Ryan Hofmann

Anyone who tells you that #GenAI is not a game changer is not a serious person. martech.org/ai-is-a-game-cha…

Great article by Steve Petersen at Western Governors University. Best practices can be a good starting point, but you have to test and optimize - not every best practice applies to everyone. #bestpractice #testing #optimization #marketing lnkd.in/gzgDuez

You don't need overly-complicated RFM segmentation for #email - start with simpler, manageable goal-based #segmentation strategies (New, Active, At Risk, Inactive) and send targeted messaging to each of those segments. #emailmarketing #emailgeeks bit.ly/3ntaFTh

Green Monday is perhaps the WORST faux retail holiday that was ever invented -- Customers have no clue what it is. If you actually used the words "Green Monday" in any of your marketing messaging yesterday (and I know some of you did), please resolve to l…lnkd.in/gKvs3cX

Are your #marketingchannels operating in silos? Research by @Forrester's @BrendanWitcher shows that more than 50% of brands still are. Use my #omnichannel innovation framework to discover opportunities to deliver a better #customer…lnkd.in/gbxsRaF bit.ly/3ojupcc

I’m grateful for all of the many leaders, mentors and colleagues who taught me, encouraged me and helped me grow personally and professionally. I’m also grateful for those bad bosses whose examples and behavior I’ve tried hard not to emulate. I’m grateful…lnkd.in/gGpFmve

Getting a 127X ROI on your #marketing spend is transformative! @Listrak delivers results like this for all of our #retail clients. #email #sms #marketingautomation #winning lnkd.in/dwjWNAK

Here’s what every #retailer needs to know to get ready for #holiday2020 via @Listrak #ecommerce #blackfriday #cybermonday #mobile lnkd.in/exWD_BR

Jonathan Adler DOUBLES their #email revenue after implementing the @Listrak #marketing automation platform and #personalization suite. #ListrakDrivesResults #cx lnkd.in/egANYBB

Is #emailmarketing your strongest growth channel? If not, why not?! Find out how @Listrak can help you drive huge growth through personalized messaging that connects and converts. #personalization #email #retail lnkd.in/gcWYWgy

Do you know your gaps? How much revenue are you leaving on the table? @Listrak Retail Revenue Gap Index identifies high impact opportunities to drive #incrementalrevenue. #retail #ecommerce #marketing lnkd.in/gsP-ehP

Despite being around for a long time, QR codes have been largely untapped for engaging shoppers at key touchpoints for both brick-and-mortar and online retail. #mobile #retail #ecommerce #QRcodes lnkd.in/gCcnyGf

#PredictiveAnalytics models are intended to predict future outcomes based on past behavior...but when a once-in-a-lifetime event hits, you have to adjust...pretty much everything. Great article by @techreview #ai #retail #ecommerce #datascience lnkd.in/evEfxjc

Use the right targeting for any COVID-19 messages -- Don't be part of the SPAM. I've received numerous messages from brands I've never done business with or know that I was unsubscribed from... #email #emergencyresponse

Shopping via #smartspeakers is great for frequently reordered / replenishable products...it might be ok for items that are easily comparable / commoditized .. but not so great for pretty much everything else. #ecommerce #AI #voicerecognition via @emarketer bit.ly/2SjCn6O

#Email one of the fastest growing #marketing channels for Thanksgiving Day revenue...but still only reached a 9.4% share...continues to be under-utilized IMO. #retail #ecommerce #holidaymarketing bit.ly/34Cqm1a

Everything old is new again -- the QVC/HSN model applied to Singles Day: Western brands figure out that live-streaming shopping videos sells merchandise. #SinglesDay #LiveStreaming #Retail #eCommerce #influencermarketing lnkd.in/eNVjiMk

It's hard to see how anyone will accept a coupon as compensation in a settlement for a data breach... #retail #ecommerce #databreach lnkd.in/enppdF2

Great quote: “Email, believe it or not, drives a tremendous amount of revenue, between 30% and 40%. We have a small and mighty content team; customers will open emails all day long if it’s information they’re looking for." -- Jyoth…lnkd.in/gizKEut lnkd.in/gRgPp6U

#Halloween spending estimated to be $8.8 billion this year via NRF Foundation #retail lnkd.in/gsw-6wG