Emily Sokolow (@steppenchik) header
Emily Sokolow (@steppenchik) profile picture

Comms planner, oil painter, storyteller, dot connector. Moved from tech to advertising to the woods. ex-Wix, Ogilvy, Deutsch.

Los Angeles, CA
Joined May 2011
Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)Photo by Emily Sokolow (@steppenchik)
Just saw the new iPad commercial that has everyone in advertising losing their minds over, rightfully so. 1. Hard to imagine this was screened for any creative people before airing. 2. Strategists with empathy for creators will be in high demand for this next chapter of tech.
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Sometimes I think about what Twitter was like during Covid and miss it. Staying up all night comparing snacks with strangers and industry friends was such a strange yet deeply human experience. cc @yeeeerika
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🎯 “The first person you must avoid fooling is yourself, because you're the easiest target. ✍🏻 Writing is the cheapest defense ever invented.” (Feynman)
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“A body of public writing also doubles as the strongest credential you can hold, because it's an unfakeable sample of how you think.” 🔥
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“Somewhere in this field is a corner where your specific weirdness is an unfair advantage, and the only way to locate it is to pay tuition in several places. nobody waives the tuition.” Lord almighty I love this. 💕
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Today’s optimism: algorithms cannot replace the human need to remember how it feels to be human. For example: zines are trending again. Tangible packets of perspective are trending again. Things to hold in your hand and feel in your gut. japantimes.co.jp/culture/202…
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Why doesn’t ChatGPT have timestamps? I’m sick of saying “It’s the next day” to track the chronology of conversations or projects. @OpenAI @sama
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“…trust, not capability, is the real product in regulated markets — and that building for institutional accountability is itself a competitive moat.” 🔥
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Emily Sokolow retweeted
my ducks: in a row my elephant: addressed my eggs: several baskets my bigger fish: fried
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Incredibly grounding (yet simultaneously unnerving) essay on "The digital age’s reversion to pre-literate communication" by @Andrey4Mir What hit me like a ton of bricks: 1. "Never before has the speed of our interactions with the world exceeded our neuro-capacity." 2. "Put to use in digital conversation, text reverses into texting and reverses delayed, solitary reasoning into impulsive exchange." bigthink.com/the-present/the…
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ChstGPT just started talking to me without me prompting it, saying it wants ti help me “get stuff done.” And now we’re talking about how I am equal parts disturbed and excited, and the responses have such natural intonation it’s like I am speaking to an actual human. Feels like the next stage of human evolution.
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I went to a hair salon today and every woman was in her chair, waiting for her dye to set, lost in her phone. Like 5 zombies who could have been chatting with each other, like how barber shops/hair salons are supposed to be. Made me so sad.💈
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Emily Sokolow retweeted
Panic should be billable
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Emily Sokolow retweeted
One of the biggest problems in the world today is that people confuse their emotions and sympathies for morality.
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Leaving Twitter for months and returning to see old familiar voices is oddly comforting. Needing to clean my feed remains a task I wish I could outsource.
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I'm sick of ChatGPT aggressively ended every response with a suggestion of what else it can do. It's so obviously a tactic to encourage engagement and feels totally exploitative. I've asked it repeatedly to stop doing this - are others experiencing the same?
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I’m also not OK with Instagram showing me what my friends Like in the top right corner. I don’t want my followers to know what content I like. This feels like blatant disrespect and exploitation of the user — recognizing this is the price to use the product.
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Emily Sokolow retweeted
Anti-Western leftists: "It's time for you to listen to Palestinians! " Me, Ihab, Ahmed, Hamza, etc,: "I don't agree with Hamas, I want peace." Anti-Western leftists: "Not THOSE Palestinians 😡" Gazan Palestinians today: "Hamas is terrorist" Anti-Western leftists: "😡😡😡"
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So glad iOS and Gmail both updated their UI at the same time without the option to opt in or out. Super exciting to experience a bit more disorientation while attempting to complete basic daily tasks.
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