Web3-native growth syndicate that unites marketing, venture, institutional LP, and M&A expertise | Built to solve what others can’t
Lviv
Joined May 2022
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Kraken is looking for new partners and creators 🐙
Exclusive revenue share, bespoke bonuses and deals built around your market across the US, UAE, EEA, CIS, LATAM, APAC and Africa.
Have an audience that trusts you? DM us or @paskal_navi, happy to discuss how to work together.
Kraken’s (Payward) next chapter is going to get loud. If you own the audience - we should already be talking! 🐙
I don’t often post self-promo, but I want this on your radar now. So nobody can say later, “Why didn’t you tell us?”
Over the past few months, we’ve been working on something worth your attention.
Community leaders, KOLs, creators and affiliates: if you’ve built an engaged audience in trading, investing or crypto, let’s talk. KOL agencies - this is your slice of bread!
Compliance won’t allow we tease all things publicly BUT here’s what we’ve been working on:
→ Exclusive revenue share opportunities, with plans to extend them to products you wouldn’t typically earn a share on through CEX/DEX partner programs.
→ Exclusive bonuses and bespoke commercial deals.
→ Flexible partnerships built around your audience, market and business model.
→ More ways to grow with Payward expanding product ecosystem.
Our ambition is simple: offer some of the strongest partner rates and creator benefits in the market to scale faster together.
You’ve seen all recent headlines around Payward and Kraken. Now let’s discuss your place in what comes next.
We’re exploring partnerships across the US, UAE, EEA, and beyond ROW (APAC, CIS, LATAM, AFRICA etc) with opportunities tailored to eligible markets and audiences.
Bring your ideas. I’m happy to explore something custom.
📩 DM me your market, links, what is relevant to your community and we will figure out partnership idea.
*Product availability and partner terms vary by jurisdiction.
Team1 Ukraine starts with the people in that room 🔺
Thanks @AvaxTeam1 for bringing the first Team1 meetup to Lviv. Builders, founders and Web3 people, Avalanche, grants for Ukrainian teams and long talks after the last slide.
Glad we were part of it. Let's make it the start 🇺🇦
Good to see Ukrainian builders in one room at Team1 Connect Lviv 🔺
Glad to partner with @AvaxTeam1 on it, and thanks to everyone who made it a warm evening!
building a startup ecosystem in a country where people wake up to explosions instead of your alarm clock is a pretty unusual experience
but somehow, we're still here. building, connecting people, planning events + making ambitious plans for the future
and I love being part of it
so, huge thanks to @AvaxTeam1 for believing in my idea of bringing Team1 to Ukraine 🔺
more capital, more opportunities, more international connections for Ukrainian builders
because our ambitions definitely haven't gotten any smaller!!
and ofc, thanks to my dear @solus_group
we keep building🇺🇦
Final call for the first @AvaxTeam1 meetup in Lviv 🇺🇦
Builders, founders and anyone into Web3 and Avalanche. Grants, live projects and real conversations.
📍 Lviv · Oct 16 · 18:00
Register 👇
luma.com/team1lviv
Coming? Drop a 🔺 below, see you there
Proud to partner with @AvaxTeam1 for the first-ever Team1 meetup in Lviv 🤝
We’re bringing Ukrainian Web3 builders, creators, and ecosystem operators together for what Web3 needs more of: real people, real conversations, and real opportunities.
Just Avalanche, sharp minds, and an evening built around connecting the people actually moving the ecosystem forward.
Oct 16, Lviv 🇺🇦
Limited spots. Registration required ↓
Proud to partner with @AvaxTeam1 for the first-ever Team1 meetup in Lviv 🤝
We’re bringing Ukrainian Web3 builders, creators, and ecosystem operators together for what Web3 needs more of: real people, real conversations, and real opportunities.
Just Avalanche, sharp minds, and an evening built around connecting the people actually moving the ecosystem forward.
Oct 16, Lviv 🇺🇦
Limited spots. Registration required ↓
silence on socials usually means only one thing: I'm cooking smth!!
so, finally - my pleasure to announce the first ever @AvaxTeam1 meetup in Lviv 🔺
closed, private & networking-focused
for web3 builders, creators, crypto people + everyone curious about what Avalanche is actually building
first proper touch with Avalanche for many
chance to be among the first behind Team1 in Ukraine
and ofc, prosecco with me personally 😁
Oct 16, Lviv!
apply to join ↓
luma.com/team1lviv
For the ambassadors in our network: here’s an opportunity to get closer to the Talaxeum ecosystem and contribute to its growth.
Worth checking out if you’re looking to put your community, content, or network to work in Web3.
The wait is over!
The Talaxeum Ambassador Program has officially begun.
Offering Community and Affiliate pathways for those ready to contribute and participate within the ecosystem.
Find your path and join the journey.
Which one are you going for?
t.me/talaxeum_amb_bot | t.me/TalaxeumGlobal
#Talaxeum #ParticipationEconomy #AmbassadorProgram #Web3
🇺🇦 Independence is a choice you make every day.
To build. To take risks. To keep going when stopping would be easier.
Ukraine has always understood that.
You can see it in the people, the businesses, the technology and in a Web3 ecosystem that keeps building no matter what gets thrown at it.
Solus was built with that same mindset.
We started small. We built from Ukraine. And we kept thinking bigger than the room we were in.
Today, we’re celebrating the people who make that possible.
Our team. Our partners. Our friends. Our builders.
Proud to build from Ukraine.
Proud to build with Ukraine. 🇺🇦
And even prouder of what we’ll build next.
Happy Independence Day, Ukraine! 🤝
Paying creators is not a creator strategy.
What actually moved the numbers in Ukraine was a cohort:
→ ~100 creators recruited into one structure - the largest cohort in Kraken's
global programme
→ Recruited by people in the room, on local terms, in the local language
→ 51%+ of sign-ups became active traders - 1.4× the US benchmark
→ Every fourth new trader across the entire global programme was Ukrainian
The full breakdown - entry sequencing, creator structures, rails, the regulatory clock is in the Ukrainian Playbook.
DM us "UA Playbook" and we'll send it over.
A question for the timeline.
Which market do you think is the most underpriced right now? The one where demand is already there and nobody has bothered to show up properly.
Drop it below, and say why. ↓
.@Arbitrum already has a market in Ukraine. It just hasn’t claimed it yet.
This is the first post in a series about global Web3 companies that should be building in Ukraine — but, for reasons we can’t explain, still aren’t.
First up: Arbitrum.
The demand is already here:
Daily Ukrainians bridge to Arbitrum.
200K+ — EVM engineers can build on its stack with zero re-skilling.
0 — Ukrainian-language content.
0 — local community.
0 — local support.
0 — structured market presence.
It is an ownership problem.
Ukrainian users may be transacting on Arbitrum, but their loyalty belongs to the apps they use — not to the chain underneath them.
The first major L2 to show up with Ukrainian-language support, a local builder community, events and access to grants can own this position.
Right now, that position is still open.
And it can be claimed in 90 days
A permanent bridge between Ukrainian builders and the Arbitrum ecosystem
The playbook is straightforward: community seeding, builder events and workshops, followed by an ambassador and grants program funded through the DAO.
And we have already seen what happens when a global crypto company stops treating Ukraine as “too risky” and starts treating it as a real market.
Kraken entered from zero.
One quarter later, Ukraine was its #1 market by revenue in the global KOL program, every fourth new trader was Ukrainian, and the market entry paid for itself roughly twice over.
The question is not whether Ukraine is ready for Arbitrum.
Ukraine is already using Arbitrum.
The question is whether Arbitrum will build the relationship before another L2 does.
@Arbitrum, @ajwarner90, @EdFelten, @hkalodner, @sgoldfed — let’s put Ukraine on the roadmap.
Let’s map the first 90 days.
And to everyone in the Ukrainian Web3 community:
Would you support an official Arbitrum presence in Ukraine?
Tag the team. Repost this. Add your voice.
🤖 Made with AI
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
“We tried Ukraine. It didn’t respond.”
We’ve heard that from a dozen companies.
Then we ask: what did you actually do?
Usually:
◆ A translated website.
◆ An empty Telegram.
◆ A few cold DMs to creators from three time zones away.
◆ Six weeks of flat numbers.
Then Ukraine disappears from next year’s plan.
That is not a market entry.
Ukraine is one of the world’s most experienced crypto markets. Users already hold crypto, trust local platforms, and know what good looks like.
They do not need to be convinced.
They need a reason to choose you.
That cannot be solved from headquarters. It is a presence problem.
The five mistakes below look different, but share one root cause:
◆ The market is being run remotely.
◆ The companies that win build locally, earn trust, and put people in the room.
◆ That is the difference between an entry that compounds and one that quietly dies in the deck.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
Most companies that “tried Ukraine” never entered it.
They visited.
Translated site. Local Telegram. One AMA. A few paid creators. A “CEE” slide in the deck.
Ninety days later, the numbers are flat and the market “wasn’t ready.”
It was ready. The entry wasn’t.
While that budget was being written off, someone else stayed, built local trust, and quietly turned Ukraine into their #1 market.
Tomorrow, we publish the research on who stayed — and what separated them from everyone who merely passed through.
If a market ever “didn’t respond” to you, this one might sting.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
Some numbers from Kraken’s first 90 days in Ukraine.
No local team. No community. No creators.
One quarter later:
→ #1 market by revenue in Kraken’s global KOL program — ahead of the US
→ 1 in 4 new traders across the program was Ukrainian
→ 51% of sign-ups became active traders
→ ~2× payback, profitable in the same quarter
We made sure Kraken actually entered it with people on the ground, not a campaign launched from another timezone.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
If Ukraine’s crypto demand is already here, why is the market still unclaimed?
6.5M holders. Deep developer talent. $106B moved on-chain in a year.
The demand is not missing. Local presence is.
You cannot enter Ukraine with translated copy, cold creator outreach, and a playbook built three time zones away.
The language, rails, relationships, and regulation are local.
That is the role we play.
We helped take Kraken from zero to its #1 market by revenue in 90 days.
Enter early and you recruit the market.
Enter late and you rent it.
“Later” is the most expensive word in market entry.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
You can outsource almost everything in a market entry.
Except being there.
Strategy travels. Brand travels. Budget travels. Local trust doesn’t.
And in an experienced market, trust is the only thing that converts.
Some of the things usually break the remote-entry playbook:
→ Localisation: one wrong language choice ends the conversation. There is no second first impression.
→ Creators: the best terms go to people who speak the language and reads the room.
More on that soon.
We learned that helping Kraken enter Ukraine.
Our role was simple: be the team already in the room.
So if your 2026 plan includes a new geography, the first hire is someone already in the room.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
Three months of “thesis validation” meant one thing: live market entry.
A tier-1 global exchange. Ukraine. No local team, no community, and almost no creator presence.
90 days later, Ukraine was its #1 market worldwide.
Tomorrow: names, numbers, the full playbook.
Full 90-day playbook: kraken.solus.agency/
“Too risky” was never a fact about Ukraine. It was a confession about not knowing how to enter it.