Hope everyone is starting a great week!
Over the next few days, I'll be tweeting out some lessons I learned from my new client. They are a scrappy and ambitious startup. That energy was unreal to be a part of.
"Set one goal, and execute it relentlessly."
3 things I learned this week from being onsite with a new client:
- face time is important
- in-office works but only if no barrier (Execs + Employee side-by-side)
- scrappy startups are fun
I think I will visit these guys once a quarter.
The energy was unreal.
I started my career taking companies from 100 to 110.
Then I pivoted to taking companies from 3 to 30.
Now I am working on 0 to 1.
What I learned can be summarized:
- Listen to your customers
- Show value instead of selling
- Work smarter and harder
- Don't burn out
Know when to leverage capital to your advantage.
Historically you could get a 4yr $1m loan at 2%. This means your expenses are $80k over 4 years but presumably you can earn a higher return. That is leverage.
Now it's more difficult at higher rates.
Listening is perhaps the most important skill in any role.
Listening can help you understand others. Have empathy. And learn about their issues.
You can hear the pain points and formulate a solution that is tailored, rather than giving templated answers.
Cash is king.
3 ways to manage it:
Know your inflows and outflows.
If outflows > inflows, you are burning cash.
Burn is okay as long as it's controlled.
E.g. if you have $1M and your burn is $50k/m, you have 20 months of runway.
That's a lot of time to step up and evolve.
Drastic times require drastic measures.
One of my clients has a commerce + subscription business. Gross Margin - 33%. Not bad..?
Once you remove the commerce business, the subscription margin increases to 82%.
Much more scalable.
Much fewer headaches.
I have started to take a more hands on approach to client onboarding.
Historically I've done remote onboarding. To differentiate myself during this environment, I have decided to fly to the clients location.
At my own expense. Why?
I believe in firm handshakes.
There is a time for small tasks and big tasks.
This is why time-blocking is so important.
If it takes 5 mins or less, I will do it right away, but during a certain block.
If it takes 2+ hours, I will block time to focus.
Single tasking is a superpower.
Interesting business model: Costco.
They sell all of their goods near cost, makes profit on membership.
90% recurring profits.
Since they have high inventory turnover, they can negotiate 90-120 day payment terms with vendors, creating free cash flow.
What do you think?
$5k MRR is difficult to get to. But you can do it through the following ways:
1. 10 clients @ $500 per month
2. 100 clients at $50 per month
3. 200 clients at $25 per month
You get the idea.
Or you can just get a job. But what's the fun in that?
When your business crosses $3m in revenue or 100+ clients, that's when you should think about your first Finance hire.
Lots of painpoints can be removed:
- invoicing
- payment collection
- internal controls
Things I like to do in the morning, in no particular order:
1. Hydrate
2. Go for a walk / bike ride
3. Watch sunrise
4. Determine ONE thing to get done for the day
5. Meditate
6. Make breakfast for my partner
What are your favorite things to do in the morning?
If you are running a business, you need to optimize your cost structure.
Commerce Costs: product, shipping, packaging.
Software Costs: marketing, commissions, tech subscriptions.
They eat into your gross margin easily so it's best to keep an eye on these monthly/quarterly.
Opportunities are everywhere.
One of my clients is my snowblower guy.
3yrs ago, he repaired it for me overnight and delivered it.
Told him he could charge more and helped update his pricing and marketing.
Now he's doing high 6 figures as a solopreneur.
Shoot your shot.
Growth does not occur in a straight line.
To grow as a person and a professional, you have to embrace uncertainty, the ups and the downs.
Wishing everyone a relaxing Sunday. I usually work through the weekend but found the need to disconnect.
Plan to do a deep clean of my office and vehicle. Should feel therapeutic in a way.
How do you typically spend your off days?


