SVP, Addressability and Ecosystem at @LiveRamp. Building a better advertising ecosystem rooted in consumer trust.
San Francisco, CA
Joined January 2009
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- Followers340
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Travis Clinger retweeted
Together with @Prebidorg, we're hosting an exclusive panel discussion during Cannes about ad podding and other enhancements in #CTV with @LiveRamp's @tclinger, @Prebidorg's Mike Racic, and Index's @robhazan.
Learn more and request an invite: ow.ly/wFbh50OKi71
#CannesLions
ALT Index Exchange | Prebid A Conversatiion on Ad Podding and Other Enhancements in CTV Followed by happy hour in the Index Suite June 20 | 4:30-7:30 | Cannes Featuring: LiveRamp, Prebid, and Index Exchange
Travis Clinger retweeted
Thanks to all who joined us in Toronto for an insightful conversation on the future of #addressability with Mike Nuzzo of @Hearst, @tclinger of @LiveRamp, and our own Lori Goode!
ALT The future of addressability with Mike Nuzzo of Hearst, Travis Clinger of Liveramp, and our own Lori Goode!
Travis Clinger retweeted
I'm excited about this new partnership with LiveRamp. Until now, clean rooms were missing a number of key features, and LR's new Safe Haven for Publishers checks a lot of those boxes. This will open up a lot of new possibilities for marketers and publishres to work together
CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites.
adweek.it/41xt7P1
Travis Clinger retweeted
“I believe that we are headed to a world where deterministic data will be the gold standard. #GDPR already outlaws probabilistic data and I think we will see the US ecosystem follow that lead.” Travis Clinger, (@tclinger) SVP Activations and Addressability, LiveRamp. #ALM2023
Travis Clinger retweeted
Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw
Travis Clinger retweeted
If someone tells you their tech is cookieless and it doesn't use hashed emails, it's definitely fingerprinting.
Travis Clinger retweeted
Cookies, be gone. ❌ 🍪 See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with @tclinger SVP, Addressability & Ecosystem at @LiveRamp
admonsters.com/liveramp-ats-…
Travis Clinger retweeted
Through an integration with our Authenticated Traffic Solution (#ATS), publishers using @Amazon Publisher Services now have a more convenient way to connect authenticated inventory to advertiser demand and reduce their reliance on third-party cookies. ramp.click/APS-ATS-tw
Travis Clinger retweeted
Last week, @tclinger joined experts from @xandr, @Bayer, and @Microsoft on the #AWNewYork stage to discuss the post-cookie solutions advertisers should take advantage of today.
Watch the session replay: ramp.click/AWNY-TC-tw
Travis Clinger retweeted
When leveraging our Authenticated Traffic Solution (#ATS) compared
to third-party cookies, publishers can generate up to a 350% improvement in advertising yields on Safari and a 50% improvement in yields on Chrome. ramp.click/RenEB-tw
Travis Clinger retweeted
Google just announced a new date for the deprecation of #thirdpartycookies: 2023.
Here's why this is good news for those using our Authenticated Traffic Solution (#ATS) from @tclinger: ramp.click/ggcookies-tw
Travis Clinger retweeted
We recently announced new partnerships as part of our First-Party Data Acquisition solution. Watch our Piano Academy recap "Post-Cookie Identity from All Sides: A Roundtable" w/ @tclinger from partner @LiveRamp to hear how to tackle 3P cookie deprecation: bit.ly/3ezS0mW
Travis Clinger retweeted
One upside of the future of identity is that, with CTV platforms and channels requiring log-ins, the move to email and other more persistent identifiers will be a cross-device/user improvement over IP address.
Travis Clinger retweeted
"At @LiveRamp we’ve been talking about building a new ecosystem rooted in trust. What we have to do is restore trust. I’m excited and optimistic. This is a huge opportunity for the industry." - @tclinger #adtech #adressable #media #4AsDecisions 2021
Travis Clinger retweeted
"We’ve done a bad job at explaining the value. We’ve been working with publishers to discuss how we explain the value of ads. Publishers have to take the first steps here but in this new world, marketers have to as well." - @tclinger @LiveRamp #4AsDecisions 2021
Travis Clinger retweeted
#Podcast: Hear Nola Solomon from @NBCUniversal, Prashant Upase from @Uber and Liane Nadeau from @Digitas discuss the future of mobile IDs and the consumer experience with moderator @TClinger of LiveRamp. ramp.click/ep4-tw #IDFA #Mobile
Travis Clinger retweeted
Check out the lineup of LiveRamp speaking sessions at @advertisingweek's #AW2020 as we continue to take part in shaping how the #advertising industry is moving forward. bit.ly/3crZeqt @jayin3d @basammut @tclinger @cgrammier