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ScientiaMobile

@scientiamobile

We use the power of mobile device detection for mobile optimization, image optimization, and device analytics via WURFL and ImageEngine solutions. #webperf

 Virginia, USA
scientiamobile.com
Joined April 2011
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  • Followers753
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Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)Photo by ScientiaMobile (@scientiamobile)
New article is up: Probabilistic Audience Activation (the continuation of deterministic audience activation from a few days ago). Same bid request, same fictional shopper — but no login, no CRM match, just a browsing trail. Use cases from real products (Dstillery and Permutive) drive the concept home. scientiamobile.com/the-signa… #adtech #deterministic
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CRM onboarding, Private Set Intersection, and identity resolution. Our latest article breaks down the engineering behind deterministic audience activation: • DCR workflows and match rate dynamics • Independent vs. Walled-Garden vs. Warehouse-Native DCRs scientiamobile.com/the-signa…
The Signal Landscape — Deterministic Audience Activation

The Signal Landscape — Deterministic Audience Activation

How the campaign finds a user it already knows By Luca Passani, @Scientia_CTO, July 2026 Note: this article assumes that you are familiar with multiple programmatic/ad tech concepts. If not, make...

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Article 5 of our #adtech series is live. What the ad tech ecosystem actually knows about each one of us, and how it knows it. Exit third-party cookies. Enter ID providers and identity graphs. Read more: scientiamobile.com/the-signa… #signals #Programmatic #intro #prebid
The Signal Landscape — What the Ad Ecosystem Knows About Each User

The Signal Landscape — What the Ad Ecosystem Knows About Each User

A deep dive into identity graphs, deterministic vs. probabilistic matching, retail media, and how user identity travels through every programmatic bid request.

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@Scientia_CTO
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Trying to make sense of programmatic advertising? Our latest article breaks down the incentives driving DSPs, agencies, and advertisers—the players controlling the budgets on the demand side. scientiamobile.com/the-playe… #adtech #Programmatic #HeaderBidding #intro #prebid
The Players & Their Incentives — The Demand Side of Programmatic Advertising

The Players & Their Incentives — The Demand Side of Programmatic Advertising

Learn how DSPs, agencies, advertisers, DMPs, and CDPs interact on the demand side of programmatic. Covers bid shading, SPO, identity graphs, and the rise of retail media.

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@Scientia_CTO Great article!
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Programmatic advertising demystified. Who are the players on the supply side? What do they actually want? @Scientia_CTO breaks it down in plain English. scientiamobile.com/the-playe… #adtech #Programmatic #HeaderBidding #intro

The Players & Their Incentives — The Supply Side of Programmatic Advertising

Learn how publishers, SSPs, CMPs, identity providers, and fraud detection companies shape the supply side of programmatic. By ScientiaMobile CTO Luca Passani.

scientiamobile.com
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New from @Scientia_CTO: a step-by-step breakdown of what happens inside a Prebid auction — all in roughly one second. Bid requests, #SSP enrichment, #DSP decisioning, first-price dynamics, and the reconciliation problems nobody likes to talk about. scientiamobile.com/the-prebi… #prebid
The Prebid Auction in One Second or So — How Programmatic Ads Really Work

The Prebid Auction in One Second or So — How Programmatic Ads Really Work

From bid request to ad render in under a second. A step-by-step breakdown of the Prebid.js auction, OpenRTB, SSPs, DSPs, and the signals that determine every bid.

scientiamobile.com
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ScientiaMobile retweeted
ImageEngineKube (@ImageEngineKube) profile picture
ImageEngineKube@ImageEngineKubeMay 11
#RealEstate Industry: Most SaaS image optimization tools charge more per request, per property, per seat. If you're an aggregator managing thousands of listings, you're subsidizing your vendor's growth. See how much you could save → imageengine.io/pricing
Stop Letting Your Image Bill Scale Against You — Model Your Savings

Stop Letting Your Image Bill Scale Against You — Model Your Savings

Use our interactive estimator to compare ImageEngine Kube's flat monthly license vs. your current SaaS spend. Input your traffic and see the savings instantly.

imageengine.io
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Replying to @KrishGuda
@KrishGuda and I are attending Programatic I/O here in NYC. We are happy to take questions around how WURFL device detection and WurflRTD can help Ad Tech improve platforms and increase CPM. #ProgIO #Programmatic cc @scientiamobile
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Debugging Prebid.js on mobile? 📱 Our latest guide shows how tools like Professor Prebid, Lemur Browser & scrcpy can simplify your workflow. Perfect for publishers, SSPs & devs! Dive in: scientiamobile.com/debugging… #AdTech #PrebidJS #HeaderBidding
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@Scientia_CTO
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Come say Hi if you want to talk about WURFL and Device Detection in Ad Tech. I'll be here. @scientiamobile
IAB Tech Lab (@IABTechLab) profile pictureIAB Tech Lab@IABTechLab3 Jun 2025
It’s official: #TechLabSummit is SOLD OUT!! We can’t wait to see everyone this week in NYC and make sure to keep an eye on our social channels for some HUGE announcements coming very soon!
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ScientiaMobile retweeted
WURFL (@thewurfl) profile picture
WURFL@thewurfl18 Sep 2024
Looking forward to meeting everyone at #DMEXCO2024! Discover how ScientiaMobile’s WurflRTD provider empowers SSPs and DSPs by augmenting Prebid.js with advanced device detection.
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Join us at #DMEXCO2024! If you're a DSP or SSP looking to enhance your header bidding with device detection, VISIT US in Hall 6.1 T031. See how WurflRTD for Prebid.js can add to your offerings for publishers. See you there! #AdTech #Prebid #ProgrammaticAdvertising #AdOps
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Connect with our team to schedule a meeting with @KrishGuda and @Scientia_CTO at #DMEXCO2024
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Hydrolix has made it easy to add WURFL's accurate and complete device detection solution to your #analytics. #ottplatforms with multi-CDN management can enrich their data with smartphone, tablet, and smart TV information. bit.ly/41c9koT
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What the iPhone 15 means for AV1 Video? Apple’s release of the iPhone 15 includes chipset hardware support for AV1 video decode. For the OTT and streaming video industry, this is a huge boost to AV1 video adoption in the long run. #iphone15 #av1 bit.ly/3PUESeH
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Public REST API: access the WURFL mobile device database to support autofill and smartphone lookup. medium.com/@luca.passani/wur…
WURFL Query REST API: How to Autofill Smartphone Names

WURFL Query REST API: How to Autofill Smartphone Names

Providing a searchable database of mobile device model names is one of WURFL Query REST API’s use cases.

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Meet us at AdTech New Delhi, Pod G. See how ScientiaMobile’s #DeviceDetection provides clear targeting for advertisers. Increase CPM. #adtechin #adtech2023
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