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SMC | LA

@smcla

Social Marketing Consultants Los Angeles - A fully integrated digital marketing consultancy group #SMCLA #SMM #SMO #SEO #SEM #PPC #SMC #BI #AI #Data #Analytics

 Los Angeles, CA
smc.la
Joined July 2007
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Meta adds individual performance data for ad creative buff.ly/aRyo5kv
Meta adds individual performance data for ad creative

Meta adds individual performance data for ad creative

The company’s Ad Manager platform now offers a “Breakdown” feature that outlines insights into specific promotional elements, albeit with certain limitations.

socialmediatoday.com
5
GA4 Missed 66% Of One Retailer's Holiday Orders: Check Yours Before Peak Season buff.ly/zZbKW57
GA4 Missed 66% Of One Retailer's Holiday Orders: Check Yours Before Peak Season

GA4 Missed 66% Of One Retailer's Holiday Orders: Check Yours Before Peak Season

GA4 missed two-thirds of one retailer's holiday orders. Here's how to spot missing orders in GA4 and check your tracking before peak season.

searchenginejournal.com
8
Meta Clarifies Upcoming Placement Control Changes buff.ly/l2EQ6Oq
Meta Clarifies Upcoming Placement Control Changes

Meta Clarifies Upcoming Placement Control Changes

Meta clarifies upcoming placement control changes, including which objectives are impacted, new account-level controls, and alternatives.

jonloomer.com
3
Google’s Genie 4 world model adds audio, more realistic worlds, and real-time steering | TechCrunch buff.ly/q0OyjcZ
Google’s Genie 4 world model adds audio, more realistic worlds, and real-time steering | TechCrunch

Google’s Genie 4 world model adds audio, more realistic worlds, and real-time steering | TechCrunch

Genie 4 can maintain a consistent scene for up to two minutes, double Genie 3's limit, and offers better physics and more humanlike characters. 

techcrunch.com
6
Pinterest introduces new programmatic buying solution buff.ly/s4NZwau
Pinterest introduces new programmatic buying solution

Pinterest introduces new programmatic buying solution

The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.

socialmediatoday.com
4
Meta Seeks Investors For $95 Billion AI Support Fund buff.ly/2BeZu2e
MediaDailyNews: Meta Seeks Investors For $95 Billion AI Support Fund

MediaDailyNews: Meta Seeks Investors For $95 Billion AI Support Fund

Meta has announced plans to raise $95 billion in support of its ongoing investments in AI models, products, infrastructure, and the development of superintelligence.

mediapost.com
3
Meta’s $25 Billion Stock Sale Ended Five Times Oversubscribed buff.ly/sOjaj5i
Meta’s $25 Billion Stock Sale Ended Five Times Oversubscribed

Meta’s $25 Billion Stock Sale Ended Five Times Oversubscribed

Meta Platforms Inc.’s upsized $25 billion share sale attracted demand for about five times the available shares, according to people familiar with the offering, as the company seeks to raise $98...

bloomberg.com
2
Watch out, YouTube — Instagram goes from short-form to 90-minute videos | TechCrunch buff.ly/FKHUo6D
Watch out, YouTube — Instagram goes from short-form to 90-minute videos | TechCrunch

Watch out, YouTube — Instagram goes from short-form to 90-minute videos | TechCrunch

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

techcrunch.com
11
TikTok playbook outlines the value of its high-end ad options buff.ly/911XinV
TikTok playbook outlines the value of its high-end ad options

TikTok playbook outlines the value of its high-end ad options

The app’s Top View and Pulse Premiere options provide premium placement opportunities during peak viewing events.

socialmediatoday.com
9
Google adds brand management tools to Gemini buff.ly/4iiEiuH
Google adds brand management tools to Gemini

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

socialmediatoday.com
5
Meta’s Muse is popular, but personal agents still face barriers to adoption buff.ly/HK7lBt5
Meta’s Muse is popular, but personal agents still face barriers to adoption

Meta’s Muse is popular, but personal agents still face barriers to adoption

“We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be adopted,” Eric Schmitt, Gartner VP analyst, said.

marketingbrew.com
6
Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups buff.ly/V68cf9M
Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates

adweek.com
10
Choose an Audience for Each Ad Creative buff.ly/1A0vKyS

Choose an Audience for Each Ad Creative

Meta is rolling out a feature that lets you choose an audience for each ad creative based on age and gender. Here's how it works...

jonloomer.com
4
Meta says advertisers should let campaigns gather data buff.ly/LMspKDx
Meta says advertisers should let campaigns gather data

Meta says advertisers should let campaigns gather data

The company’s new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.

socialmediatoday.com
3
Canva releases its first image generation model | TechCrunch buff.ly/JvGlan6
Canva releases its first image generation model | TechCrunch

Canva releases its first image generation model | TechCrunch

Canva is making its new image model available to all users, promising better, more customizable performance at lower costs.

techcrunch.com
11
LinkedIn publishes new guide to B2B conversion tracking buff.ly/JvXXO4k
LinkedIn publishes new guide to B2B conversion tracking

LinkedIn publishes new guide to B2B conversion tracking

The overview offers information on gauging promotional performance and includes a clear step-by-step breakdown of what to do.

socialmediatoday.com
10
How creators’ business expansions are changing the economics of brand partnerships buff.ly/IPeCxJ8
How creators’ business expansions are changing the economics of brand partnerships

How creators’ business expansions are changing the economics of brand partnerships

A growing number of top creators are building holding companies around themselves, hiring CEOs and other executives to run diversified businesses that don’t rely entirely on their likenesses.

adage.com
4
Meta offers insights on individual platform growth buff.ly/sfn6uPC
Meta offers insights on individual platform growth

Meta offers insights on individual platform growth

Alongside its third-quarter earnings release, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.  

socialmediatoday.com
7
Creators say it's difficult to make money from news — with platform rules and brand guidelines buff.ly/GvbJRiO
Creators say it's difficult to make money from news — with platform rules and brand guidelines

Creators say it's difficult to make money from news — with platform rules and brand guidelines

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.

digiday.com
7
Meta says shopping is Muse’s primary use case buff.ly/FA9ojhp

Meta says shopping is Muse’s primary use case

On a third quarter earnings call, CEO Mark Zuckerberg touted the artificial intelligence agent’s download numbers and outlined its benefits.

socialmediatoday.com
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