I am hiring at @streamflow_fi Looking for a FT remote SEO/AEO Specialist to own both the creative and technical sides of our website. You'll be the person writing the content, shipping the technical fixes, and tracking what's actually moving. Full details on our job board ↓

squad

Last night we had a viral moment on X. @Streamflow_fi launched private vesting in partnership with @UmbraPrivacy. This wasn't something we thought would become a viral sensation on X because we expected people to treat it as a regular feature launch. However, 971 posts and major media coverage (@TheBlockCo, @CoinMarketCap, @SolanaFloor ...) later, we realised the Solana ecosystem is leaning heavily into this direction with the big financial institutions coming in. We are happy to build more things that the market needs, and further position Streamflow as one of the major pillars in the @solana ecosystem.

You add one tool for a campaign. Another for a report. Another because someone saw a competitor using it. Another because it was on a "best marketing tools" list. Before you know it, you have 20 subscriptions, 6 dashboards, and you can't tell where your users are actually coming from. I got tired of it. So I stripped everything and rebuilt the stack from scratch with one rule: every tool has to earn its place. Here's what I run @Streamflow_fi entire marketing operation with: Notion → main knowledge base Framer → website CMS Google Analytics → user acquisition Google Search Console → search queries Ahrefs → SEO analytics PostHog → user behaviour Metabase → revenue data Claude → writing, research & analysis Figma → design & branding CapCut → video editing LinkedIn, X → organic & paid content Brevo → newsletter Metricool → social scheduling Telegram → ecosystem comms Google Calendar → meetings Luma → IRL events Nothing overlaps. Nothing is there for vanity. Every tool has one job and does it well. When your stack is intentional, you stop drowning in software and start actually doing marketing. What does your stack look like? And be honest, how many tools are you still paying for that you haven't opened in months?

For a long time, I was the entire marketing team. Strategy, content, socials, community, design briefs, reporting, newsletters, SEO, events. All of it. One person. It taught me everything about what a marketing team actually needs to function. So when the time came to build the team, I knew exactly what I needed. — Here's what a lean @streamflow_fi marketing team looks like: @raicevic0x → strategy, budgeting, analytics, experiments & alignment @vukan0x → socials, SEO blogs, videos & newsletter @Svdeeque → community management @tiaonchain → Design for socials, newsletter, videos & brand consistency Not officially marketing but sitting right next to it: BD → Partnerships, deals & conferences Product → Alignment on what's being built, marketed and users Agencies → PR, Ads when the work requires outside depth — Four people. Every role owns something specific. Nothing overlaps. Nobody is doing five jobs at once. (actually untrue lol) When everyone owns something, accountability is clear. When accountability is clear, things shipping on @solana happens I spent a long time being a one-person marketing team. Building this structure was the moment marketing stopped being reactive and started being intentional. Are you building a marketing team right now or still doing it all yourself?