Tess O'Brien (@tessobrien) header
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Media, Advertising & Technology | New York // Sydney | Sales & Commercial Strategy @FreeWheel

New York, NY
Joined February 2009
Influence comes from people who aren't afraid to shake things up. Join @FreeWheel in congratulating @TessObrien on being named one of @AdWeek's #YoungInfluentials: 29 Savvy Stars Changing the Way We Think About Branding adweek.com/brand-marketing/2…
An incredible opportunity to spend time with an inspiring group of women. Thank you @comcast
Congratulations to this year's 24 leaders from @ComcstSpotlight and FreeWheel who completed Comcast Advertising's Women in #Leadership program! The program builds on the strengths of our women leaders to expand influence, impact, vision, community, and courage. #womenintech
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Tess O’Brien is sharing her perspective on the past, present and future of television and why it remains the most effective platform to reach and influence audiences. Thanks @OMRockstars! #digitaladvertising #InfluencerMarketing #OMR19
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Marketers must rethink TV's role in the mix and use data, technology, analytics and process to guide their investments in brand and measure impact. #OMR19 #omr2019 @OMRockstars
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Tess O'Brien retweeted
"TV's brand awareness halo contributes 27% of the ROI that's attributed to paid search." (Tess O'Brien, @Freewheel) #OMR19 #Marketing
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Tess O'Brien retweeted
"The true power of Influencers is to create change in people." - Tess O'Brien (@Freewheel) #OMR19 #InfluencerMarketing
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Tess O'Brien retweeted
'TV; the original Influencer' w/ Tess O'Brien (@Freewheel) #OMR19
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Tess O'Brien retweeted
German marketer's criteria for Marketing with Influencers (via Tess O'Brien, @Freewheel) #InfluencerMarketing #OMR19
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Tess O'Brien retweeted
1.4b $!!! "@Google, @facebook, @netflix and @amazon have recognised the impact of TV advertising for their own brands." (Tess O'Brien, @Freewheel) #OMR19
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Political cartoon of the day: nyr.kr/L1R1Xc
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