Subplot Design Inc. | Creative Certainty® (@subplotdesign) header
Subplot Design Inc. | Creative Certainty® (@subplotdesign) profile picture

Subplot is a leading Branding & Packaging Design firm that specializes in achieving tangible results for demanding clients in highly competitive world markets.

Vancouver, Canada
Joined September 2011
NEW WORK | INSECTS! So proud of our partners at Petcurean for Go! Solutions Sensitivities Limited Ingredient Grain-Free Insect Recipe for Dogs! Our #BrandPackagingSystem, ArtDirection & Retouching and @RickEtkin shots. Yay team!
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NEW WORK | Summit is top dog (and cat) with Subplot and Petcurean. Check out the full news release here: subplot.createsend.com/t/Vie…
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SO PROUD TO BE FEATURED ON RGD.CA | Very happy our work is celebrated and we give two thumbs up for Team Membership in the RGD. Do you have a new product or an oldie that needs a refresh? Drop us a line at [email protected] and we’d love to talk!
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NEW WORK: CANADA POST'S COMMUNITY FUND STAMPS! | The release of the Canada Post Community Foundation’s fundraising semi-postal stamp signals the start of the Corporation’s annual fundraising campaign. Way to go team!
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THERE IS POWER IN SAYING "I DON'T KNOW" | There is also something confident and liberating about it. Of course we follow it up with, "but we know the path to find out!". That's the secret. Our Discover + Plan stages are built to uncover questions we didn't even know we had.
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SILVER GRAPHIS AWARD-WINNER: CANADAPOST COMMUNITY STAMP | We are so honored to have our work recognized by the prestigious Graphis awards show, and to be featured in their upcoming Design Annual 2022. Big thanks to @canadapostcorp and all involved!
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DO YOU KNOW THE RIGHT QUESTIONS TO ASK? | It's not often that the original questions the client thought needed answering end up being the ones we answer. That's not rebellion, that's because it takes a diligent process to look behind the questions to find the truth.
EXCLUSIVE BEHIND-THE-SCENES VIDEO! | Complex photoshoots can be hard work. But photoshoots can be an awful lot of fun as well, especially when they are with a great photographer like @rick_etkin and our good friends at @Petcurean . Thanks to Lindsay Bell-Etkin for BTS footage.
DID YOU KNOW THAT PACKAGING IS 3D? | Of course you did, but many designers forget that the sides and backs of packaging are just as important as the front. It's here we can tell stories, give instructions, and add to the total brand experience that "the front" by itself cannot.