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I wrote a book.
Most men were taught one thing about problems: handle it yourself and don't let anyone see you sweat.
Nobody taught us to use them.
Problems Pay is out now. Every problem has a price, and every problem pays.
Something I wish more people said out loud: SDG 8 is measured in jobs, and most of those jobs start in businesses too small for most lenders.
Makhtar Diop at IFC talks about turning capital into jobs at scale. I agree. The scale part starts small: the 6-person shop that could be 20 with one loan.
If you want the jobs, lend to the small ones.
The rule I come back to more than any other: build on platforms. Don't live in them.
I've seen an app that lived entirely inside one store's rules. One policy change, and downloads fell 60% in a month.
The founders who came back didn't fight the platform. They built a channel they controlled: a list, a community, a direct way to reach their users.
Use the platform. Own the way back to your customers.
Tai Lopez's mom had a rule: when you can't understand a situation, it's money.
It works in business, too.
#RobertNikic
Nobody is coming.
Not the check. Not the call. Not the person who's finally going to fix it.
That's good news. If nobody's coming, the problem is yours, and so is the pay.
#RobertNikic
From Chapter 3 (Nobody Is Coming) of Problems Pay. Full episode: youtu.be/a3zO_o-bukc problemspay.com
I've watched this one hurt more than almost anything in e-commerce: the worst time to find your site's limit is the hour the ad finally works.
Hostinger put it well. You can't predict which Black Friday promo will send a full day's traffic to your store in a matter of minutes.
I've seen a brand pay for the spike and lose the checkout. Thousands of visitors. A spinning wheel. Ad spend gone.
Load-test before you spend. Not after.
Profit is a report. Cash is the rent.
I've lived both ends of that sentence. Once with no rent money at all, and later running a company that grew fast enough to make the Inc. 5000 two years in a row.
Fast growth can feel like the first one all over again. Bigger orders mean more inventory, more people and more bills before the customer pays you. The P&L says you're winning. The bank balance says otherwise.
Watch the bank balance. It's the one the landlord takes.
Five lines I live by:
Take the second chance you're given.
Fail, and say it proudly.
Let bad news wake you up.
Be wary when it's too calm.
Fight for what you believe.
#RobertNikic
Not a crypto take, just a cost take: whatever gets the cost of moving money under 3%, I'm for it.
Stripe is expanding its stablecoin card program to 100+ countries by year-end.
The UN's own target, SDG 10.c, says sending money home should cost under 3%. The world average to send $200 is still 6.36%.
Small exporters and the families they support are the ones paying the difference.
Do this today.
Take the problem you've only ever said in your head and say it out loud to one person.
That's it. Out loud, it becomes real.
#RobertNikic
From Chapter 2 (Say It Out Loud) of Problems Pay. Full episode: youtu.be/8_qT3TZKMq0 problemspay.com
1/ I'll fight for this one every chance I get. Small businesses in developing economies are short $5.7 trillion in finance every year. It's the biggest brake on SDG 9.3, and it keeps getting treated like a niche problem.
5/ Through my work with an international council working on the UN's SDG 8 & 9, this is the fight I'd put first: credit that follows the work, not the address.





