Sap's | Supporting Active People ⚡️

💧Sap’s Active Hydration: @sapsoriginal

CPG inspo 👀 Came across these beautifully-packaged bevvies in my local coffee shop this weekend. Lil’ breakdown from both a consumer’s & marketer’s lens below 👇 💧Sap's Active Hydration - Standout can - 16oz tall can with highly saturated color tones - Benefits strip around the top of the can has the core product benefit - rehydration - focused on the front of the can - Unique flavor profile presented in high-contrast, bold lettering - Core product features highlighted on the right side of the can (smart, most people are righties and will rotate that way first) - “5x more hydration” comparison bolded below core product features - QR code to learn more & buy again on the can (excellent retention play for combo DTC + retail brands). - Use cases highlighted above nutrition facts on back of can TLDR: Stands out well, clearly identifies product features, and effectively convinced me I should buy it. 🌴 CELZO Agua Fresca - Beautiful slim cans - each flavor is a different color, and flavor descriptions are bold and clear at the bottom of each can - Similar to Sap’s, product benefits highlighted on the right side of the can. Love this infographic-esque format for easy information consumption. - Product features big and bold - calories, no fake sugars, gluten free, etc. Great for health-conscious consumers, so they don’t have to dig into nutrition facts. You can see these from the shelf when there are gaps. TLDR: Big, bright, playful and beautiful. Expertly communicates core product information. 🍹 Phony Negroni - Amazing product name; playful and effective at communicating that this is a non-alc drink - VERY unique bottle with bold and bright packaging - absolutely stands out on the shelf. Lime green cap is great for catching eyes at lower shelf placement, too. - Easy to read nutrition facts, which is great for health-conscious consumers - No fluff on the label; just the basics TLDR: Really great for standing out on crowded shelves. Could include more product info to really sell me on the taste/consumption experience in relation to a standard Negroni. 🥃 Bizzarro Spritz - Unique can - mini can with Italian inspired design - ABV clearly presented in bold, high-contrast font below product name - Required messaging is placed vertically on the right side of the can, next to standard horizontal text with producer information and a general product description - Left side of the can has notes on how consumers should prepare/drink the beverage, as well as some artful copy describing tasting notes in more detail TLDR: Artful and unique. Tiny text is a bit hard to read, but overall a beautiful can. More pics of each below as well! 😊 💚