Spencer Aronson

A Monday morning question for you: I recently asked a friend if he wanted to hit a certain business milestone and he said, "That depends. What does it cost me?" Writing down your goals is easy. Everybody wants the glamorous result. What really matters is whether you want the costs associated with it: the money, the time, the tradeoffs. Don't merely ask yourself what do I want to achieve, but also what am I willing to pay?

When choosing a new habit many people seem to ask themselves, “What can I do on my best days?” The trick is to ask, “What can I stick to even on my worst days?” Start small. Master the art of showing up. Scale up when you have the time, energy, and interest.