@team201chi

An integrated marketing & digital consultancy 🚀

 Chicago, IL
team201.io
Joined October 2017
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  • Following81
  • Followers33
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Many thanks to @franckriester, @Ph_Etienne & Yannick Tagand for helping to foster successful French + U.S. business partnerships. @team201chi is honored to be a part of the ongoing effort to build strong relationships through business & international trade. #EquipeFranceBusiness
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The hot topic in marketing circles this week is #Graphite's latest study on #AIContent surpassing Human Content. 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝘄𝗲𝗹𝗹 𝗶𝗻 𝘀𝗲𝗮𝗿𝗰𝗵, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝘀 𝘀𝗹𝗼𝘄𝗲𝗱. hubs.la/Q03NY8mh0
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While often considered separate swim lanes, #SEO and #UX are part of the same system. Details in thread 🧵(1/5)
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Don’t silo “SEO” and “design.” We build growth systems where strategy, data, and UX flow together — because that’s what people and algorithms reward.
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Stop chasing keywords. Start building sites that deliver clarity, trust, and usability. For a deeper dive on this topic, check out the article from @Ahrefs: shorturl.at/tNmrY

UX and SEO: A Guide for Winning the Searcher, Not Just the SERP

Here’s everything you need to know about merging UX and SEO to win over searchers, and the algorithms and models that use their interactions as a data source.

ahrefs.com
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We've been working with @Observe_Inc for 2 years now, and have had a front-row seat for their amazing journey🚀10,977% growth🤯Congrats to the entire Observe team on this much-deserved recognition (#13!), and cheers to continued success in 2025 🥂#DeloitteTechnologyFast500
Observe by Snowflake@Observe_Inc21 Nov 2024
WOW! 🤩 It’s such an honor to be ranked #13 on the #DeloitteTechnologyFast500 with 10,977% growth! 🚀 Here's to an awesome Q4 and more #observability innovation in 2025. Learn more in the press release: www2.deloitte.com/us/en/page…
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What falls in the winter but never gets hurt? 🤔 Snow ❄️ Happy holidays from Team 201!
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What role do green beans play in Thanksgiving dinner? 🍽️ The casse-role 👀 Happy Thanksgiving from Team 201!
Partout où nos entreprises sont présentes, partout où elles font rayonner nos savoir-faire, un esprit d’équipe se construit. Avec audace, inventivité et passion. Oui, le drapeau de l’#EquipeFranceBusiness flotte ici, de New York à Chicago ! 🇫🇷🇺🇸 – at Chicago, IL
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Replying to @MarcusASchaller
@MarcusASchaller of @team201chi explains how #mindfulnessatwork leads to effective listening, among other positive business outcomes. Listen and subscribe: bit.ly/3w3nzwD #listeningskills #communicationskills #communicastpodcast
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We’re thrilled to welcome Remy Smith and Marcus Schaller as the newest additions to Team 201 🎉 Special thanks to the rest of the team for making 2021 such a huge success. We’re excited to continue building this amazing momentum as we go into the new year! #NewHire
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THIS is how you promote customer reviews 😂 Hat tip to the @Khoros marketing team for getting creative beyond the standard quote graphic.
Khoros®@Khoros4 May 2021
We don't mean to be TOO dramatic... but we just love reviews from our customers! See what all the hype is about and request a demo to see for yourself: khoros.news/ekqea8
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It’s that time of year again...Happy Star Wars Day! #MayThe4thBeWithYou
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That Friday feeling before QBR week 😆 #MarketingTwitter
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When it's not a fit, don’t force it! 🙅‍♀️ That’s our advice to #paidsearch managers. Correctly mapping content to keywords (or realizing when your offers come up short) is essential for #adqualityscore 📈 Analyze intent data FIRST. Never "force" content into #SEM campaigns.
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The most popular #email apps offer different user experiences. They also include varying preview text lengths on mobile: 📱@gmail: 90 (iOS) - varies (Android) 📱@yahoomail: 45-50 📱@Apple Mail: 81 Note these limits & put the space to good use in your #emailmarketing campaigns.
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Us trying to determine the source of a lead when the UTM broke.
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Always. Be. Optimizing! Here are 3 tactics to improve @GoogleAds #CTR: 1️⃣Use dynamic keyword insertion #DKI 2️⃣Pause keywords with < 1.5% CTR 3️⃣Use #responsiveads Which will you use first to boost performance? #GoogleAds #PPC
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