Sonja retweeted
If you’re a startup, hire marketers who are fire-starters
(Not flame-feeders)
What’s the difference?
I'll tell you...
Sonja retweeted
NerdWallet has a team of 130+ editors, writers and content marketers.
Just let that sink in… – at Miami, FL
Sonja retweeted
It never sits right with me when people do the “who are some amazing women/BIPOC marketers?” types of posts. You’re telling me, as a grown adult, you don’t know a single woman or BIPOC marketer? who inevitably has a more diverse network than you + can intro you to others? suss
Sonja retweeted
The "only bring me a problem if you have a solution" mindset is the worst bc it means you'll never get the really gnarly stuff, the stuff that you were hired to help with. Strongest leaders I know create teams that bring them the hardest problems.
It’s on: Join @devinemily @kamilrextin and me today at 12pm PT/3pm ET on @joinclubhouse. 👇🏽We may not know how to start the room, but we definitely know content. ✍🏼
This is still happening. I just don't know how to "start" the room 🤦🏽♂️🤦🏽♂️🤦🏽♂️
Should every company be a media company?” with @sonja and @devinemily. Today, Feb 22 at 3:00 PM EST on @joinclubhouse. Join us! joinclubhouse.com/event/MKzp…
Sonja retweeted
So @sonja and I were talking in DMs about the every (Saas?) Company should be a media company narrative. I think this is not a great idea (sounds fantastic in theory) for a couple of reasons -
Sonja retweeted
Good read from @content101 - a powerful (& under-used) tactic: product-led content contentfolks.substack.com/p/…
Few understand the nuances of SEO and content like @JHTScherck does. That’s why I was excited to finally have him talk shop on the pod. 💥
If your content feels like an overt sales pitch, you’re doing it wrong. Instead, @JHTScherck says you’ve got to frame what makes your product unique as core to the category it resides in. 👇🏽
We interrupt regularly scheduled tweets about content marketing so that I can fangirl over @mpinoe speaking at Transform 2021. That is all. 👇🏼
Join U.S. World Cup-winning soccer star Megan Rapinoe (@mPinoe) at Transform 2021. Register to reserve your spot today >> cs.co/6011HeEmf. #transform2021 #appdtransform
ALT Register Today - AppDynamics Transform 2021
Sonja retweeted
Ooh, here’s something a lot of content marketers aren’t going to love: You should be listening to your friends in product marketing a *lot* more than you do. Why? Check the new epi w/@JHTScherck 👉🏼 bit.ly/product-marketing-seo
So @kamilrextin got my attention 4 years ago on Twitter when he called out an ebook we created at Mattermark. (Long story, but short version is: Kamil isn't a fan of the B2B e-book genre.)
Regardless, Kamil and I became internet friends, and I've appreciated his hot takes on nearly every aspect of marketing, including his views on *the cult of personality* in B2B marketing.
Never one to shy away from a 🔥 chat, I asked Kamil to come on @heyfirstperson to talk about audience-building and demand gen. Check out the latest episode to hear more --> bit.ly/first-person-kamil.
