Award-winning journalist and media executive. GM of Editorial @TheTradeDesk. Former EIC @Adweek. Always at the intersection of business and creativity. 📍
Brooklyn, NY
Joined May 2009
- Tweets2.7K
- Following2.1K
- Followers4.1K
- Likes2.6K
Stephanie Paterik retweeted
Disney+ just showed you how wonderful their stories are in a Super Bowl ad, without using a single image.
Just iconic phrases from their films.
I really like this. Really cut through all the other ads.
Rihanna, a self-made billionaire, wordlessly signaling her second pregnancy while performing the Super Bowl halftime show on top of a glass ceiling is the biggest flex out there.
Noticing more beer brands tonight? That’s because @AnheuserBusch released its exclusive sponsorship rights after 33 years. More #SuperBowl ad trends on The Current: thecurrent.com/us/the-curren…
2
345
Stephanie Paterik retweeted
happy #SuperBowl sunday, y'all! it's the one day of the year when millions of people care about ads almost as much as the creative nerds who read @Adweek 🤪
The expectation is moving to WFA (work from anywhere), not just WFH. And once you’ve gone remote, why not?
Working remotely means working remotely.
Managers don’t get to dictate where the work takes place.
A friend who works for a large brand just told me her boss said she needs to go home and her trip is not approved (she’s in Miami, in my apartment for free not costing the co $)
1
8
IMHO: This is a moment when catchy, overly formatted, voice-driven news templates just don’t work. And yes, those are ads for benches and shirts.
2
I love @minjae's insights about throwing out her 90-day plan to create a campaign in 3 weeks, and the trust it fostered inside her team and with company stakeholders. Great example of having a plan and parting with it to catch the opportunity.
1
1
Join me today for @Vimeo’s Outside the Frame event, where I’ll be discussing bold marketing moves with rockstars like @MelissaHobleyNY of @okcupid, @photos_zap of @Duolingo and Julia Shapiro of @WeTransfer. Plus, the fab @minjae is keynoting! 11-2 ET
lnkd.in/d9WyJbEy
Think about how the halftime show has become synonymous with @pepsi since it became the title sponsor in 2013, and you have an idea of how much bang they get for their buck. You’ll forget a lot of ads tomorrow, but not the show.
My favorite brand historian @UpperEastRob wrote this piece on the history of the halftime show—worth a read: adweek.it/3oyQgit
Crypto.com deftly tapping into nostalgia to sell us on the future. #LeBronJames