We’re a design-first technology studio bringing brands to life on the web. Led by @jennyheintz & @mikewagz.

Philadelphia, PA
Joined October 2018
Self Aware retweeted
we finally got to collab with @mikesmith187 @Smith_Diction 🙌 labor of love 💕
I don’t know how to properly post web work on here but we just made a new site for Caphe Roasters and it is so fun. Caleb absolutely crushed it. Go buy some coffee!! Check it out here ↓ capheroasters.com Designed by: Caleb Sun Dev: @selfawarestudio (@mike_wagz) 🐲
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Self Aware retweeted
I don’t know how to properly post web work on here but we just made a new site for Caphe Roasters and it is so fun. Caleb absolutely crushed it. Go buy some coffee!! Check it out here ↓ capheroasters.com Designed by: Caleb Sun Dev: @selfawarestudio (@mike_wagz) 🐲
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Self Aware retweeted
The clients have signed off on the idea. Now add a new stakeholder who hasn't seen anything but holds all the power.
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Self Aware retweeted
graphic designers in 2014
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The web never should have progressed beyond this
Jackie Chan’s Official Home Page in 1995
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Self Aware retweeted
Replying to @okdan @memberful
Huge thanks to the team at @Goodside_Studio and @selfawarestudio for bringing this to life. They were fantastic partners in helping us find and step into our voice. Memberful is a unique and special company, and I couldn’t be happier with how it came together.
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Self Aware retweeted
Big day! We just launched a new brand for @Memberful. New look, new site, and finally a brand that matches our point of view. Memberful is for operators who want to own their membership business completely; not rent it. memberful.com
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Self Aware retweeted
tried to use @superwhisper while my newborn was crying
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The folks @selfawarestudio poured their hearts into making an unbelievably beautiful and modern site. And they are PHILLY PEOPLE representing our city on a global scale. The fact that people love to get mad at rebrands these days just feels so sad and tired.
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This website has a “simplify fonts” checkbox in the footer (third screenshot is after it’s toggled on). Never seen this before.
New Work: PhAM (2025) In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.
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Well I absolutely love it. Great job @GretelNYC gretelny.com/philadelphia-ar…
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I like this transition on the Transcend website—designed and developed by @selfawarestudio. First, the animated elements (the dots) aren't primary, they're secondary. Animation doesn't get in the way of understanding. Second, it's a clever way to switch from dark to light.
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Self Aware retweeted
💚 Site of the Day - The Kaplans "Flip plugin really came in clutch for this one!" - We Love to hear it! Website design by No Ideas noideas.website Dev by Self Aware @selfawarestudio ⚙️ ScrollTrigger, Flip, CustomEase 🛠️ Nuxt, Page Transitions site → thekaplans.studio showcase → gsap.com/showcase
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you know you're in way too deep trying to find a bootleg version of a font when you see something like this
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Self Aware retweeted
They should invent a website that doesn't make you feel bad
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when you're so bad at completing internal projects that you have to write a proposal for yourself
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Started collecting design feedback via a Notion document with predefined questions instead of giving clients free range to Figma comments and holy shit it's going so well.
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Really loved this podcast with @selfawarestudio. So interesting to hear how they organize their business, how intuition factors into early client convos, and how they recharge. Great listen! Making my way through the rest of the Low-Key Legends episodes next.
It's time for the Philly dream team, @jennyheintz & @mike_wagz. Join us for this Low-Key Legends interview with the squad building @selfawarestudio Topics: Transparency in Pricing Making Magic Moments Process and Fundamentals & more See Full Episode youtube.com/watch?v=awm7hCrj…
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