Digital Strategist. Ex agency & futures consultancy. Interested in trends and emerging behaviours in new technologies along with some general musings
London
Joined February 2009
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A great chance to revisit the John Cale classic #Paris1919
My upcoming reissue of ‘Paris 1919’ is out November 15. Featuring original tapes remastered by Heba Kadry, unreleased outtakes, and a new recording, “Fever Dream 2024: You’re a Ghost.”
Pre order now johncale.ffm.to/parisdeluxe
What a night!
On this day, November 15th, 2002, Joe reunited on stage with Mick Jones of @TheClash for the first time in almost two decades, in support of London’s striking firefighters. Go here - darkhorserecords.lnk.to/live… - to listen to the show.
Photos by George Binette.
Nigel Sheldon retweeted
Sweet Jane (Full Length Version) youtu.be/uHxLawJONeQ Morning Sweet People,
Lou Reed on voices , the fourth album , & the middle 8, ( not on the album ) . 1970 , So excellent -Edwyn
PS Back to bed , toodeloo,,,,,,,
Interesting eMarketer analysis into the potential impact of Generative AI on agencies using Forrester US data insiderintelligence.com/cont…
Reassuringly most marketers view the quality of creative as key to marketing effectiveness - but many grapple with measuring it. #creative #marketingeffectiveness #measurement lnkd.in/ekyhe-9Q
Nigel Sheldon retweeted
This advert has been named "The Best Ad Ever"
It turned an entire company around from a disaster -- and is the most memorable ad ever.
Here's the breakdown:
1. Declining sales - After a salmonella outbreak, Cadbury's had to recall 1 million chocolate bars. It costs them £20 million and permanently damaged the brand.
2. Left Field Idea - Rather than focus on chocolate, they wanted to focus on emotion.
The director said: "Cadbury's ads should feel as good as eating the product itself"
3. Rejection - The advert was initially rejected by management.
"So you want to make an ad 3x longer than a normal ad that doesn't feature any chocolate?"
4. Insane Success - When the ad launched, it was so iconic -- it was the first time people would wait to watch adverts on TV in case it was shown.
It was then uploaded to YouTube and became one of the first-ever viral YouTube videos.
It turned Cadbury's around as a brand -- and the song became number 1 in the charts almost 30 years after its release.
Tech giants Apple, Google et al still head Kantar’s #brandZ top 100 most valuable brands list - but challenges persist with 20% year-on-year drop in overall value and the pursuit of Sustainability strategies #branding #tech #sustainability lnkd.in/eTjpJAMg
"Human creativity supercharged by Generative AI technology" - helpful view on the potential of AI to analyse ads and concept development from Jane Ostler Kantar #generativeai #creative #insights #ai lnkd.in/eYMcDT94
Looking forward to @aiww latest work in London - Monet's water lilies in Lego theguardian.com/artanddesign…
Kingfisher plc post a 'year of solid execution' - and push towards becoming a 25% e-commerce sales business #ecommerce #digitaltransformation #acceleration lnkd.in/dAJcj273
Cold night at St Mary’s #SaintsFC instagram.com/p/Cnz-gzaISVz/…
Useful insights from Barclaycard Payments on consumer spend behaviour trends #consumerbehaviour #retail #datainsights lnkd.in/easEW9PX