rishad Habib retweeted
"Europe has been home to some of the worst wars and worst war crimes in human history. I mean, the Holocaust! So why this surprise that bad things are happening in Europe?"
Me to @AymanM on media coverage of Ukraine versus the Middle East:
Great thread of the blatant racism in recent media coverage. This is just the "quiet parts out loud". @CBS @BBC @SkyNewsBreak @AlJazeera maybe don't include these obviously biased correspondents in the future?
I'm going to start a thread of these incidents of insidious racism in the media coverage of the Ukrainian crisis, because I've just been seeing so damn many. teapawt.net/MissChisomo/status/149…
Rishad Habib retweeted
The official visuals of Ukrainians blocking Africans from getting on trains. #AfricansinUkraine
Rishad Habib retweeted
Liz Dunn and I co-created the Happy Climate workshop that uses the science of sweet spot approach to increase happiness while reducing carbon emissions! This workshop can be run in any group anywhere with anyone. Give a try here: happyclimate.org @DunnHappyLab
Faculty everywhere: If your students are interested in climate change, please consider letting me and sustainability superstar @jiayingzhao teach your class about the intersection of happiness and carbon reduction. Please RT. happyclimate.org/
Excited to present at #BEARxBIOrg and to share ways to SHIFT people towards more sustainable behaviours! Thanks @dilipsoman @UofT_BEAR
rotman.utoronto.ca/FacultyAn…
Happening tomorrow! @UofT_BEAR @rotmanschool @BEworks @behscientist @behavioralgroov @impact_innovEN @ideas42 @BeSciPol @rishhabib
Rishad Habib retweeted
Why are the extremely poor so poor?
A huge 11 year study in Bangladesh finds: because they don’t have enough money. It is a much more profound finding than it sounds, because it shows that poverty traps, rather than ability or effort, keep people poor. Giving 💰 has big returns!
"Moderna is now scrambling to defend itself against accusations that it is putting a priority on the rich."
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Rishad Habib retweeted
To those who say we cannot afford to act on climate, I ask you sincerely: what is the alternative?
Rishad Habib retweeted
Today, on #CanadaDay2021, I pledge to educate myself deeply about Canada’s Indigenous, First Nations & Métis communities. I have lived here too long & know too little.
Check out this powerful poem in @MuskratMagazine muskratmagazine.com/reconcil…
Rishad Habib retweeted
Backpacks with orange handprints now totally cover the front steps of the Saskatchewan Legislative Building to show the impact of residential schools.
Rishad Habib retweeted
God, grant me the serenity to say no to projects I do not have time for, courage to complete the projects I have started, and wisdom to know the difference 😅
#AcademicSerenityPrayer @AcademicChatter @OpenAcademics