Monitor What Matters® | Turning satellite data into environmental intelligence for the places people protect, manage, and depend on 🛰️

Chattanooga, TN
Joined December 2015
How do you measure tree canopy loss after a hurricane, in a city with steep slopes, deep gorges, and long shadows? A thread on the science behind Skytec's Asheville canopy assessment.
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Appalachian terrain makes classification tricky. Shadows and steep slopes can confuse vegetation mapping, so the 2025 analysis used a workflow built to separate fine-scale vegetation from developed land cover.
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Enterprise tools without the enterprise price tag. Through our @Esri and @planet partnerships, qualifying nonprofits pay a fraction of typical software and imagery costs. Learn more: buff.ly/5IWWo8b #ArcGIS #Nonprofit #MonitorWhat Matters
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Our analysis showed that the City of Asheville lost about 736 acres of tree canopy between 2022 and 2025, roughly 5% of its 2022 total. This data is now helping guide the city's recovery and urban forestry planning. Learn more: buff.ly/xIC1K3Z #UrbanForestry
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800K additional wetland acres, mapped across Tennessee in eight weeks with satellite imagery and deep learning. Explore the tool: buff.ly/gqzH2v2 #GeoAI #MonitorWhatMatters
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Behind every conservation win is a lot of monitoring. Proud to support the Tennessee River Gorge Trust's work protecting one of the most biodiverse river gorges in the country, combining boots on the ground with our eyes in the sky. buff.ly/QT48jPH #MonitorWhatMatters
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Why does environmental intelligence matter? Four reasons.
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Do more with the team you have. You shouldn't need a larger staff to manage a larger landscape. We help organizations of any size manage landscapes of any scale.
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Show your commitment. Whether you're vying for grant funding or meeting conservation goals, you need data to prove it. buff.ly/WEUT4cf #EnvironmentalIntelligence #Ranger #GIS #MonitorWhatMatters
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