SHE is a campaign by All We Can determined to empower women globally and achieve gender equality in the world of work for aspiring entrepreneurs.
Joined February 2020
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When women have the opportunity to develop vocational skills, build life-changing confidence and turn their ideas into action, the impact reaches far beyond them. ✨
Women who learn, lead. They strengthen families, contribute to local economies and create lasting change. 💜
Meet our newest SHE Ambassador, Jessica Purdie! 🤩
Fashion designer and founder of two businesses, Jess is passionate about creativity, community and helping women build confidence in their own ideas.
We’re so excited to have her on board! 🫶
Around the world, women continue to challenge barriers, defy expectations and create opportunities.
At SHE, we partner with local organisations to support women to build skills, grow businesses and shape their own futures. 💜
#StillIRise
Matinal is an activist living with different abilities studying hairdressing with SHE’s partner Mamie Foundation. 🪮
With equitable access to develop practical business skills, she can create a future of dignity, stability and choice – for herself and beyond. ✨
In Uganda, SHE’s partner COFCAWE is helping women turn skills into opportunities and opportunities into choice. 🌟
Through hairdressing training, women can gain the resources and confidence to open their own salons, earn an income and build a more independent future. 💜
This #InternationalDayForTheEradicationOfPoverty, we’re reminded of Yamah who once faced an uncertain future. Until, she came across the tailoring programme at SHIFSD.
Today, she runs her own business and is able to support others, lifting them up with her. 💜
🪙 Economic empowerment is about more than just numbers.
It’s about women having the opportunity to learn, develop skills, start businesses, earn an income and make choices about their own futures.
And when women thrive, whole communities and economies flourish. 💜
ALT A graphic titled "Start Her Enterprise" with the question "Why is women's economic empowerment important?" It states, "Global GDP per capita could be almost 20% higher if gender employment gaps were closed." Source: World Bank, 2025.
🗣️ Every girl deserves the chance to learn, dream and choose her own future.
This #InternationalDayOfTheGirlChild, we’re celebrating girls everywhere and our partners working to help turn their ambitions into reality.
Because gender should never limit potential. ✨
Happy #UgandanIndependenceDay! 🇺🇬
Today, we celebrate Uganda’s history, culture and people, particularly the women and communities shaping its future.
Wishing everyone in Uganda a very happy Independence Day! 💜
Happy #WorldTeachersDay! 🏫🎓📚
Teachers can do more than teach. They help build confidence, open doors, and help girls and women imagine futures that might once have seemed out of reach.
Today, we’re celebrating the teachers who light the way for others.
Happy #BlackHistoryMonth 💜
This month, we celebrate Black history, cultures, and achievements that have shaped our world and continue to challenge barriers, create lasting change, and inspire future generations. 🌟
It all starts with education. 📚
Our locally-led partners support rural women and girls to access education and develop literacy skills, giving them a stronger foundation to pursue their dreams and build their own futures. ✨
🗣️ Women know their own communities, challenges and solutions.
That’s why, at SHE, we don’t speak for women. We work with locally-led partners to make sure their voices are heard and their ideas shape the change they want to see. ✨
Thanks to the Zubo Trust, Maritha learned to weave baskets. 🧺
Now, she sells them to earn an income to pay her children’s school fees, buy goats and help build her family’s home.
For her, learning a new skill has given her a vital sense of independence. 💜
🪙 For every $1 earned by men in Africa, women receive just $0.35.
Equal pay is a right. Economic opportunity should be too.
Through our partners, we’re investing in women and girls to build vocational skills, start businesses, and shape their own futures. 💥
#EqualPayDay
In 2025, 80 women in Liberia were trained in tailoring and received start-up kits to begin earning an income. 🪡
Through our partner Camp for Peace, women are gaining vital skills and opportunities to build a more secure future. 💜
💛 Happy Enkutatash!
Today, we celebrate #Enkutatash, the Ethiopian New Year, and the promise of new beginnings, new opportunities, and new possibilities for all.
Melkam Addis Amet! ✨
❌ Every day, women around the world face discrimination, poverty and violence because of their gender.
Enough is enough. It’s time for women to have more choices, more opportunities and more power.
Join SHE and invest in women. 💜
🌟 This #InternationalDayOfCharity, we're celebrating our partners creating lasting change for women and girls every day.
From education and enterprise to leadership and financial empowerment, their work is helping them shape their own futures.
Will you join them? 💜
One week to go until #IdeasFest2026! 😍
Come find SHE in the Traders Tent.
We’d love to meet you, chat about our work supporting women entrepreneurs and share ways you can get involved too. ✨
