growth + community @dabbanetwork dev who got obsessed with distribution 👀
Bengaluru, India
Joined December 2023
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- Following1.1K
- Followers25.9K
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700k+ views in the last 24 hours, so there are suddenly a LOT of new people here.
probably a good time to explain what i actually do 🤠
i’m Abhishek.
- growth + community lead at @DabbaNetwork, working across GTM, community, content, partnerships and ecosystem growth
- ex-software dev who somehow ended up on the distribution side of tech
- helped 3 AI startups figure out their early GTM, positioning + distribution
- built @CodeSamaaj, a community/network of 2,500+ devs
- worked on 40+ ecosystem partnerships across web3
- organised 10+ IRL events across South India with 1,000+ people attending
- grew this account to 25k+ followers and 55M+ impressions, mostly by figuring out what actually gets people to stop scrolling
- talent scout at @SuperteamTalent, helping find good people for startups
most of what i’m interested in sits somewhere between product, distribution, community and marketing.
basically: figuring out how good products get noticed, talked about and adopted.
I got 1.7M views in the last 4 weeks.
if your posts keep dying under 500 views, check these 5 things before you post the next one:
> does every person who reads line 1 want to read line 2? not just people in your niche, everyone
> does your hook give away the answer? if it does, they got what they came for and scrolled
> can someone skim it in 5 seconds? lines starting with > beat paragraphs every time
> is the useful part above the "show more" cut? if the steps are hidden, nobody bookmarks
> did you attach something real? a screenshot, a sheet, a number they can check
my most-read post this month did 542k views. it was a plain list of my subscriptions with the price next to each one, and it passed all 5.
my posts that flopped usually failed the first one.
run your next draft through these before you hit post.
3 ways to find out the problems a startup is desperately trying to solve RIGHT NOW:
1. read their open job posts like a confession
> every role they're hiring for is a problem they couldn't fix with the team they have
> skip the perks section and go straight to "what you'll do in your first 90 days"
> if they're hiring their first growth or sales person, the problem is almost always "we built it and nobody's buying fast enough"
2. read their 1-star reviews and support complaints
> check G2, the app/play store, reddit and replies under their own posts
> sort by newest, not most helpful
> if 5 people complain about the same thing this month, that's the fire they're putting out this week
3. read what the founder posted in the last 30 days
> founders tell you exactly what's hurting, they just call it "we're focused on X this quarter"
> check their X, linkedin and any podcast they did recently
> a new funding round usually means a new target they now have to hit, so read the announcement for the number they promised
do all 3 for one startup tonight and write the problem down in one line.
that line is your opening for a cold DM, the first thing you say in an interview, or the pitch if you're selling to them.
guys, the algo is not disappointing you. you’re disappointing it.
start posting things people actually want to read from you.
“from you” being the keyword here.
we want to read different things from different people.
for example, I’d read and engage with @gregisenberg sharing his predictions about what’s coming next.
why? because I know he’s put in the work, surrounded himself with the right people, and built an environment that gives him insights most of us don’t have.
but would I read the same predictions from you?
probably not, unless I know how you arrived at them.
you guys are bookmarking this too 😭
if you bookmark stuff to feel productive and then never open it again, try this tonight:
> open your bookmarks and pick the one post that could get you a job or your first users. ignore the rest for now
> paste it into claude with: "turn this into steps i can finish in 90 mins tonight. step 1 should take under 5 mins. tell me what i'll have at the end"
> write down an exact time and place, like "9:30 pm, at my desk, i start step 1"
> when 9:30 hits, do step 1 even if it's just opening the sheet
> once you're done, reply under the original post with a screenshot of what you made
> remove the bookmark after. whatever's left in that folder is next week's to-do list
the exact-time step has research behind it:
> in a 2011 study, employees asked to write down the date and time they'd get a flu shot got one at 37.1%. people who got the same reminder without that line: 33.1%
> a review of 94 studies (8,461 people) found "when X happens, i'll do Y" plans had a medium-to-large effect on people reaching their goals
works on any saved post, mine included. open your bookmarks tab and start with the one you've scrolled past the most.
if you bookmark stuff to feel productive and then never open it again, try this tonight:
> open your bookmarks and pick the one post that could get you a job or your first users. ignore the rest for now
> paste it into claude with: "turn this into steps i can finish in 90 mins tonight. step 1 should take under 5 mins. tell me what i'll have at the end"
> write down an exact time and place, like "9:30 pm, at my desk, i start step 1"
> when 9:30 hits, do step 1 even if it's just opening the sheet
> once you're done, reply under the original post with a screenshot of what you made
> remove the bookmark after. whatever's left in that folder is next week's to-do list
the exact-time step has research behind it:
> in a 2011 study, employees asked to write down the date and time they'd get a flu shot got one at 37.1%. people who got the same reminder without that line: 33.1%
> a review of 94 studies (8,461 people) found "when X happens, i'll do Y" plans had a medium-to-large effect on people reaching their goals
works on any saved post, mine included. open your bookmarks tab and start with the one you've scrolled past the most.
Read this if you're building something and can't get your first 100 users yet.
i went through every product dropped under my “free mini GTM plays” post and picked 5.
and if you like supporting indie builders, check these apps out. every one of them is made by one.
here they are 🧵
Touchbase matches you with one person in your field every week and books a 20-min call at a time you're both free. it's free right now, and nobody is allowed to pitch you.
@anuj3117, here's how i'd get Touchbase enough people for good matches:
> matching only works when there are enough people in the same field. launch one field at a time, maybe product designers first since that's the example on your homepage, and keep other fields on a waitlist till the first one has a few hundred people.
> go where designers already hang out, like design discords and r/UXDesign, with one line: "meet one designer a week, 20 mins, no pitching".
> after every call, ask both people who else in their field should be on Touchbase, with a prefilled invite. each good call should pull in one more person from the same field.
> post one short call story a week on X (with permission), like "a designer 2 years in met a design lead who reviewed her portfolio". people sign up for the outcome, so show the outcome.
> measure the show-up rate for booked calls and how many people are still taking calls in week 4. if people skip calls, fix the matching before you grow.
the play: one field first → invites from people who had a good call → weekly call stories on X.
for god's sake 🙏
> stop ONLY shitposting
> get X premium
> start posting abt what u actually do for work
just 2 weeks of posting growth content got me 7 inbound job offers.
for context, i've spent the last 5 years growing products, startups and communities, and the last 2 building an audience of 25k+ here.
none of that brought offers in. 2 weeks of sharing what i actually know about growth did.
you could be really good at what you do, but if nobody sees it, how would anyone know to hire you?
read this before you try to raise money for your startup:
look at these startup categories and how much they raised (median):
> AI labs and research: $26.75M (4 rounds)
> devtools and AI infra: $6.25M (20)
> B2B SaaS: $6M (40)
> crypto: $6M (13)
> deeptech and hardware: $3.3M (21)
> fintech: $2.44M (8)
> consumer apps: $2.05M (8)
> D2C brands: $2M (7)
what your startup sells affects how much you can raise, way more than you might expect.
i went through 168 pre-seed and seed funding rounds announced on X this year to find the median amount raised in each category, and I got an interesting is insight.
B2B and developer startups raised roughly 3x what consumer and fintech startups did in this dataset.
obviously, the stage they were raising at mattered too:
seed rounds had a median of $6M. pre-seed was just $1.7M.
even the pace of funding announcements varied by month.
13 rounds were announced in january, compared to 32 in july.
but then again, all these things don’t matter much if what you’re building is a true painkiller and has value to provide.
btw pls drop what you’re building in the replies, I’d love to check them out!
only 3 builders dropped their product under this, so round 2 is still open.
if you're building something, reply with what it is + who it's for.
i'll pick a few and write each one a free GTM play from what's already on your site.
Bookmark-maxxing >>
97% of GTM engineers never get past 8 LPA jobs.
if i had to re-learn GTM from zero in 2026, this is the 30-day plan i'd run with claude, week by week:
[bookmark this, you'll want it on day 8]
week 1: learn how products get sold
- pick 10 startups that launched in the last 2 years
- screenshot each landing page and drop it into claude
- ask: "who is this for, what problem does it promise to fix, and what would stop someone from buying?"
- put every answer in a sheet, one row per startup
- by day 7 you should be able to spot the buyer on any landing page in under a minute
week 2: learn where customers hang out
- pick 3 of those 10
- find where their users talk (subreddits, replies under the founder's posts, discord, app store reviews)
- copy 50 real comments into claude and ask: "group these by problem and give me the exact words people use"
- that's your first customer research doc
week 3: learn to write things people stop for
- write 20 hooks for one of those problems
- ask claude: "rank these by how specific they are and tell me which ones sound like an ad"
- post the best 5, one a day
- track replies and bookmarks, ignore likes
week 4: run one small GTM test
- pick the startup with the clearest problem
- write a one-page plan with who you're going after, where they are, what you'll say and what you'll measure
- ask claude to poke holes in it before you start
- message 10 people who complained about that problem and ask them one question about it
by day 30 you've got:
> 10 product teardowns
> 50 real customer quotes sorted by problem
> 20 hooks and data on which ones worked
> one GTM plan you actually tested
this is your portfolio. put it in one notion page and send it to the founder of the startup you tested, along with what you'd do next for them.
most people apply with a resume that says "growth mindset". you'll show up with proof you've already done the work for their product, and that's the conversation that ends with a better offer.
but no use sending this to a startup that's not hiring. so I have compiled a list of 168 startups that recently got funded.
If you want that sheet, reply the name of your favourite marketers (Please don't tag them)
I want to follow some great marketers, so thanks for your help.
97% of GTM engineers never get past 8 LPA jobs.
if i had to re-learn GTM from zero in 2026, this is the 30-day plan i'd run with claude, week by week:
[bookmark this, you'll want it on day 8]
week 1: learn how products get sold
- pick 10 startups that launched in the last 2 years
- screenshot each landing page and drop it into claude
- ask: "who is this for, what problem does it promise to fix, and what would stop someone from buying?"
- put every answer in a sheet, one row per startup
- by day 7 you should be able to spot the buyer on any landing page in under a minute
week 2: learn where customers hang out
- pick 3 of those 10
- find where their users talk (subreddits, replies under the founder's posts, discord, app store reviews)
- copy 50 real comments into claude and ask: "group these by problem and give me the exact words people use"
- that's your first customer research doc
week 3: learn to write things people stop for
- write 20 hooks for one of those problems
- ask claude: "rank these by how specific they are and tell me which ones sound like an ad"
- post the best 5, one a day
- track replies and bookmarks, ignore likes
week 4: run one small GTM test
- pick the startup with the clearest problem
- write a one-page plan with who you're going after, where they are, what you'll say and what you'll measure
- ask claude to poke holes in it before you start
- message 10 people who complained about that problem and ask them one question about it
by day 30 you've got:
> 10 product teardowns
> 50 real customer quotes sorted by problem
> 20 hooks and data on which ones worked
> one GTM plan you actually tested
this is your portfolio. put it in one notion page and send it to the founder of the startup you tested, along with what you'd do next for them.
most people apply with a resume that says "growth mindset". you'll show up with proof you've already done the work for their product, and that's the conversation that ends with a better offer.
but no use sending this to a startup that's not hiring. so I have compiled a list of 168 startups that recently got funded.
If you want that sheet, reply the name of your favourite marketers (Please don't tag them)
I want to follow some great marketers, so thanks for your help.