Craig Murphy (@theMurph) header
Craig Murphy (@theMurph) profile picture

Lead Client Partner @Pinterest | Dad of 2 DIYing a late 1800s Victorian | ex-Tweep

San Rafael
Joined May 2010
Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)Photo by Craig Murphy (@theMurph)
Craig Murphy retweeted
2015: Moved to San Francisco with no intention of ever starting my own business. None. 2016: Started getting interested in other peoples companies. I still knew it wasn’t for me but I enjoyed reading/listening/talking to all these everyday people doing amazing things 2018: Began writing down my first few ideas around this brand of approachable fitness for busy people. Had no confidence I could do it on my own but thought maybe I’d find a business partner 2020: Alta v1 launches and fails. 2022: Alta v2 launches and fails. 2023: Alta Coaching as it exists today launches to incredible success out the gate. Becomes a 6 figure business in under a year. Due to a combination of hard work, all the experience I mentioned above, and most importantly a product that gets results. I’ve heard clients mention failing with every big brand you can think of but finally hitting their goals with us. I used to be intimidated by those brands but there was no reason to be. They were just a few chapters ahead in their story. The point is this: I’m not being falsely modest when I tell you I’m not that special. I am not an athlete. I did not go to business school. All I did was start somewhere and never stop. Want to be in the best shape of your life? Start today with 1 push-up. Do 2 tomorrow. Want to speak a foreign language? Buy a textbook today. Study one page tomorrow. All you need to do is get started today and continue to put one foot in front of the other. Just don’t wait yet another day. You got this 💪
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Here is a quick and easy way to do a simple gaming livestream set up (webcam, microphone, & game app) with OBS, which is free encoding software. obsproject.com/download Whenever I need to do RTMP livestream testing for work, I use OBS. And for a simple setup like this, I'd recommend turning off HDR for your game while streaming so your output won't be washed out. I know our livestreaming tools are pretty simple and basic right now... but that's just for right now. 😉
How to game stream on here (for Premium subscribers)
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Craig Murphy retweeted
It’s on. Tune in to a special #AppleEvent now.

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Craig Murphy retweeted
Critical mission intel 🚨 iPhone users can share the Modern Warfare III Gameplay Reveal Trailer by tapping on the promoted hashtag: #MW3 when creating a post 👇
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Craig Murphy retweeted
It's time to flex your Combat Record for Call of Duty #Warzone and #MWII Multiplayer 😤 Post the below to secure your personalized report 👇 💥 #CODCombatRecord 🎮 Activision ID 🔥 @CallofDuty

Tap Below For Intel

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A quick summary of why all these UFOs are popping up now. Call it Science Sunday… or Superbowl Science Sunday. In spatial science (in this case radar/satellite data), we use techniques to filter out noise so we can identify objects in space (the abstract space, not outer space). Think of it like trying to find a tennis ball on the beach using a 3d scan of the beach read as lines of text. You know how big the tennis ball is, so you take all the data from the beach and tell the computer to find a round object that is the approximate size of a tennis ball. It would take a lot longer to find the tennis ball if every small object on the beach had to be reviewed one-by-one. So we tell the computer to ignore everything that doesn’t look like a tennis ball. Same goes with detecting aircraft. We know the range of sizes aircraft typically are, and we know they move across space, so we filter out tiny objects that aren't large enough to be typical aircraft and/or are stationary so we can readily find objects that fit the parameters we set for things like war/spy planes/drones/etc. When the balloon thing happened, NORAD reduced the filter sensitivity to allow smaller objects to pass through. Now, we're picking up these small, slow-moving objects that had been filtered out before. Back to the beach analogy: we essentially turned off the filter and now we’re picking up sea shells, coins and lost rings. What the objects are and what nation/entity they're from has not been announced. They are simply unidentified flying objects (UFOs) at this point. These weren’t necessarily launched or sent recently, we just never looked for them. Now we are. And we’re finding there are quite a few of them there.
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I recommend between 2-5 mins or 5-15 mins with the brands and publishers I work with for Twitter Live Events. The Starting Soon screen should at least be animated with music or have a countdown, if possible, so folks can receive notifications and have time to get to the broadcast. But I also think it depends on the content. For example, Fashion show livestreams sometimes go live 30mins before the runaway starts, but the "Starting Soon" content shows the venue setup, people getting to their seats, camera switches, stage prep and I've seen anywhere between 15k to 20k live viewers ready for the runway to start.
What's the perfect length of time to run a Starting Soon screen?
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Craig Murphy retweeted
Web3, The Metaverse, NFTs, AI...I don't know why the advertising industry became so obsessed with tech--it's more of an art than a science. But as a result, there's too much neglect of basic principles--especially, these two about messaging. 🧵
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Here's the scary side of the Damar Hamlin story nobody but @Gbush91 wants to talk about.
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Craig Murphy retweeted
In my past 1 year @Twitter, we’ve launched some fundamental attribution solutions to allow making performance advertising on Twitter a reality. Bit overdue, but wanted to highlight the main ones in a thread. (1/12)
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Craig Murphy retweeted
Had a great discussion with @elonmusk last evening! Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future!
Dear Twitter Advertisers
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To all of our partners out there. Thank you for standing by us. Makes me proud to share the below about our future with brand safety. – at Florida, USA
Had a great discussion with @elonmusk last evening! Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future!
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Touched down in The Bay! Feels good to be back😎! Bang Bang Niner Gang God is Good
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i fucking love my team.
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Craig Murphy retweeted
Woke up to some exciting news today 🥳 Thank you @AdAge for including me on this list; I'm honored to join my peers who are doing so many exciting things for the games industry 👏🏼 Here's to continuing to push the industry forward, we're just getting started 🔥🚀

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10 powerful little Twitter hacks every user should know:
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Congresswoman Marjorie Taylor Greene had $183,504 in PPP loans forgiven. teapawt.net/Acyn/status/1562530929…
Greene: For our government just to say ok your debt is completely forgiven.. it’s completely unfair
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Craig Murphy retweeted
One follower of mine @WillClark22 who retweets this tweet before July 30 will win a THRILL T-shirt signed by me. Rules --bit.ly/3cje5HR
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Craig Murphy retweeted
Gaming 🤝🏽 Twitter There were almost 1.5 BILLION Tweets about gaming in the first half of 2022 (up 36% YoY) - a record half following up on a record year for gaming conversation in 2021🥳👏🏽 Here’s our H1 recap that covers everything that’s happened in 2022 so far (🧵)
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Craig Murphy retweeted
This battle was fought and lost years ago. If you voted for a repub since W you voted for this. Don’t act surprised.
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