Marketing and AI Research @surgence_io • @ReformDAO
Joined November 2013
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Contrary to what people might think, @fomo wasn't a overnight success.
I particularly loved watching this @seyong interview because what's interesting about FOMO's story isn't that ten traders proved the product was bad, it's that the founder was willing to question the product instead of automatically blaming the marketing. That's a mindset more founders should have.
Sometimes you don't have a growth problem. You have a product problem, and no amount of marketing will sustainably fix a product that doesn't deliver value.
However theres also the other side of the coin, a launch with barely any users doesn't automatically mean the product is bad either. It could be a distribution problem, poor positioning, or simply a lack of awareness.
The hard part is figuring out which problem you're actually dealing with.
And that's why launch day is just Day 1. What you build, improve and learn afterward matters just as much.
Sometimes the answer is better marketing.
Sometimes it's a better product.
Sometimes it's both.
Se Yong admits @fomo 's launch day was so dead that 8 of the 10 traders were @fomo employees
"It was so anticlimactic that, you know, I just don't remember the day at all."
"Nobody joined. It was this very slow thing where we had 10 traders and maybe eight of them were FOMO employees."
"Something is telling the market that the product is not good enough. So how do you get it to be good enough? And we just obsessively focus on making the product better time and time again."
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If you're a founder in crypto, being doxxed is +EV.
Putting a face behind your project builds credibility, creates accountability and gives your community someone to connect with.
This isn't 2021 anymore.
Your reputation is part of your distribution and trust is a competitive advantage.
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gMihao
Crazy that this post, 15 hours ago, was still early.
Endless opportunities in this space if you just take a chance.
One coin can change your life, $mihao.
Bang bang
Or should i say, solana:4CxjZyMNoF1p6eXHXHv1TWpS2X47CuUmLwtGe18spump mihao?
Light 15x at @comunidadealpha
Bang bang
Or should i say, solana:4CxjZyMNoF1p6eXHXHv1TWpS2X47CuUmLwtGe18spump mihao?
Light 15x at @comunidadealpha
Your fear of being judged is what's holding you back.
Time is going to pass anyways, whether you do it or not.
So what exactly are you scared of?
Start that brand, record that video, learn that skill, take more risks.
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Truly exciting times to master marketing engineering and become a cracked marketer.
We're moving from manually researching, planning and executing campaigns to building systems that help us do all three.
Connect your knowledge, data and AI agents into workflows.
So much to learn. Even more to build!
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One of my favorite things about Web3 marketing is that different sectors require different strategies.
You will find yourself learning and trying new things because there’s no single marketing playbook that works equally well for every project.
What works for a DeFi protocol might completely flop for a gaming project.
There's no universal playbook and that's what makes it interesting (and also stressing lol).
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Can someone help me find Wally?
solana:METvsvVRapdj9cFLzq4Tr43xK4tAjQfwX76z3n6mWQL looking real good
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Dethroning the #1 player in a category is incredibly difficult.
@Pumpfun is a perfect example. They accounted for roughly 82% of tracked launchpad bonding-curve volume over the seven days ending November 5, 2026.
Competitors have taken market share from them multiple times, yet they keep finding their way back to the top.
Why?
Because once you own the attention, liquidity and user habits of a market, having a better product alone sometimes isn't enough.
So for anyone that actually wants to go against the tide, you need to ask:
What are you offering that's compelling enough to make traders and creators change where they already spend their time?