Expanding into the UK and EMEA goes beyond entering new territory. It involves grasping how business is conducted, forming the right partnerships, and converting opportunities into growth.
That's what we've developed Teemo to help with.
Every year brings a new buzzword that claims to "revolutionise" advertising, but the same question remains: how do we make marketing more effective? Technology keeps changing, but good strategy matters even more because everyone has similar tools.
I still think we are underestimating how much AI agents could change advertising.
If AI agents start making more planning and buying decisions, our role moves towards helping those systems make better choices. An article by Content Grip looks at this: contentgrip.com/agentic-ai-p…
European startup funding remains resilient. The headlines focus on the capital raised. The harder challenge is turning that investment into sustainable growth across European markets. eu-startups.com/2026/06/week…
Trust has been part of the programmatic conversation for years. What people are less comfortable with is not knowing why something happened or how a decision was made.
Continue reading on Matt O’Neill’s LinkedIn: linkedin.com/in/tmattoneill/ campaignlive.co.uk/article/t…
#AgenticAI keeps moving from theory to reality. Warner Bros. Discovery is now building AI directly into its advertising stack, which feels like a clear sign that the conversation is adjusting from "what could AI do?" to "how do we actually use it?” tvbeurope.com/adtech/warner-…
#Programmatic has a few issues, but it hasn’t cracked the code yet. The real challenge is figuring out how it fits into this new world, where nothing works quite the way it used to. As Forbes explains, this is what people are wrestling with now. forbes.com/councils/forbeste…
The transition from #TV to #streaming looks obvious, what’s less obvious is what happens underneath. Live events now scale globally, across screens, in real time and that changes how they’re monetised.
See Matt O’Neill’s take: linkedin.com/in/tmattoneill/ digiday.com/sponsored/why-li…
Digiday paints a pretty grim picture: #publishers aren’t just dealing with middlemen anymore, there’s a new breed called AI data brokers, and they’re not just taking a cut...
Read more from Matt O’Neill: linkedin.com/in/tmattoneill/ digiday.com/media/from-ad-te…
#AgenticAdvertising gets thrown around, but what does it really mean? The job is moving to teaching the system, but if the work gets easier, what actually counts as "good work"?
More from Matt O’Neill: linkedin.com/in/tmattoneill/ thecurrent.com/marketing-str…
Hard to believe we're almost halfway through 2026.
Looking back at the trends we highlighted in January, AI has moved into everyday work much faster than expected. The advantage now isn't access to technology. It's knowing how to use it well. blog.teemo-ltd.co.uk/10-key-…
Programmatic isn’t getting harder because it’s growing, it’s getting harder because AI, CTV, and retail media are all accelerating at once. The advantage comes from understanding the system well enough to question it.
More of Matt O’Neill’s thinking here: linkedin.com/in/tmattoneill/
#Programmatic spend is growing, but that’s only part of the story. The pressure is increasing, and looking ahead, the real edge now comes from how well teams structure and manage it.
Catch Matt O’Neill’s full view: linkedin.com/in/tmattoneill/
“Walled gardens, data, platform power” - most see this as a control issue but how does this change how teams work? As platforms handle more execution, the job moves to managing the system.
Matt O’Neill covers this in more detail: linkedin.com/in/tmattoneill/ blog.teemo-ltd.co.uk/google-…
#Programmatic is powerful, but still far from simple. The gap between what it promises and how it actually runs is still there, and the IAB Tech Lab is stepping in to bring more structure.
Explore Matt O’Neill’s take: linkedin.com/in/tmattoneill/ streamtvinsider.com/advertis…
“Nobody ever got fired for buying Meta”, says a lot about how decisions get made. Ease and familiarity often win, even when better options exist, and that's exactly why a lot of valuable publishers get overlooked.
More from Matt O’Neill: linkedin.com/in/tmattoneill/
We don’t say this enough: Most market entries start with a plan, as they shoud. But what happens next is rarely as structured as people expect. Early on, testing and adjusting often beat waiting for perfect alignment.
Follow Matt O’Neill for more on this: linkedin.com/in/tmattoneill/
#AI feels like a turning point for agencies.
Independent teams are moving faster, using AI to reduce friction and concentrate on what drives results. The gap is starting to show, and most teams are still figuring out how to use it properly. The Drum: thedrum.com/news/how-the-onc…
All eyes have been on Google as they fold Gemini AI deeper into Display & Video 360, evolving the platform to start making decisions for you. What does that mean for who’s actually in control?
Matt O’Neill expands on this here: linkedin.com/in/tmattoneill/ blog.teemo-ltd.co.uk/google-…
Our CEO, Matt O’Neill, attended #POSSIBLE this week.
AI was everywhere, but the conversations felt more honest than expected. A lot of “we’re still figuring it out,” especially around creative and how teams are adapting.
More from Matt: linkedin.com/in/tmattoneill/






