Susan Burton

Halloween 2026 for PTAs: 8 Easy Ideas eu1.hubs.ly/H0yW2NF0

"Classlist gives our families a safe, secure, and self-regulating place to communicate." — Lotte Tulloch, Denstone College

Neil Shaw, Head of Monmouth Prep School "We found it has been very, very valuable for communicating with parents whilst we're on a trip—live, posting photos. It can be very interactive, and parents love the quality of the feedback that they're getting."

Gillian Panton, Head, Sydenham & Dulwich Girls GDST Junior School: "From ticketing Parent Association events to passing along uniform sales, instruments, and sports kit, Classlist gives families the opportunity to connect across different year groups."

"Classlist provides a regulated environment where parents can communicate, receive messages from parent reps, and buy and sell within the school community... We'd be very happy to recommend it to other schools." — Nick Bevington, Dulwich College Singapore

Help parents belong this term, and they'll climb the DBS hill for you eu1.hubs.ly/H0ymCzK0

Ticketing systems speed up complaints processing. A connected parent community stops simple questions becoming complaints in the first place.

The lesson for schools is clear: parent partnership is not more newsletters. It is meeting the 96% of families where they are.

Belonging, partnership, complaints: 3 white paper demands, one problem eu1.hubs.ly/H0xtMnh0

Closing thought on summer camps as a series. Every school we work with knows how to take the booking. The bit that separates the schools who convert from the schools who don't is what happens in the fortnight between.

For admissions heads thinking about pipeline this autumn. The warmest prospects you'll meet this year are already on your campus in July and August. The question is whether they leave feeling like part of the school, or like a customer who's just had a two-week transaction.

May 2026 ISBA Guidance on Parent WhatsApp Groups hubs.la/Q04k1XTT0

The strongest argument for taking summer camp parents seriously isn't in the revenue line. It's in this.

A pattern we've seen build over the last twelve months. Started with a handful of Swiss boarding schools last summer. This year it's UK schools, European schools, and more international enquiries every week. The ask is always the same.

Something we keep noticing as our schools set up summer camp communities. The contrast between how term-time belonging gets built and how summer belonging gets handled is sharper than most schools realise. How are your camp parents being looked after this summer?

Beyond the booking: building parent community for school summer camps hubs.la/Q04h6CvW0

The school photo problem just changed hubs.la/Q04fY3z00

When the parent on your mailing list isn't a parent hubs.la/Q04dmG300

Why your Parent Community is the only Defensible Asset you have left. hubs.la/Q04dlBft0

How to Price Your School Events: The Four Models That Actually Work hubs.la/Q0474b840