@sofialomart

Product Marketing at @magnific | Behind @upscaleconf & @AstroCulturaSEA

 Málaga, ES
linktr.ee/sofialomart
Joined March 2015
  • Tweets30.3K
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  • Followers6.9K
2.7KMedia

I work in AI and I'm scared

Article · @sofialomart
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Jose Florido
@josefloridoOct 24
The biggest risk for a successful company is believing that what made it successful will keep working forever. It took Freepik 12 years to grow from scratch into a large, successful business. It was a remarkable journey. We had millions of users and were competing with the biggest players in the stock content industry. Around 4 years ago, when Dall-e 2 was released, I was with @cuenca at a founders event in Malaga and he told me he couldn’t sleep for days thinking about how this was going to change our industry. It was going to redefine how creative content is produced, distributed, and consumed. Many in our user community hated AI-generated content. Our competitors were suing AI model providers. And our business was doing incredibly well. Still, we went all in on AI. We decided to transform Freepik into an AI-native company. Freepik became @magnific. And in less than three years, we grew the business 10x. Shutterstock, once one of the giants of stock content, has seen its market capitalization collapse from over $4 billion in 2021 to approximately $170 million today. Getty Images, another iconic name in our industry, filed for Chapter 11 bankruptcy protection last week. For decades, the creative industry was built around distributing existing content. Now, increasingly, it’s about generating entirely new content. That represents a fundamental shift in where value is created. And when that happens, being an established market leader can become a disadvantage if you’re too attached to the business model that got you there. We didn’t reinvent Freepik because it was failing. We reinvented it precisely because it was successful, and we wanted to make sure it stayed that way. Today, Magnific is a very different company from the one we were three years ago. And I suspect we’ll be a very different company three years from now. Your past success is an asset. Until you start treating it as something you need to protect.
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Sofía López retweeted
Magnific
@magnificOct 21
Kling 4.0 is now on Magnific Create scenes up to 30 seconds long, guide the action with up to 10 keyframes, and bring it together with native audio Your scene. Your direction
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Rodrigo Bressane
@bressaneOct 21
Here we go. At @magnific Upscale Day Paris. 🔥
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Magnific
@magnificOct 15
You've seen these brands before Now we asked Magnific One to make a poster for each one Here are the prompts 👇
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Sofía López retweeted
Cosign
@cosignOct 14
700+ votes later, the Cosign community's taste rankings: 1. Apple 2. Linear 3. A24 4. Notion 5. Teenage Engineering cosign.co/questions/highest-…
Cosign
@cosignOct 13
Who are the most tasteful companies in tech? Vote now: cosign.co/questions/highest-…
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🥳🥳🥳
Cosign
@cosignOct 14
700+ votes later, the Cosign community's taste rankings: 1. Apple 2. Linear 3. A24 4. Notion 5. Teenage Engineering cosign.co/questions/highest-…
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Matías S. Zavia
@matiassOct 14
Top 15 empresas con buen gusto, según la comunidad de Cosign (a16z). Voy a dejar de comprarme camisetas en el Carrefour
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Let's give @magnific some love shall we?
Cosign
@cosignOct 13
Who are the most tasteful companies in tech? Vote now: cosign.co/questions/highest-…
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I cannot live withouth Brand kit ngl
Magnific
@magnificOct 13
Replying to @magnific
It all started in one conversation with Claude We asked for a food brand, landed on noodles and named it LOOSE ENDS Logo, palette and illustrations came straight from Magnific One through the MCP
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Magnific
@magnificOct 13
It all started in one conversation with Claude We asked for a food brand, landed on noodles and named it LOOSE ENDS Logo, palette and illustrations came straight from Magnific One through the MCP
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Magnific
@magnificOct 13
We built a full brand with Magnific One + Claude Opus 5.5 using MCP Then we turned it into an ad Here are the results 🧵
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Magnific
@magnificOct 13
Magnific One launched last week and you’ve already been creating nonstop Here are 8 of the posts shared on X that have impressed us most so far Don’t get left behind, share your creation in the thread 👇
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Stéphane
@steftranquillinOct 12
I'm quite amazed at what @magnific new model Magnific 1 can do with graphic design. Pretty amazing in my opinion 🔥
🤖 Made with AI
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Magnific
@magnificOct 12
Singapore, Madrid, LA. Three events, one creative community We brought Magnific One. You brought the questions, ideas, and energy that make this worth building Thank you to everyone who joined us and made it happen. We can’t wait to see what you create
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Magnific
@magnificOct 9
Take the same direction into a new setting Keep your Brand Kit selected and change the scene in your prompt Carry the palette, styling and mood through the series Prompts in ALT
MOON fashion brand, tasteful fully clothed adult fashion and product photography. Ivory ribbed cotton tank is an opaque complete garment; sculptural polished silver collar necklace with pointed central detail. Preserve garments and jewelry in supplied references. Cohesive ivory, powder blue, burgundy palette, subtle analog grain, photorealistic textures. Brand spelling MOON. Casual waist-up hallway mirror selfie by copper-haired adult model, wearing referenced cream leather jacket open over ivory ribbed tank with sculptural silver necklace. Phone in one hand partly obscures face, soft daylight, relaxed lived-in apartment, beautiful candid imperfection, no text. All human subjects fully clothed, chest covered by opaque garment. No nudity or suggestive presentation.

ALT MOON fashion brand, tasteful fully clothed adult fashion and product photography. Ivory ribbed cotton tank is an opaque complete garment; sculptural polished silver collar necklace with pointed central detail. Preserve garments and jewelry in supplied references. Cohesive ivory, powder blue, burgundy palette, subtle analog grain, photorealistic textures. Brand spelling MOON. Casual waist-up hallway mirror selfie by copper-haired adult model, wearing referenced cream leather jacket open over ivory ribbed tank with sculptural silver necklace. Phone in one hand partly obscures face, soft daylight, relaxed lived-in apartment, beautiful candid imperfection, no text. All human subjects fully clothed, chest covered by opaque garment. No nudity or suggestive presentation.

MOON fashion brand, tasteful fully clothed adult fashion and product photography. Ivory ribbed cotton tank is an opaque complete garment; sculptural polished silver collar necklace with pointed central detail. Preserve garments and jewelry in supplied references. Cohesive ivory, powder blue, burgundy palette, subtle analog grain, photorealistic textures. Brand spelling MOON. Warm candid weekend picture of black-bob woman with gold cuff and copper-haired friend with silver collar necklace at pavement cafe, referenced ivory sculptural top and ribbed tank respectively paired with denim. A real shared laugh, outfits and wrist details visible, breezy casual lifestyle, no typography. All human subjects fully clothed, chest covered by opaque garment. No nudity or suggestive presentation.

ALT MOON fashion brand, tasteful fully clothed adult fashion and product photography. Ivory ribbed cotton tank is an opaque complete garment; sculptural polished silver collar necklace with pointed central detail. Preserve garments and jewelry in supplied references. Cohesive ivory, powder blue, burgundy palette, subtle analog grain, photorealistic textures. Brand spelling MOON. Warm candid weekend picture of black-bob woman with gold cuff and copper-haired friend with silver collar necklace at pavement cafe, referenced ivory sculptural top and ribbed tank respectively paired with denim. A real shared laugh, outfits and wrist details visible, breezy casual lifestyle, no typography. All human subjects fully clothed, chest covered by opaque garment. No nudity or suggestive presentation.

MOON fashion brand, tasteful fully clothed adult fashion and product photography. Ivory ribbed cotton tank is an opaque complete garment; sculptural polished silver collar necklace with pointed central detail. Preserve garments and jewelry in supplied references. Cohesive ivory, powder blue, burgundy palette, subtle analog grain, photorealistic textures. Brand spelling MOON. Candid daily-life 4:3 photo, copper-haired adult model sitting on bed edge in sunlit lived-in apartment, exact ivory ribbed tank, dark relaxed jeans, sculptural silver necklace, putting on organic silver ring. Rumpled linen, believable light, off-center snapshot, no studio posing, no typography. All human subjects fully clothed, chest covered by opaque garment. No nudity or suggestive presentation.

ALT MOON fashion brand, tasteful fully clothed adult fashion and product photography. Ivory ribbed cotton tank is an opaque complete garment; sculptural polished silver collar necklace with pointed central detail. Preserve garments and jewelry in supplied references. Cohesive ivory, powder blue, burgundy palette, subtle analog grain, photorealistic textures. Brand spelling MOON. Candid daily-life 4:3 photo, copper-haired adult model sitting on bed edge in sunlit lived-in apartment, exact ivory ribbed tank, dark relaxed jeans, sculptural silver necklace, putting on organic silver ring. Rumpled linen, believable light, off-center snapshot, no studio posing, no typography. All human subjects fully clothed, chest covered by opaque garment. No nudity or suggestive presentation.

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Magnific
@magnificOct 12
Your style. Your references. Your creative direction Learn how to use Magnific One to explore ideas in Draft, combine style references, and take your favorite direction to a final image Watch the 4-minute walkthrough
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Magnific
@magnificOct 11
[GUIDE] How to prompt on Magnific One Real examples, prompts to remix, and small changes that make a big difference Explore the Magnific One prompting guide 🧵
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Magnific
@magnificOct 9
Text doesn't have to sit on top of the image anymore These are made with Magnific One. Turning text into visual art All the prompts are below, take them 👇
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Melissa Diago
@Meli_diagoOct 10
No os hacéis una idea de lo feliz que estaría mi yo de 9 años si supiera que al final nos dedicamos a algo creativo. Puede parecer una tontería, pero poder ganarme la vida creando cosas es un lujo que no quiero dar nunca por hecho 🌸
Magnific
@magnificOct 10
Magnific One is here A short film painted frame by frame, where color, brushwork and mood do the talking Made by Melissa Diago, with the model built by creatives, for creatives
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Just 'Magnific One' ! Join with the link below- referral.magnific.com/mzJ466… #magnificone #magnific #newbae
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