Rossella Cenini (@rosserva) header
Rossella Cenini (@rosserva) profile picture

nel 2003 mi laureo e poco dopo prendo una tramvata per AdWords e per il web marketing talmente forte che diventa il mio lavoro e la mia passione

Joined April 2010
Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)Photo by Rossella Cenini (@rosserva)
⚡️ NEW: Signal Case Study After using Signal (encrypted messages) for a few months, without paying a nickel... we decided to look at how they could boost their revenues... ...Check it out 👇 growth.design/case-studies/s…
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Rossella Cenini retweeted
Happy Labor Day! I’m going give away an annual all-access subscription to CXL Institute to someone random who retweets this (must be following so I can DM you)
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Al #wmf18: la Sala UX & Web Design in collaborazione con @ArchitectaIA. Tra i relatori della Sala: @nuguerrilla, Irene Capatti, @massimoazzolini, Giuliano Trenti, @rosserva, @albertocasu, Giovanni Sacheli, @debora_botta, @webmatter_it .

A tactical guide to creating emotional connections with your customers with insights from @NathalieNahai @rogerdooley @NickKolenda and more. widerfunnel.com/emotional-ma… #emotionalmarketing #behavioraleconomics #neuromarketing
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CRO is more than just A/B testing, and most small business websites won't have enough traffic to run A/B tests. Great quote from @peeplaja: "A/B testing is a part of a bigger conversion optimization picture. In my opinion it's 80% about the research and only 20% about testing".
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Dite a salvini che il trasporto locale è una responsabilità della regione, non del governo nazionale a cui dà la colpa per fare campagna elettorale anche sui morti e i feriti. In Lombardia la lega governa da vent’anni. #Trenord – at Ardea, Lazio
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"If you view your optimization program as a strategic method for learning about your customers and prospects (...) you can take a broader perspective and find the gains in every test." -@ChrisGoward Why every #marketer needs a quarterly failure report: bit.ly/2hzdYsm
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With the combination of #bigdata and #technology, we're seeing increased possibilities for #personalization. We created a 4-step roadmap to a personalization strategy with @Optimizely and it was our top post of 2017: widerfunnel.com/personalizat… #marketing #martech #
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Rossella Cenini retweeted
#Photovoltaic Systems Whose Owners Received a #Nudge Produced 4% More Energy Than Control Group | #BehavioralEconomics @matteomotte @GSErinnovabili lastampa.it/2017/12/11/scien…
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Rossella Cenini retweeted
What Are You Waiting For? After All, Everyone Else Is Doing It (#Nudge, Nudge!) | #BehavioralEconomics & #PublicPolicy @Deloitte dupress.deloitte.com/dup-us-… – at Nonantola, Emilia Romagna
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Oggi a Milano giornata formativa di @borasocom in partnership con Digital Magics su #ECOMMERCE CONVERSION MARKETING con @LAYLAPAVONE e @massimo_boraso presso @TalentGardenit Milano Calabiana. Progetto di alta formazione per manager e imprenditori premium.boraso.com/programma… #startup
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Short on time? Get some tips from the top optimizers via @TaliaGw: getuplift.co/author/taliagw/ #CRO
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"Conversion happens at the intersection of motivation and ability" - Chris Goward #opticon2017 #conversionrates #optimization
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3 points to create your kick-ass, kill-the-competition value proposition >> widerfunnel.com/how-to-creat… via @chrisgoward #marketing #CRO
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Rossella Cenini retweeted
A Cheat Sheet to High-Converting Facebook Ad Creative: bit.ly/2jXVNiG @BSMarketer
Rossella Cenini retweeted
25 handy #copywriting resources to bookmark ✍️ bit.ly/2c47JXS
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Rossella Cenini retweeted
Alfano denuncia Gazebo per diffamazione: "Sostengono che io sia Ministro degli Esteri" teapawt.net/Adnkronos/status/86597…
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Rossella Cenini retweeted
There are twelve black dots at the intersections in this image. Your brain won’t let you see them all at once.
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Replying to @rosserva
@rosserva ci porta ai giardini per far convertire! #adwexp – at Bologna, Emilia Romagna
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Rossella Cenini retweeted
"si, io ho condiviso sui social solo una volta una scheda prodotto: un poggiapiedi per quando fai la cacca!" #adwexp @rosserva