Emma Sands

Check out my latest article: 10 steps to building a successful demand generation program linkedin.com/pulse/10-steps-… via @LinkedIn

I’m happy to share that I’m starting a new position as Head of Customer Engagement and Communication Strategy at Amadeus lnkd.in/dXUTGH9K

I love companies which show by doing. In this case, Fullfunnel.io is clearly engaging in what they call Layer #1: Demand Gen and Brand awareness. The "selfless" sharing of educational content of interest to their target audience. #Value Then com…lnkd.in/d-dgWeS9

"The days we lose are the days our competitors will regret the most" (Toto Wolff interview for Harvard Business Review podcast on Leadership) My 2 takeaways - prevent the team getting used to mediocrity when your results are no l…lnkd.in/dgs8hXeR lnkd.in/dV2MHN85

"The days we lose are the days our competitors will regret the most" (Toto Wolff interview for Harvard Business Review podcast on Leadership) My 2 takeaways - prevent the team getting used to mediocrity when your results are no l…lnkd.in/d9-P7Qpr lnkd.in/dV2MHN85

"Start your story right before you get eaten by the bear" Cutting straight to the chase - excellent advice but such a lot of discipline needed to do it! Brevity is hard, and sacrificing the backstory is a challenge. Context is comforting and verborrhea d…lnkd.in/d9zXWxMx

Recommended read from the Jan-Feb edition of Harvard Business Review - from the opening reference to how James T. Kirk torpedoed a task he'd been given at Starfleet Academy, to the idea of defining your boss's job as well, Roger L. Martin, Inc. gives clea…lnkd.in/d2DFwNBC

Emanuela Saturnino you can reach out to @bfattal for what I'm sure will be an interesting conversation! lnkd.in/eDP2_7jj

Another candidate for the Corporate T-Shirt slogan business Suseela Kampuie @xbobby76x @RichardGallagh5 Iryna Rudyk Lorenzo Monis What d'ya think? lnkd.in/eCuNfazW

For anyone on my digital network looking to expand their experience in Internal Comms by joining a truly multinational global organization, with tons of exciting projects on the horizon for this year - reach out! lnkd.in/dkNPTYD9

Especially interesting for me from minute 19, when Natalie Cunningham explains to @nerdCMO how to get approval for new tech to support ABM: do the work without the twch, show results, and THEN introduce the tech to scale. So many…lnkd.in/duCxs_ee lnkd.in/dFK5bjcw

Well said Matt Lerner and thanks for sharing :) Besides the importance of the verb, I think the pronoun is key - from "It" (product) to "You" (customer), indicative of the mind set change our marketing focus needs to make. lnkd.in/dqgZuP8V

Talking about ABM, Pernille Fisker ;) "No one in sales wants to do "demand gen", "ABM" [....] or help with any other marketing campaign if they don't clearly see how: The campaign will impact the pipeline and revenue" lnkd.in/d8eV_Tx9

This is one of those graphs which makes my brain melt with frustration. But then, I've also just recently had a conversation about an "Event" being content too, so not on my best form :D There are so many topics which seem to be common sense to me which a…lnkd.in/d-z8s28F

Note that there are only TWO of the seven questions which explicitly mention #metrics Presenting business data needs to go far beyond the numbers. A dashboard needs to show understanding of what drives the business. That's where it needs to focus. lnkd.in/d9PYG7jv

Always on nurturing to ensure you're top of mind when your audience is ready to buy. That would be that 95% of your audience that aren't yet thinking of buying. #demandgeneration #nurturing #marketing #b2b lnkd.in/dY3uSuRE

A way that get insights on that slippery dang attribution of thought leadership and other awareness content. lnkd.in/d8QxsaCi

A question for my network: How many of you have decided NOT to download an interesting piece of content because you're afraid that you'll be immediately identified as a lead and harassed by sales reps afterwards?

"We quickly realized that it's not worth celebrating a low cost per lead if it doesn't convert to an efficient pipeline and you have a 4-5x program CAC on that spend" Feeling successful by filling the pipeline with "leads" which then don't convert runs t…lnkd.in/dQXKb8YU

Finally finished it! This novelization of a marketing research mystery is a very easy read and contains some great pointers for getting to grips with a truly customer-centric approach to marketing (and business) strategy. Thanks to @MarketingBook for the…lnkd.in/dM8mpr-M

A really useful framework to prove the strategic value of content for demand gen! Interested to hear about your "live and kicking" examples of this Chris Pearrow @xbobby76x @RichardGallagh5 Lorenzo Monis Suseela Kampuie Iryna Rudyk :) lnkd.in/dzQ-48Wb