Shubhabrata ‘Shumi’ Marmar (@shumar) header
Shubhabrata ‘Shumi’ Marmar (@shumar) profile picture

Shubhabrata ‘Shumi’ Marmar

@shumar

Two wheels. One life. #motorcycles #journalist. Lives and breathes #bikes.

 Mumbai, India
Instagram.com/shu_mar
Joined December 2008
  • Tweets13.8K
  • Following164
  • Followers13.9K
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Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)Photo by Shubhabrata ‘Shumi’ Marmar (@shumar)
It feels like yesterday and sometimes, like we've come a long, long way. What I'm happiest about is MotorInc FAM. Unbelievable passion, thought and action reflects so strongly in all the feedback. Awed and proud. Thank you so very much!
MotorInc (@themotorinc) profile pictureMotorInc@themotorinc17 Nov 2025
3 years ago, we had a reboot. On YouTube. 3,000 videos later, it feels like yesterday. Your love has made this possible. And there’s so much more in store. We are actually just getting started… #movebetter #motorincfam
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Something new! Very happy with how this turned out. Please do give this a watch and let us know how we could make this even better!
MotorInc (@themotorinc) profile pictureMotorInc@themotorinc17 Nov 2025
Welcome to the brand-new Nice Guys Motorcycle Club #podcast, featuring @shumar & friends. Warning: strong language Watch on the #MotorInc app right now! Free download on iOS/Android! youtu.be/qP8Uw1-aeKA #NiceGuys #NiceGuysMC #Motorcycles #Motorcyclists #Culture
Welcome to the brand-new Nice Guys Motorcycle Club podcast, featuring Shumi & his friends. Warning: strong language. We're very happy to welcome you to the first episode of the Nice Guys Motorcycle Club Podcast (NGMC). This is episode zero, and we're discussing whether we are selfish because we ride and love motorcycles. NGMC, in no particular order, is traveller Vir Nakai, custom builder Vijay Singh of Rajputana Customs, actor Satyadeep Misra, Indimotard track school founder Anand Dharmaraj and MotorInc's Shumi. *Please see show notes below, or in the pinned comment.* Download the MotorInc app right now! Free for iOS & Android Do comment suggestions for improvements and what you'd like to see discussed. Chapters 00:00 Meet NGMC 12:37 Me vs Us 22:46 Is selfishness wrong? 25:55 Family influence 29:18 Forcing habits 34:56 Motorcyclists and friendship 42:28 Geographical influences 46:25 Riding for a living 51:21 Me vs Us part 2 57:41 Social media influences 1:00:51 What's next for us

ALT Welcome to the brand-new Nice Guys Motorcycle Club podcast, featuring Shumi & his friends. Warning: strong language. We're very happy to welcome you to the first episode of the Nice Guys Motorcycle Club Podcast (NGMC). This is episode zero, and we're discussing whether we are selfish because we ride and love motorcycles. NGMC, in no particular order, is traveller Vir Nakai, custom builder Vijay Singh of Rajputana Customs, actor Satyadeep Misra, Indimotard track school founder Anand Dharmaraj and MotorInc's Shumi. *Please see show notes below, or in the pinned comment.* Download the MotorInc app right now! Free for iOS & Android Do comment suggestions for improvements and what you'd like to see discussed. Chapters 00:00 Meet NGMC 12:37 Me vs Us 22:46 Is selfishness wrong? 25:55 Family influence 29:18 Forcing habits 34:56 Motorcyclists and friendship 42:28 Geographical influences 46:25 Riding for a living 51:21 Me vs Us part 2 57:41 Social media influences 1:00:51 What's next for us

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Keep about an hour on Monday morning free, ok? 😈
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All your social feed are belong to us No matter which app it is, @themotorinc Circles aside, I'm just seeing things and people I never intend to. 🙄
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For non-members. ThisConnect is back on YouTube! We're starting with the first members-only episode – Season 02 Ep 21. These will come every Monday – with a few surprises along the way. ICYMI, Season 03 is live and free to watch on the app, Ep 20 dropped yesterday.
MotorInc (@themotorinc) profile pictureMotorInc@themotorinc3 Nov 2025
Now free to watch on YouTube! #ThisConnect Season 02 Episode 21: Are Indian brands & customers courageous enough? Watch this & ~20 episodes of ThisConnect Season 03 free on the #MotorInc app. MotorInc is a free download for iOS & Android youtu.be/3uZ20UZHFQg
Now free to watch on YouTube! Shumi and Kartikeya are exploring the idea that Indian brands and customers both aren't courageous enough on ThisConnect Season 02 Episode 21. You can also watch this, and ~20 episodes of ThisConnect Season 03, for free on the MotorInc app. MotorInc is a free download for iOS & Android – t#expectations YouTube link in bio ThisConnect, MotorInc's podcast, discusses important, current, and evergreen automotive topics. Trends, tips, and advice are all packed in. #MotorInc #ThisConnect #podcast #NowPlaying #Apple #YouTube #Google #Spotify #Amazon #Courage #Risk #Expectations

ALT Now free to watch on YouTube! Shumi and Kartikeya are exploring the idea that Indian brands and customers both aren't courageous enough on ThisConnect Season 02 Episode 21. You can also watch this, and ~20 episodes of ThisConnect Season 03, for free on the MotorInc app. MotorInc is a free download for iOS & Android – t#expectations YouTube link in bio ThisConnect, MotorInc's podcast, discusses important, current, and evergreen automotive topics. Trends, tips, and advice are all packed in. #MotorInc #ThisConnect #podcast #NowPlaying #Apple #YouTube #Google #Spotify #Amazon #Courage #Risk #Expectations

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Replying to @kartiksinghee
@kartiksinghee and I barely discussed what we planned to on the next episode of #ThisConnect – drops this weekend. But man, what a great conversation it turned out to be. Mr Singhee has done more with his time – automotively – than even I knew up to this point! 😊
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Good morning! Just a quick reminder that while prices go up or down, and that might make a particular bike harder or easier to buy... ...it won't make the bike any better to ride than it is. #JustSaying
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New column in @mumbaimirror mumbaimirror.indiatimes.com/…
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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We’re hiring! More details here: linkedin.com/company/motorin… (Navigate to Jobs tab) RTs appreciated!
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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My column for the @mumbaimirror is here: mumbaimirror.indiatimes.com/…
When smooth is fast

When smooth is fast

mumbaimirror.com
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Did Fancode crash at the end for you too?
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Airports: I have active noise cancellation because you watch reels but you don’t have earphones. #TIL
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EDC Flatlay: motorinc.com/community/688b0…
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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My theory of motorcycle luggage in 10 photos and 6 points. motorinc.com/community/68873…
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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Why I have a second tail light on both my on-road bikes… motorinc.com/community/687e0… @bigbadbikes
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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New review: motorinc.com/community/6875f…
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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motorinc.com/community/68747…
Image from Shubhabrata ‘Shumi’ Marmar (@shumar)
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I’ve owned motorcycle airbags. I’ve crashed in them too. Here’s what I’ve learnt
MotorInc (@themotorinc) profile pictureMotorInc@themotorinc10 Jul 2025
Is it time for you to think about buying a #motorcycle #airbag? Everything you need to know is on #AskMotorInc! ▶️ Live now on the #MotorInc app! Download the app at motorinc.com youtu.be/TYrzyhgc1k4 To ask a question, go to MotorInc Circles on the app now!
Is it time for you to think about buying a motorcycle airbag? Everything you need to know is on Ask MotorInc! ▶️ Live now on the #MotorInc app! Download the app at motorinc.com https://youtu.be/TYrzyhgc1k4 Ask MotorInc is a video segment that answers questions from MotorInc Circles -- which is a very popular section on the MotorInc app. If you're not on circles, download the MotorInc app today! The app and Circles are both free. #motorinc #ASKMotorInc #AMA #AskMeAnything #frequentlyaskedquestions #FAQ #shumi #shubhabratamarmar #crash #accident #motorcycleaccident #safety #airbag #airbags

ALT Is it time for you to think about buying a motorcycle airbag? Everything you need to know is on Ask MotorInc! ▶️ Live now on the #MotorInc app! Download the app at motorinc.com https://youtu.be/TYrzyhgc1k4 Ask MotorInc is a video segment that answers questions from MotorInc Circles -- which is a very popular section on the MotorInc app. If you're not on circles, download the MotorInc app today! The app and Circles are both free. #motorinc #ASKMotorInc #AMA #AskMeAnything #frequentlyaskedquestions #FAQ #shumi #shubhabratamarmar #crash #accident #motorcycleaccident #safety #airbag #airbags

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Two videos today, one for the All Access members and one public. Both raise issues about the name of the vehicle as a stumbling block 😆
MotorInc (@themotorinc) profile pictureMotorInc@themotorinc8 Jul 2025
Is the #KTM390EnduroR a solid single-bike garage? @shumar has the answers on #MotorIncView! ▶️ Live now on the #MotorInc app! Download the app at motorinc.com youtu.be/21KAjc3ucZo #RoadTest #Review #DualSport #Enduro #Offroad #HeroXpulse210
KTM 390 Enduro R 2025: Should you buy one? | #MotorIncView Is the KTM 390 Enduro R a solid single-bike garage? Shumi has the answers on MotorInc View! ▶️ Live now on the #MotorInc app! Download the app at motorinc.com https://youtu.be/21KAjc3ucZo ~ MotorInc View is our opinion on a car, motorcycle, or scooter after a thorough test--a review that clarifies how we think it will fit into your life. ~ #MotorInc #MotorIncView #RoadTest #Review #Verdict #KTM390EnduroR #KTM390Adventure #DualSport #Enduro #Offroad #HeroXpulse210

ALT KTM 390 Enduro R 2025: Should you buy one? | #MotorIncView Is the KTM 390 Enduro R a solid single-bike garage? Shumi has the answers on MotorInc View! ▶️ Live now on the #MotorInc app! Download the app at motorinc.com https://youtu.be/21KAjc3ucZo ~ MotorInc View is our opinion on a car, motorcycle, or scooter after a thorough test--a review that clarifies how we think it will fit into your life. ~ #MotorInc #MotorIncView #RoadTest #Review #Verdict #KTM390EnduroR #KTM390Adventure #DualSport #Enduro #Offroad #HeroXpulse210

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Loved recording this with @kartiksinghee!
MotorInc (@themotorinc) profile pictureMotorInc@themotorinc6 Jul 2025
#ThisConnect S03E03 just dropped! Watch free on the #MotorInc app We can't always have the exact same opinion. And it is vital that we do not. Disagreements done well cause growth! Download the #MotorInc app right now and watch for free – head to motorinc.com!
#ThisConnect S03E03 just dropped! Watch free on the #MotorInc app We can't always have the exact same opinion. And it is vital that we do not. Disagreements done well cause growth! Download the #MotorInc app right now and watch for free – head to motorinc.com!

ALT #ThisConnect S03E03 just dropped! Watch free on the #MotorInc app We can't always have the exact same opinion. And it is vital that we do not. Disagreements done well cause growth! Download the #MotorInc app right now and watch for free – head to motorinc.com!

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