If you needed 50 new ads next month, would you actually be testing 50 different strategic bets... or just 50 variations of the same thing? 👀 Because producing more creative doesn't automatically mean you're learning more from it. And that's one of the conversations I'm bringing to TikTok's NYC office next week! If you're in the city... checkout the event details below. 🥳

And one day, if you’re lucky enough, you’ll end up working with the love of your life not once, not twice, but yet another time (truthfully, I’ve lost count). 😂 Nearly 8 years ago, Shane Murphy and I met as direct response video editors at Mutesix in Culver City, California. Fast forward to today, and we’re joining ContentJet as Head of Performance Creative and Head of Digital Technology… yes, you heard that correctly! We are leading our own parts of the business, TOGETHER. 🥹 And to think it all started with me asking the internet to help me find my fiancé’s “better half” in business. 💀 Within minutes, the video went viral and the internet ironically reminded me that we’ve always complemented each other in business too. Apparently the algorithm gods decided they owed us one, because the Reel was served to the ContentJet team, they watched it, and made the first move. (Cassandra Kranjec, you rock! 😉) So how will this marketing + machine learning duo work together in partnership with ContentJet? 👀✨🤝 The challenge with scaling paid media isn’t just spending more, it’s building a creative engine that can keep producing enough of the right ideas, tests and iterations to support that spend without sacrificing quality. My job is bringing a decade of tested performance creative strategy to ContentJet, shaped across thousands of accounts in nearly every vertical you can imagine, hundreds of millions in ad spend and billions in revenue, then turning that experience into the systems, testing plans and strategy our team uses to scale clients without sacrificing quality for volume. Meanwhile, Shane is personally building the technology underneath all of it, creating the systems, infrastructure and machine learning capabilities that allow our creative engine to keep up as the volume scales. 🤖 Eight years ago, we didn’t know it, but we were just getting started. Now we get to build what comes next, side by side, once again. @shinyobjectz_ #ContentJet

Any neurodivergents out there who’ve felt like AI has changed their life for the better… this is for you 👇

A lot of “AI companies” today are built on buzzwords and ChatGPT wrappers. Meanwhile, a single builder working out of a small bedroom in Bend, Oregon has spent the last three months quietly building something from scratch. Bootstrapped. Self taught. Funded with a few thousand dollars and a lot of 12 to 14 hour days. That builder is my fiancé, Shane Murphy. He just shared a first look at something he built called Canopy, a “Harness Model” for AI agents. The idea is simple but powerful. A small neural network watches AI agents as they work and nudges them in real time to keep them on track. Early tests show: • 49% fewer turns to complete tasks • 100% completion in early sessions • Signs of learning across repeated runs What makes this even more impressive is that Shane built the entire system himself. Architecture, experimentation, training, and infrastructure. He is not the loud AI bro on Twitter. He is the type of builder who sits down, works relentlessly, and quietly ships real breakthroughs. If you believe the future of AI will require real supervision layers for autonomous agents, his post below is worth reading. And if you are a serious builder, researcher, or investor who wants to help shape where this goes next, this is the kind of work to pay attention to. I have watched Shane build for years and I am extremely bullish on what he is creating.

Wondering what our co-founder, Shane Murphy, has been up to? Follow him if you're interested in all things AI @shinyobjectz_ ✨