we put on a broadway musical about accounts payable. slate called it "a glorified ad for a tech company." correct. it was also the most fun we've ever had as a company. the part i didn't expect was what happened after. a flood of messages from theater folks in new york saying it meant the world to them. billy porter told the crowd that industrials like this paid his rent for decades, until they disappeared in the early 2000s. for most of the last century, when a company had something to say, it hired composers, choreographers and actors. somewhere along the way we decided marketing should be cheap, measurable and forgettable. i hope more companies lose their minds a little. make something people feel.