Zelion AI. The open reference for AI brand rankings. Measuring what AI says about brands when consumers ask
Joined December 2012
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Marketing today is just opinion pieces, ”good marketers”=more opinion pieces out there than the average
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B2B demand doesn’t disappear.
It concentrates.
I’ve been reviewing engagement data from a recent B2B outbound + lifecycle setup, and one pattern keeps repeating.
Across a completely cold B2B audience, overall CTR stabilizes around ~11%.
But the real signal isn’t the average.
Once intent reveals itself (content consumed, curiosity expressed), engagement concentrates very fast.
That’s consistently where we see:
• 50%+ open rates
• 60–70% CTR in downstream sequences
Same audience.
Same product.
Different moment of awareness.
The takeaway for me wasn’t about writing better emails.
It was about how B2B buyers move through awareness.
And about designing systems so handoffs happen when intent is real, instead of forcing everyone through the same funnel at the same speed.
In B2B, demand needs to be allowed to surface — then handled correctly.
Screens below for context.
Most of decision context is through AI/LLMs lens. Be it business or personal. You see it today and this will only get more common in the coming years
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BREATHE
As the world awakens, find solace in stillness. Sit in quietude, inhale serenity, exhale worries. Let the tranquil breaths center your being, calming the chaos within. Embrace the sacred pause and cultivate inner harmony.
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Amidst life's tempestuous dance, find solace within the depths of your being. Trust the whispers of intuition, for within lies the compass to guide your steps. Embrace the innate power and embark on a remarkable voyage of self-discovery. Trust yourself
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Steff retweeted
Hur samhällskonstruktioner och träning påverkar vår vardag. The Athletic Movement är en livstil som vill hjälpa människor att bli medvetna om olika tankemönster som kan bli ett hinder för träningen och självutveckling!
Länk bio!! Full video IGTV
Steff retweeted
IG: @athleticmovment är nystartad träningssplattform med det huvudsakliga syftet att hjälpa unga människor som tränar eller vill börja träna. Målet är att vara ett verktyg för att komma igång och breda vyn på vad träningen egentligen är och beröra tabuämnen inom träning
Steff retweeted
Sky Sports adding the word 'again' to Raheem Sterling's statement about his tattoo is absolutely disgusting. 😳💉
