Aggregate disparate data at scale, reliably and in real-time, to make better business decisions. #BigData #Analytics #Automation #Aggregation #DataEngineering
San Francisco, CA
Joined October 2015
- Tweets1.3K
- Following2.4K
- Followers3.1K
- Likes2.1K
Switchboard Software retweeted
Starting soon! Learn how one of America’s most popular fitness brands, @orangetheory is taking the first steps towards prescriptive and predictive analytics in a greenfield environment with @AmeenKazerouni and @jaimefitz21. Watch now: bit.ly/transform21lounge
#VBTransform
Switchboard Software retweeted
A fantastic #CHI paper from Google Research: Everyone wants to do the model work, not the data work.
"We need to move towards a proactive focus on data excellence—focusing on the practices, politics, and values of humans of the data pipeline." storage.googleapis.com/pub-t…
Switchboard Software retweeted
An amazing stat - only 54% of marketing decisions are influenced by analytics data. Read my latest blog about why there's so much unlocked potential in marketing data. switchboard-software.com/pos…
Switchboard Software retweeted
“The BigQuery team recently marked the 10th anniversary of its launch. As the founding product manager on BigQuery, the celebrations gave me a tremendous sense of pride…” - Ju-kay Kwek, CEO of Switchboard bit.ly/2WFehGn #google #bigquery #cloud #bigdata #analytics
Switchboard Software retweeted
I'm so impressed with the technical efficiency of covidtracking.com - it's a modern web tool masterpiece. Uses @Netlify to serve pages, human-readable data exposed as @googlesheets , @Cloudflare Workers to expose data via Restful API, code on @github . 👏👏 @COVID19Tracking
Switchboard Software retweeted
*Data at scale* When people ask why I co-founded @switchboardsoft, I grab a napkin and sketch this graph. @Gartner_inc has reported that up to 80% of data projects fail. This graph describes why: a thread ⬇️
Switchboard Software retweeted
Yes! And this is why we created @switchboardsoft
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Switchboard Software retweeted
The next frontier for monetization - highly targeted automated ads in podcasts. e.g. Spotify's recent announcement on success with their podcast strategy. This article shows the value (and necessity) of using data to drive audience and revenue.
on.wsj.com/2quRtMI
#datadriven
Switchboard Software retweeted
This is the best summary about services that dominate digital advertising I've seen. Everyone on the Internet interacts with this massive systems. @switchboardsoft helps publishers navigate the revenue ecosystem that these systems create. Excellent work @SarahSluis! #bedatastrong
Google open bidding vs. Amazon's TAM vs. Prebid:
This is the longest feature I've written in awhile, but EVERYONE in ad tech should be thinking about these three auction houses and how they're different from each other.
I tried to make it a bit easier:
adexchanger.com/platforms/3-…
Switchboard Software retweeted
You can tell a lot about the quality of an organization's data practice by asking leadership a simple question: "Are you willing to bet your career on the integrity of your data?" Read more: linkedin.com/pulse/you-absol…
Switchboard Software retweeted
As part of the team that launched Google #BigQuery, and as a founder of @switchboardsoft, I want to provide some insights on the very serious topic of how breaking data silos is... like making pomegranate juice. linkedin.com/pulse/how-break… #bedatastrong #breakdatasilos
Switchboard Software retweeted
"Programmatic talent - advanced data-driven marketing talent - is incredibly scarce." - MightyHive CEO @petekim explains why MightyHive is committed to raising up the next class of digital talent. Visit our careers page to see our current openings: bit.ly/2NVnzey
Switchboard Software retweeted
A new report predicts 65% of all digital #advertising spend in 2019 will be traded programmatically. Are you on board with #programmatic yet? bit.ly/2P68FhZ
Switchboard Software retweeted
In 2020, Data will continue to play an ever increasing role in determining business value and shaping business transactions - The Economy of Data. Link >> buff.ly/2HPbamb @Atos @akwyz via @antgrasso #Disruption #privacy #DataMonetization #CX #DigitalTransformation
Switchboard Software retweeted
Six Ways #CIOs Can Drive #DigitalTransformation
by @Megkv2 @AppDynamicsblog @DevOpsSummit |
bit.ly/2pHdjpO
#Analytics #Digitalization #Data #IT #DevOps #FinTech #telecom #Finance #BI #BusinessIntelligence #RT
cc: @kdnuggets @thejeetbanerjee @valaafshar @spirosmargaris
Switchboard Software retweeted
#Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics; creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats buff.ly/2JWOpyh
Switchboard Software retweeted
The Modern Data Scientist: Problem-Solver, Hacker-Mindset, Machine Learning Capable. @MikeQuindazzi @ipfconline1 via @antgrasso #DataScience #BigData
Switchboard Software retweeted
What are the basic concepts of a #MachineLearning?
#DataScience #bigdata @fisher85m #DataAnalytics #ArtificialIntelligence #AI #ML #DL
Switchboard Software retweeted
Twitter tweaks Facebook with new issue ads policy that exempts publishers digiday.com/media/twitter-cr… via @digiday