Functional by Design. Beautiful by Default - Studio Title. Branding and Experience Design. By Paul Heath, Creative Director (curious Welshman in Oz).
Melbourne, Australia
Joined July 2009
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A visual identity which speaks to internal culture is often under appreciated.
You know its failed when employees feel like they belong to the brand, rather than the brand belonging to them. – at Melbourne, Victoria
Let's not give him all the credit. Putin's spy cheif with the Freudian slip of "I approve the regions into the Russian Federation" while 'discussing' their independence. Fumbling from step 2 to step 5 of the plan was the most transparent thing to ever come out of the Kremlin
Can we address the fact that finding a 2nd vacc appointment in Melbourne is literally impossible right now?
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Paul ᵀᴵᵀᴸᴱ retweeted
A magnitude 6.0 #Earthquake has occurred with an epicentre near Mansfield in Victoria. Widespread felt reports. If you have building damage or require SES assistance, phone 132500 and please be patient as lines may be busy.
Not a fan of non-tactile interfacee where multitasking/rapid locating is often necessary.
Obviously digital interfaces have huge benefits over analogue, but I'd love to see something like the Microsoft Surface Dial. A collection of movable buttons/dials would be amazing UX.
Paul ᵀᴵᵀᴸᴱ retweeted
Check out some of the most inspiring design projects from the past month: bit.ly/2WvrDYQ
Paul ᵀᴵᵀᴸᴱ retweeted
The colours in this apartment… 😍
A Psychedelic Edinburgh Apartment That’s a Dreamy Kaleidoscope of Color design-milk.com/a-psychedeli… via @designmilk
Why do people here keep calling it a slogan? It's a logo since it has defined visual characteristics (shape/typeface/color).
The fact some 'designers' don't get it actually makes it less surprising that the average person doesn't either.
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This. I'm so exhausted at the misplaced hubris in the industry. Why do designers keep critiquing logos out of context??
I get it when MOPs do it. But we KNOW logos are rarely ever isolated from the visual identity.
Do food critics review a cafes interior but not food? Fk no. – at Melbourne, Victoria
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Being outside America without a horse in this race, I can confidently it's the best TV show of the year. Congratulations btw! Trump's fired.
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Paul ᵀᴵᵀᴸᴱ retweeted
Thank you, Zak. Glad you liked it.
Medium was insanely good to work with. You also can check out our case study of the evolved Medium at wearecollins.com.
It went up this afternoon. – at East Falmouth, MA
Beautiful work by @Medium & @wearecollins on the new Medium identity. I particularly enjoy the 'language as illustration' system. The blog post is well worth a read blog.medium.com/a-more-expre…
Paul ᵀᴵᵀᴸᴱ retweeted
I’m over “examining” and fuzzy designspeak that surrounds such sentiments. People either commit to a simple ethical practice like paying people fairly for work or they don’t.
In the end there are only 2 kinds of people:
- People who do what they say
- People who are full of shit
